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An effective cross media marketing strategy encompasses the process of marketing your brand and specific services using multiple media streams. Cross media is the term used for campaigns that truly integrate a campaign via a data driven process across various platforms to reach the target audience.
Using a cross media marketing strategy allows you to use mobile, email, telecommunications, print, OOH (out of home) publishing, TV and Radio as a form of marketing. We understand that consumers and buyers are impacted by several kinds of media which is why a cross media marketing strategy is so important.
If any of these examples are used optimally, you can produce a successful campaign that reaches the target audience with a personal targeted message or brand enhancing message which improves customer engagement.