Online and digital marketing, social media marketing and mobile media platforms combined with appropriate direct mail, create a multi channel marketing strategy with a truly personalised customer 1-2-1 communication. Consumers are far more likely to purchase online after receiving a piece of direct mail and studies have shown that websites supported by catalogues and direct mail have a revenue lift of 163% compared to those that were not*.
As specialists, we provide a depth of understanding that will ensure not just one campaign but your entire approach to direct marketing is successful. Your audience will truly engage with your organisation and your communication will be more effective, increasing your organisation’s income.
Multi-Channel Marketing Campaign
Your cross channel marketing campaign requires effective communication at various points of contact directed at your client or potential client using the same message regardless of the medium used to convey it.
1-2-1 data-driven communication must be delivered to the client using the medium of their choice. Not only is this showing that you recognise that clients have a preference, but it also ensures that you adhere to strict data protection and access laws surrounding data.
A fully-integrated multi channel marketing strategy should include: SMS, e-mail, social media, web and direct mail marketing in a managed and coordinated way for the most powerful way to engage with your market.
Accurately targeted multi-channel marketing is a proven way to create additional income, value and improved lifecycle from your clients.
*Statistics from the US postal Service
What is multi channel marketing?
When companies embark on a multi channel marketing campaign, they will use several media channels to spread media messages. They may utilise channels individually, and use certain channels simultaneously to boost campaign performance. Some examples of the types of channels used in a multi channel campaign include: email, social media, print, mobile and television.
Why is multi channel marketing important?
Everyone consumes media in different ways. Some people use social media religiously, whilst others may still prefer print media. Through multi channel marketing, you are able to better cater to people’s individual needs and preferences. By doing this, you are increasing your chances of your campaign’s success, as well as the possibility of a sale. Through multi channel marketing you improve your leads and connections, which ultimately better your conversion rate.
What are the benefits of multi channel marketing?
There are a number of key benefits associated with multi channel marketing. By spreading your media or advertising messages across multiple channels, you create a more cohesive strategy with greater reach. Additionally you increase the likelihood of conversions and forge better connections by utilising multiple channels. The goal of any marketing campaign is often to boost brand awareness and convert on clicks. By using multi channels, you better equip yourself to achieve this.