The following consumer data enhancement variables are available to append:
Gender
Age bands (modelled)
Marital status – person level demographic variable that identifies the marital status of each individual living at an address
Length of residency – identifies the length of time that an individual has been at the same address
Directorship information – identifies individuals at an address who are company directors
Financial Strategy Segments – a person and household level segmentation developed to help financial services companies target their financial products and services
Personal income model – providing an individual’s likely income
Financial Stress – identifies an individual’s potential to become financially over stretched and struggle with further payments
Property council taxation – a segmentation tool based upon actual council tax bands for each residential property in England, Wales and Scotland, providing an indication of individual wealth and financial status
Household Tenure
MOSAIC for UK, Scotland and Northern Ireland – classification tool describing socio-economic and socio- cultural behaviours for all individuals in the UK
Household Income model – providing the likely household income for an address
Family Lifestage – a household level demographic that shows the combined stage of life and family status, including children.
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