Marketing AB Testing

AB testing in marketing is a vital part of any marketing campaign. AB testing allows you to test your theory, and is all too often overlooked. Although, on occasion, this may pay dividends (if you’re lucky), but it usually results in a failed marketing campaign and a lot of wasted money. 

There is no such thing as a perfect marketing campaign. Knowing this, but striving to continually improve, challenge and find innovative ways to get noticed, is the marketing challenge. Increasing your knowledge of your market, the sectors within your market and ultimately the individual consumers in those sectors is what drives the need for testing.