Cross Media Marketing Strategy Consultancy

Cross media marketing is the process of marketing your brand and specific services or products using multiple media streams. Cross Media is the term used for campaigns that truly integrate a campaign via a data driven process across various platforms to reach the target audience.

This differs from cross media in that there are true feedback mechanisms that are real time rather than the more historic, slightly bunkered, approach of multi media campaigns that often utilised different agencies or departments to manage the individual marketing process.

Using a cross media marketing company allows you to use mobile, email web, telecommunications, print, OOH (out of home) publishing , and TV and Radio as a form of marketing, if used properly to produce a truly centrally managed campaign that reaches the target audience with a personal targeted message or brand enhancing message if above the line, but with a central database capturing the real time information to enable rapid and appropriate step 2 marketing communications.