Understand Your Data

Data Profiling Solution


“Romax was a pleasure to work with. They're incredibly responsive and flexible, and the process was so smooth.”
Flo Carr, Marketing & CRM Manager - English National Opera

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Secure & compliant data

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Data Management

From £149/month
Data accuracy is critical to the success of your organisation.
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Hybrid Mail Service

From £4.99/month
Manage and print your entire organisation’s mail. No need for printers, paper, inks, envelopes or stamps.
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Direct Mail

From £250/month
Delivering your message directly to one person through one letter box.
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Data Profiling Services

The following consumer data enhancement variables are available to append:

  • Gender
  • Age bands (modelled)
  • Marital status – person level demographic variable that identifies the marital status of each individual living at an address
  • Length of residency – identifies the length of time that an individual has been at the same address
  • Directorship information – identifies individuals at an address who are company directors
  • Financial Strategy Segments – a person and household level segmentation developed to help financial services companies target their financial products and services
  • Personal income model – providing an individual’s likely income
  • Financial Stress – identifies an individual’s potential to become financially over stretched and struggle with further payments
  • Property council taxation – a segmentation tool based upon actual council tax bands for each residential property in England, Wales and Scotland, providing an indication of individual wealth and financial status
  • Household Tenure
  • MOSAIC for UK, Scotland and Northern Ireland – classification tool describing socio-economic and socio- cultural behaviours for all individuals in the UK
  • Household Income model – providing the likely household income for an address
  • Family Lifestage – a household level demographic that shows the combined stage of life and family status, including children.
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Shangqing Huang | UK Marketing | Shein
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Fran Douglas | Assistant Director Annual Giving | Johns Hopkins University
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Sarah McHugh | Senior Graphic Designer | Emma Bridgewater
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Jennifer Chan | Marketing | Adviqo