Data Management FAQs

  • What is data management in simple words?

Simply put, data management refers to the process of collecting, keeping and using data. This information can then be dissected and is often used to drive business decisions. Effective data management is integral to any company’s success, and helps to promote and maintain commercial growth. 

  • What is the role of data management?

People in charge of data management will oversee the entire process, and will help to track data and analytics. More broadly, a data management consultant will tackle data governance, data security management and data quality control. They will utilise data management systems and applications, and will rely on data analysis to corroborate any findings. A data management consultant will help to ensure your data management programme is on track and your goals and aims have a realistic chance of being achieved. 

  • Is coding required for data analytics?

Although data analysts are not usually required to have advanced coding skills, they must be proficient in data management systems and have high quality mathematical skills. Being able to navigate and interpret analytics software and data management programmes is far more important than coding abilities. 

Direct Mail FAQs 

  • What is direct mail?

Direct mail is a form of direct marketing, and describes the process of using data driven printed materials to advertise products or services. These are then sent directly to consumers. Direct mail remains a successful marketing channel producing fantastic results if well executed. 

  • What is an example of direct mail?

When a company embarks on a direct mail campaign, they post marketing material or products to the homes of consumers. Some popular examples of direct mail include: free samples from businesses, coupons, postcards that include offers and product catalogues. 

  • Why is direct mail effective?

Direct mail has continually proven to be a valuable service and over the years studies have shown its effectiveness and inherent value. In some cases, the tangibility of direct mail means it outperforms digital marketing. Not only this, but you are able to achieve greater personalisation with direct mail. Additionally, it may reduce campaign costs, build more trust with your consumers and offer greater response rates. 

  • How long does it take to do a direct marketing campaign?

The time frame for a direct marketing campaign will, of course, vary from client to client. Some clients have broader aims and goals, so more time may be needed to plan and implement the correct strategy. The typical time frame to plan, create and implement a campaign is between 5-10 weeks. It may then take an additional few weeks before your mail arrives at its destination.

Transactional Mail FAQs 

  • What is transactional mail? 

A transactional email, simply put, is an email which is sent directly to a consumer following a commercial transaction. The information contained in a transactional email is often personalised, and pertains to an action specific action performed by the consumer. 

  • What are examples of transactional emails?

Some popular examples of transactional emails include: order confirmations, delivery confirmations, invoice emails as well as password reset emails. These are just a few examples, as transactional emails come in many forms. Whilst transactional emails are a response to a consumer action, and are specific to said action, they can still add value to a marketing campaign. Through a transactional email, you have the opportunity to advertise products or services directly. 

  • Why are transactional emails important?

Although at surface level they sound simple, transactional emails can be a valuable asset in your marketing arsenal. Through the creation and implementation of transactional emails, you build trust with your customers and highlight the credibility of your business. A transactional email completes a transaction and ensures a positive customer experience. This is the best way to both retain customers, and gain new ones.  

Direct Marketing FAQs 

  • What is the role of direct marketing?

Direct marketing is a form of marketing which aims to reach individual consumers, and offers them information on products and services. Using information specific to the consumer, direct marketers create campaigns based on the individual needs and interests. This makes the information more relevant to the consumer, and thus increases the response rate/ likelihood of a transaction. 

  • What are types of direct marketing?

Direct marketing is a broad term, and represents a number of marketing methods. Some of the most popular types of direct marketing are: direct mail, email marketing, text marketing, social media marketing and direct selling. 

  • What are the benefits of direct marketing?

Direct marketing has a number of key advantages over other forms of marketing. With direct marketing, you are able to obtain unfiltered and realistic information regarding a product or service. This is because through direct marketing, a company is often engaged directly with the consumer. Some other benefits of direct marketing include: the building of relationships with customers, the understanding of a marketing approaches success on your target market, increasement of sales.

Multi Channel Marketing FAQs 

  • What is multi channel marketing?

When companies embark on a multi channel marketing campaign, they will use several media channels to spread media messages. They may utilise channels individually, and use certain channels simultaneously to boost campaign performance. Some examples of the types of channels used in a multi channel campaign include: email, social media, print, mobile and television. 

  • Why is multi channel marketing important?

Everyone consumes media in different ways. Some people use social media religiously, whilst others may still prefer print media. Through multi channel marketing, you are able to better cater to people’s individual needs and preferences. By doing this, you are increasing your chances of your campaign’s success, as well as the possibility of a sale. Through multi channel marketing you improve your leads and connections, which ultimately better your conversion rate. 

  • What are the benefits of multi channel marketing?

There are a number of key benefits associated with multi channel marketing. By spreading your media or advertising messages across multiple channels, you create a more cohesive strategy with greater reach. Additionally you increase the likelihood of conversions and forge better connections by utilising multiple channels. The goal of any marketing campaign is often to boost brand awareness and convert on clicks. By using multi channels, you better equip yourself to achieve this.

Ooomail FAQs 

  • What is ooomail? 

Ooomail is an external mail service created by the team at Romax. Ooomail aims to reduce the time a company dedicates to administrative tasks. By accessing our Ooomail service, companies are essentially outsourcing the task of sending confidential printed mail. We want to help businesses save time and money. Ooomail offers a secure and reliable printed mail solution.  

  • What are the key benefits of ooomail? 

By using our Ooomail service, you are effectively outsourcing administrative work. This brings us onto the first key benefit: you are able to better allocate resources. Ooomail offers a portal complete with letter templates that can be edited and then sent. Excessive printing costs as well as a dedicated secretarial department is a thing of the past with Ooomail.

Membership Management Software FAQs 

  • What is membership management software? 

Membership management software is a computer software program that supplies organisations with the tools to deliver services to members. All membership software is different, and the infrastructure of the program will change depending on client goals. Through this software you are able to communicate with your members, track certain information and plan events. A membership management system keeps key information in one place, and helps you to engage members as well as retain them.