Membership card print and welcome packs
On demand production of welcome packs and membership cards provides the V&A with great flexibility across their large range of membership levels. Using a data driven solution that creates variable printed output means that urgent copy updates, exhibition dates and image changes are easily made. The ease by which these amendments are made, plus the advantage of member personalisation, provides significant uplift in membership communication.
Improved targeted messaging
Included as part of the V&A’s autoflow system is the ability for regular content amends to promote up and coming events or a change of focus. Now that clear segmentation across all member levels is available to the V&A, they can target members based on their level and their interests to promote attendance and improve renewal numbers through engagement.
Reminders and renewals
Timely communication when it comes to membership renewals and reminders is critical. Integrating this process using the same system and data exchange reduces the time spent extracting multiple data files. Personalised content, image and copy appropriate to the membership level, can be output for electronic communication or print and despatched across the world to both UK and International members.