AB Testing in Marketing


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Marketing AB Testing

AB testing in marketing is a vital part of any marketing campaign. AB testing allows you to test your theory, and is all too often overlooked. Although, on occasion, this may pay dividends (if you’re lucky), but it usually results in a failed marketing campaign and a lot of wasted money. 

There is no such thing as a perfect marketing campaign. Knowing this, but striving to continually improve, challenge and find innovative ways to get noticed, is the marketing challenge. Increasing your knowledge of your market, the sectors within your market and ultimately the individual consumers in those sectors is what drives the need for testing.

Marketing Split Testing

After analysing your data and creating a concept, you then need to test a few variables within it to ascertain what provides the best response. This is what AB testing in marketing provides. Like all experiments, you may believe you know the outcome, but sometimes the results surprise you. The team at Romox can help you in all areas of marketing split testing. Having control cells in the campaign will allow you to compare new with old and examine the different approaches. Results can then be analysed and rolled out: the most successful concepts being delivered to data cells most responsive.

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