May 22, 2015

Fiery RIP Products Senior VP Visits Romax

It was a pleasure to welcome Senior Vice President and General Manager, Toby Weiss to Romax this week, as he visited the UK on business.

Romax uses a Fiery RIP 8 Quad Core Processor to with our iGen 150 and Docucolor digital colour presses to manage the work flow and send the merged colour documents to the printers. As over 95% of the work throughout that Romax prints has some element of variation or personalisation, so the computer power and technology to ensure not only perfect output, but also high speed field variations printed on colour runs where data and image content changes throughout the print and merge process to ensure that the message being printed for both marketing and transactional communication is reliant on this equipment.


Since investing in the Fiery RIP from efi, the speed to process documents at Romax has reduced 10 fold making us more efficient and increasing our ability to manage increasingly complicated document types. Recent new contracts have included Retail Clients, Online Web to Print Clients and Transactional Mailing Customers that have increased their spend on printed communication based on improved response and client retention figures when compared to stand-alone electronic communication.


romax_logo_tag_blueRomax Marketing & Distribution, a Greenwich-London based company, provides a wide range of services in Direct Marketing for B2B and B2CDirect Mail, Data Management, Printing, Discount Postage and Membership Communication Services and Consultancy. Contact us: +44 (0) 20 8293 8550

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