New research from Pitney Bowes revealed the usage of QR codes are relatively low among British consumers sitting at a modest 15 per cent. Uptake is highest in the US where one in five people use them from a sample of 2000 US residents. For more information on this report click here. Despite this, the authors of the report still believe that QR codes are a quick and cheap way to promote their brands.
A lot of the buzz regarding QR codes has disappeared with the arrival of other platforms such as Augmented Reality in the form of documobi and Blippar; look out for our blog on augmented reality integration coming soon.
First developed in Japan as a means to track vehicles during automotive manufacturing, these two-dimensional barcodes have, over the last two years, been embraced by a variety of industries as a way of encouraging consumer interaction. Today’s smartphones effectively provide users with a bar-code scanner in their pocket, and pioneer marketers have been quick to see the value of harnessing this universal technology.
Take a look at the latest Lexus advert that brings swimsuit models to life http://mashable.com/2013/02/13/sports-illustrated-swimsuit-lexus/.
Think you have an innovative idea to incorporate into your direct marketing communication? Call Romax on 0845 644 1892 and find out how we can help boost your response rates with integrated marketing.
Romax Marketing & Distribution, a Greenwich-London based company, provides a wide range of services in Direct Marketing for B2B and B2C, Direct Mail, Data Management, Printing, Discount Postage and Membership Communication Services and Consultancy. Contact us: firstname.lastname@example.org +44 (0) 20 8293 8550
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