Direct Mail Response Management
“Romax was a pleasure to work with. They're incredibly responsive and flexible, and the process was so smooth.”
Flo Carr, Marketing & CRM Manager - English National Opera
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It is important to have an effective direct mail response management system that can easily cope with your customers’ responses. Direct mail response management is the receipt and processing following your marketing communications. The purpose of this is so you can effectively track the respondents of your mail to ultimately achieve higher conversions and decide whether the direct mail was researched and planned correctly. This can include orders, fulfillment as well as returns management, gone-aways and email bounce backs.
Our direct mail response service solutions here at Romax provide business a structure to handle client responses and update your data from service providers. Your direct mail response service needs will be met using our expertise and experience. Contact us for a tailored and cost-effective direct mail response service solution at firstname.lastname@example.org or 020 4571 3500
What is a Direct Mail Response Service?
The direct mail response rate measures the results of a direct mail service. The response rate reflects the percentage of people who respond to a mailing. You can track the respondents of your mail and use the information and data for further direct mail campaigns.
What is a good response rate for direct mail?
A good response rate for a direct mail campaign is 5 to 2% but can actually be as high as 9%. In simple terms, this means that you can expect up to nine responses or purchases per 100 mailers with a standard campaign.