Multi Channel Marketing Strategy


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An effective cross media marketing strategy encompasses the process of marketing your brand and specific services using multiple media streams. Cross media is the term used for campaigns that truly integrate a campaign via a data driven process across various platforms to reach the target audience.

Using a cross media marketing strategy allows you to use mobile, email, telecommunications, print, OOH (out of home) publishing, TV and Radio as a form of marketing. We understand that consumers and buyers are impacted by several kinds of media which is why a cross media marketing strategy is so important.

If any of these examples are used optimally, you can produce a successful campaign that reaches the target audience with a personal targeted message or brand enhancing message which improves customer engagement.

Cross Channel Marketing Strategy

A multi channel marketing strategy means that consumers engage not only digitally, but with a company in a physical store, on an online website or mobile app, through a catalogue, or through social media. With a cross media marketing strategy, potential customers can access products and services by calling a company on the phone, using an app on their mobile smartphone, tablet, laptop, or desktop computer. A consumer’s experience should be consistent and complementary.

If you’re looking for someone to help you devise an effective multi channel marketing strategy strategy for your brand, get in touch with Romax today.

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