Database Management Systems
The best data management systems, directed at the wrong audience, will be ineffectual. By using our data management services available for both B2B & B2C to seek out the patterns, demography and client history, you can prevent this. Creating an appropriate message with clean and accurate data will boost the return on your marketing spend. As one of the leading data management companies in the UK, we at Romax carry out an exclusive 22-point check on all data that arrives and advise you on how we can increase accuracy and reliability to improve your marketing campaign. Our master data management services include:
- Profiling of Data
- Acquisition of data to enhance your campaign.
- Cleansing – including:
- Postcode and Address Format accuracy
- Salutation creation
- Mortality Register
- Movers and Gone Aways, and Mortality Register
- Deduplication
- Data mining
- Data manipulation and enhancing
- Data aggregation
Data Management Platform
Romax is accredited under ISO 27001 : 2005 Information Security Management System, we are registered with the Information Commissioner’s Office and adhere to a very stringent Data Policy that ensures data safety at all times.
Romax will work together with you to create powerful business messaging that boosts ROI & response rates via database management. We analyse to identify demographics, client history and relevant patterns and use these patterns to help clients develop strategic direct marketing plans across all media channels.
Database Management Services
Romax has several types of management services for your data that aim to help you improve your organisation.
Minimise Data Movement
Part of our data management system is to place all relevant information into a comprehensive easily-negotiated database.
Improve Employee Productivity
To improve productivity and efficiency within your organisation, we minimise data movement to reduce the time spent sifting through piles of documents.
Improve Data Management Techniques
We work together on the data management method we introduce to your organisation so you can implement your own techniques to further enhance your management system.
Boost ROI and Response Rates
Appropriate management leads to the creation of business messaging and strategic marketing plans, aimed at your target audience.
Choose Romax for a process-driven system that delivers.
FAQ’S
What is data management in simple words?
Simply put, data management refers to the process of collecting, keeping and using data. This information can then be dissected and is often used to drive business decisions. Effective management of data is integral to any company’s success, and helps to promote and maintain commercial growth.
What is the role of data management?
People in charge of will oversee the entire process, and will help to track data and analytics. More broadly, a consultant will tackle data governance, data security management and data quality control. They will utilise data management systems and applications, and will rely on data analysis to corroborate any findings. A consultant will help to ensure your management programme for data is on track and your goals and aims have a realistic chance of being achieved.
Is coding required for analytics?
Although data analysts are not usually required to have advanced coding skills, they must be proficient in data management systems and have high quality mathematical skills. Being able to navigate and interpret analytics software and data management programmes is far more important than coding abilities.
