Opting in – Opting Out, Cookies on – Cookies Off. Properly refined data helps you manage email, telephone, mail and text communication. How hard do you push the sale when marketing to clients to create engagement whilst avoiding client attrition? It’s both a legal and marketing minefield, but one that when managed correctly creates wealth and income for your organisation.
The key is accurate collation of data in a cross organisational way. Avoid multiple databases managed departmentally under a bunker mentality. The whole organisation owns the data, not sales, marketing, membership, operations, or finance. Take a holistic data approach.
A truly client focussed approach to the data management system includes all of the touch points from marketing, sales interaction, delivery and returns and accounts as well as product feedback and client services. Allowing your client a clear flexible, easily accessible but above all media of their choice, to contact you with the same level of service.
Data makes or breaks your campaign.
The best creative in the world directed at the wrong audience will crash and burn. Using a data management specialist to seek out the patterns, the demography and client history can prevent this. Creating a pertinent message that truly hits the mark for that set of individuals will boost the return on your marketing spend.
Clean and accurate data improves your customers’ impression of your organisation. We carry out an exclusive 22-point check on all data that arrives and advise you on how we can increase accuracy and reliability.
Our master data management services include:
- Profiling of Data
- Acquisition of data to enhance your campaign.
- Cleansing – including:
- Postcode and Address Format accuracy
- Salutation creation
- Mortality Register
- Movers and Gone Aways, and Mortality Register
- Data mining
- Data manipulation and enhancing
- Data aggregation
Click Links Below for Examples of our data Services and Reporting.
Our responsibilities under the Data Protection Act are fully understood. The security and integrity of client data is paramount. We are accredited under ISO 27001 : 2005 Information Security Management System, are registered with the Information Commissioners Office and adhere to a very stringent Data Policy, that ensures data safety at all times.
Romax help you create powerful business messaging that boosts ROI & response rates via database management & analysis to identify demographics, client history and relevant patterns. Using these patterns, we help clients develop strategic direct marketing plans across all media channels.