- As well as building a personal connection with your customers, the advantages of email marketing services means traffic is driven to your blog, social media or wherever you need targeting. Email marketing has the obvious advantage of low cost compared to other forms of marketing as there are no postage and packaging costs.
- Marketing emails are sent to your subscribers who meet certain criteria and only target those that are interested in the brand.
- If a franchise only has an offer in certain areas of the country, it can be arranged for emails to be sent only to those living in certain areas. If there is a sale on office furniture, it can be arranged for only those who have shown an interest in office furniture to receive an email.
- The companies that see the best results from their email marketing are sending the most relevant message to individuals.
Adhering to strict processes to avoid email error
With every email campaign sent out, we make sure to adhere to a quality check process which significantly reduces the margin for any error and therefore maintains high standards for your clients. Strict process when sending out emails means that if an error occurs, we can identify how it happened and then put procedures in place to make sure it doesn’t happen again.
Send relevant emails to an already established audience
We aim to deliver impactful and relevant email campaigns delivered to the right people at the right time.
Our email marketing strategies are carefully considered to enhance a campaign and not be used as a standalone campaign. The majority of businesses only send messages to those who have signed up to receive them, which allows for much higher conversion rates as a business is only targeting those who already have an interest in their brand.
It is, of course, possible to send unsolicited email marketing messages, but this often alienates people. Emails sent that are sourced from purchased lists for your email marketing don’t have the results you’ll see from growing your list: getting customers organically will lead to far stronger results. The advantages of email marketing services are numerous.
