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Direct Mail Marketing in London
Direct mail marketing is necessary for every B2C and B2B marketing campaign.
It involves the use of printed promotional materials to advertise an organisation’s products and services. Even in today’s digital age, direct mail advertising is an effective strategy to improve brand recall. Research shows that direct mail has the ability to drive 92% of targeted recipients towards the organisation’s website.
Romax, one of the UK’s leading direct mail companies, provides clients with solutions that will help them communicate directly with their target audience. We take time to learn who your audience is to conduct a successful direct marketing campaign by looking at your competitors, creating a customer persona, conducting surveys and more. We employ a service that delivers advertising mail for B2C and B2B campaigns. As studies show that direct mail is kept on average up to 17 days at home, this direct mail marketing strategy offers organisations the opportunity to enhance their marketing efforts through brand familiarity. Read our definitive guide on direct mail marketing here.