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Direct Mail Strategy That Works


“Romax was a pleasure to work with. They're incredibly responsive and flexible, and the process was so smooth.”
Flo Carr, Marketing & CRM Manager - English National Opera

Design    |     Print    |     Fulfilment

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Smart communications

Tailored to you

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Seamless delivery

Across all channels

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Your trusted partner

Secure & compliant data

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Data Management

From £149/month
Data accuracy is critical to the success of your organisation.
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Hybrid Mail Service

From £4.99/month
Manage and print your entire organisation’s mail. No need for printers, paper, inks, envelopes or stamps.
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Direct Mail

From £250/month
Delivering your message directly to one person through one letter box.
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Direct Mail Strategy

We have a combined depth of knowledge across our client services and operational team that exceeds 500 years of direct mail marketing strategy, production, print, fulfilment and despatch. 

By involving Romax in your direct mail marketing strategy and planning process, our input will aid you to understand what is achievable. We can help identify what works and what needs revising. Not to mention, we can help by working through your data to provide you with a deeper understanding of your clients, so that you can promote direct mail to your clients exact preference rather than sending mediocre messages to everyone. This direct mail strategy, of course, takes your budget into careful consideration.

Direct Mail Consultancy

By Using our data analytics, data mining and direct mail consultancy services you will receive reports that will help you to produce content that is pertinent to the data and will be more successful as a result. Contact us for a tailored and cost-effective direct mail consultancy solution at hello@romax.co.uk or 020 4571 3500.

FAQ’s

What makes a good Direct Mail Marketing Strategy?

A targeted recipient list, a gripping offer, a call to action that elicits a prompt response and the right timing are all essential parts of a successful direct mail strategy. These elements depend on having solid data, including relevant addresses on your list. 

What are some examples of Direct Mail Marketing strategies?

Direct mail marketing strategies are aimed directly to the homes of consumers or offices of business purchasers. Examples include postcards with an offer, newsletters, brochures catalogues that display goods, coupons, solicitation letters from nonprofits or free samples sent by businesses.

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Speak to our experts today to discuss
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Related case studies

23yrs
Of Service

Southbank Centre is a complex of artistic venues in London, England, on the South Bank of the River Thames. It comprises three main performance venues, together with the Hayward Gallery, and is Europe’s largest centre for the arts and one of the UK's top five visitor attractions.

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Sustainable and innovative membership and marketing communication services for the Arts
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MetFriendly are financial experts dedicated to the police service. The organisation provides unique police-friendly financial products and services to serving and retired police officers, police staff and their families. Working with MetFriendly’s communication teams, Romax developed a process to simplify the previously complicated process of creating statements for members. Metfriendly had previously managed this entire process of print and fulfilment in-house, using office-based equipment, internal print and post facilities. Understandably, they were looking for a more streamlined and cost-efficient method to manage this process from a secure and trustworthy supplier that would meet the needs of their data security standards.

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MetFriendly

Developing and improving the customer statement communication process
Metfriendly Police officers
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Client testimonial

“The CIOB is extremely happy with the outcome and the great work Romax have done for us.”
Carol-Anne Alexander | Head of Marketing | Chartered Institute of Building
“We’ve worked with Romax for a number of years, during which time we’ve always received a friendly and efficient service. I would not hesitate to recommend them.”
Marc Koskela | Marketing | Marketforce
“The direct mail solutions they offer are complex and flexible and always meet our business needs.”
Christina Koleva | Marketing Project Manager | Fantastic Services
“It has been an absolute pleasure working with you and all of the Romax team.”
Sarah McHugh | Senior Graphic Designer | Emma Bridgewater