How can you personalise direct mail?
It’s beneficial to target your audience individually, by speaking to them by name, customising their gender, age, income and buying behaviour and producing direct mail campaigns with personalisation in mind.
We can encourage brand loyalty and ultimately result with a successful engagement with the campaign. Personalisation has become the norm, and we ensure their personalised direct marketing stands out to get the necessary attention.
How does personalisation improve the ROI of direct mail?
When a piece of mail is addressed personally to a customer, they are more likely to read the mail’s content. Taking it a step further, personalised direct marketing means the reader will engage with the mail’s call to action. If a company can use data to target customers based on past buying behaviour, they’re in a good position to send relevant product promotions through their mailbox. Whether the CTA is subscribing to a food delivery service in their area, or renewing a membership to a gym, personalisation can improve engagement.
Hopefully, customers will remember your brand the next time they need a related product or service. Brand loyalty is crucial in any competitive market, so make your customers feel special, and reward them with personalised direct mail promotions. Not only is it cheaper to retain customers than achieve new ones, but repeat customers typically spend more than first-time customers.
With our extensive expertise in personalised direct marketing, Romax can help manage and fulfil your next direct mail campaign for the maximum ROI.