Services

Membership Engagement

GET IN TOUCH

Smart communications

Tailored to you

Seamless delivery

Across all channels

Your trusted partner

Secure & compliant data

featured service icon

Data Management

From £149/month
Data accuracy is critical to the success of your organisation.
GET QUOTE
featured service icon

ooomail

From £4.99/month
Manage and print your entire organisation’s mail. No need for printers, paper, inks, envelopes or stamps.
GET QUOTE
featured service icon

Direct Mail

From £250/month
Delivering your message directly to one person through one letter box.
GET QUOTE

Membership Engagement Services Will Help Members Renew Their Membership

Having an engaged membership base is vital for the health of membership-based organisations. Engaged members are more likely to renew and more likely to provide positive feedback that leads to improvement. Recruitment of members comes second as it costs less to keep a current member than to recruit a new one. So, membership organisations will run more efficiently and effectively if they focus on keeping their current members happy and involved.

The First Step to Improving Membership Engagement

The first step to improving engagement is to create a membership engagement strategy that builds, validates and measures your organisation’s strategy. Membership engagement services help steer the future of the organisation by consistently keeping your members engaged, you won’t just attract and keep more members—you’ll have the leverage to increase your event attendance and other types of revenue. 

Create a Clear Membership Engagement Strategy

Create a clear four-step membership engagement strategy: plan, promote, execute and follow up. In order to know if your strategy is working, you need to begin with clearly developed and easily measurable plans and goals. How are the relationships with your members going to change through this plan? What will you measure to know if you’ve achieved your goal?

Identify Personas to Gain Membership Engagement

Initially, you need to understand who your members are. Personas help give an insight into member requirements. We might break down the membership into small groups divided by things like job title, time in role, company size, education, history, and more. 

When you have well-defined personas, you can start to see how each type of member interacts with your association. The data behind your personas will give some insight. Some may show a high interest in webinars, while others may show no interest but have other requirements. What are each persona’s most urgent and pervasive challenges? How can your membership organisation and community help to solve them?

Membership Engagement

Membership engagement is not instantaneous, there are several stages within the engagement process based on the stage your members are in, with hopes of moving them towards full engagement. In the case of an online member community, common steps in the engagement process include awareness of the community, visiting the community, returning frequently, asking a question, responding to a discussion and adding content. 

Measurement of Member Engagement

Since there are different degrees of engagement, Romax will use different metrics to track your success and identify your weaknesses. Then, you can make adjustments to specific aspects of your engagement plan without having to waste your time on areas that are working well. 

You’ll need to decide how you will communicate the opportunities for engagement to your members throughout each phase of the process. Consider how you will target your audience: email, direct mail, member events, member publications, search engines, social media, etc.

Your membership engagement services strategy is an ongoing initiative. To remain successful requires consistent effort on the part of your organisation to deliver ongoing value to your members while making adjustments to your plan.

With more than 20 years of experience managing membership communications, direct marketing, client printing and communication services for organisations, Romax will add value and will successfully direct the process for you.

Staffing

It is important to have a clear outline of who within your organisation is responsible for each aspect of your membership engagement services strategy so that everyone knows what they’ll be responsible for. It may be sensible to consider a professional management team or seek out an experienced supplier that can add value and manage the process for you.

Romax Marketing & Distribution has more than 20 years of experience managing Membership Communications, Direct Marketing, Client Printing and Communication services for organisations such as Southbank Centre, DKMS and PlusNet.

Contact us for a bespoke Marketing Solution: hello@romax.co.uk, +44 (0) 20 8293 8550

Get in touch

Speak to our experts today to discuss
your requirements.

telephone

Call our experts at

020 8293 8550

Or click here to contact by email

Client testimonial

“The CIOB is extremely happy with the outcome and the great work Romax have done for us.”
Carol-Anne Alexander | Head of Marketing | Chartered Institute of Building
“Romax provide an excellent service – fast, efficient and always great to work with. From direct mail to printing services, we are always happy with the results!”
Sarah Clarke | | Imperial Society of Teachers of Dancing
“Thanks so much your team has been brilliant! Thanks for your continued support, it means so much to us!”
Caroline Richardson | Head of Fundraising | DKMS – Delete Blood Cancer
“I’m really pleased that we will be extending the contract to work with you on all things membership, print and fulfilment!”
Carolin Pockrandt | Membership Marketing Manager | ZSL – London Zoo