Direct Mail That Works
“Romax was a pleasure to work with. They're incredibly responsive and flexible, and the process was so smooth.”
Flo Carr, Marketing & CRM Manager - English National Opera
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Direct mail marketing is necessary for every B2C and B2B marketing campaign.
It involves the use of printed promotional materials to advertise an organisation’s products and services. Even in today’s digital age, direct mail advertising is an effective strategy to improve brand recall. Research shows that direct mail has the ability to drive 92% of targeted recipients towards the organisation’s website.
Romax, one of the UK’s leading direct mail companies, provides clients with solutions that will help them communicate directly with their target audience. We take time to learn who your audience is to conduct a successful direct marketing campaign by looking at your competitors, creating a customer persona, conducting surveys and more. We employ a service that delivers advertising mail for B2C and B2B campaigns. As studies show that direct mail is kept on average up to 17 days at home, this direct mail marketing strategy offers organisations the opportunity to enhance their marketing efforts through brand familiarity. Read our definitive guide on direct mail marketing here.
Working for clients across London and the rest of the UK, Romax supply Direct Marketing services which include:
At Romax Marketing & Distribution, a Greenwich-London based direct mail marketing company, we offer a wide range of direct mail services, such as brochures, magazines, postcards, letters, envelopes, welcome packs, membership card printing, leaflet, trans-promotional, transactional mail, among others direct mail list services for both B2B and B2C companies.
Contact us for a tailored and cost-effective mail marketing solution.
What is direct mail?
Direct mail is a form of direct marketing, and describes the process of using data driven printed materials to advertise products or services. These are then sent directly to consumers. Direct mail remains a successful marketing channel producing fantastic results if well executed.
What is an example of direct mail?
When a company embarks on a direct mail campaign, they post marketing material or products to the homes of consumers. Some popular examples of direct mail include: free samples from businesses, coupons, postcards that include offers and product catalogues.
Why is direct mail effective?
It has continually proven to be a valuable service and over the years studies have shown its effectiveness and inherent value. In some cases, the tangibility of means it outperforms digital marketing. Not only this, but you are able to achieve greater personalisation. Additionally, it may reduce campaign costs, build more trust with your consumers and offer greater response rates.
How long does it take to do a direct mail marketing campaign?
The time frame for a direct marketing campaign will, of course, vary from client to client. Some clients have broader aims and goals, so more time may be needed to plan and implement the correct strategy. The typical time frame to plan, create and implement a campaign is between 5-10 weeks. It may then take an additional few weeks before your mail arrives at its destination.