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A multi channel marketing strategy means that consumers engage not only digitally, but with a company in a physical store, on an online website or mobile app, through a catalogue, or through social media. With a cross media marketing strategy, potential customers can access products and services by calling a company on the phone, using an app on their mobile smartphone, tablet, laptop, or desktop computer. A consumer’s experience should be consistent and complementary.
If you’re looking for someone to help you devise an effective multi channel marketing strategy strategy for your brand, get in touch with Romax today.
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