Plan a successful printed direct marketing approach
Business-to-business (B2B) marketing is a direct marketing approach to other businesses or business contacts. It targets the requirements, interests and challenges of individuals in organisations who are making purchases; the business is the customer.
Printed direct mail gives you the opportunity to promote your products and services straight to the most appropriate person, the decision maker, within the business. Using strategies and services specifically for this sector, we can help you to reach the relevant person.
Know your target market to gain higher returns
Identifying your target audience is the foundation of our marketing approach strategy. We understand what your audience wants and create a persuasive design that complements your content. We will find the information your prospects need, what they will respond to and what resonates with them before going into the rest of the design process.
Identify your goal
It’s important to plan your direct mail piece by identifying the goal behind it. What are you hoping to achieve in terms of results? Knowing the goal of your campaign helps you focus on the message you want to send and informs your decisions about copy, imagery and format.
Marketing in the right hands leads to improved marketing return
We can help with your strategy and planning process to understand your clients; we will improve your B2B direct marketing approach to see greatly improved outcomes.
Contact us for a bespoke Marketing Solution: firstname.lastname@example.org, +44 (0) 20 8293 8550
“They are very process driven and have specialist teams in each key area of service execution which means they deliver to schedule.” Alastair Martin. EMEA Marketing Director. Cybereason.
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Speak to our experts today to discuss your requirements.
Southbank Centre is a complex of artistic venues in London, England, on the South Bank of the River Thames. It comprises three main performance venues, together with the Hayward Gallery, and is Europe’s largest centre for the arts and one of the UK's top five visitor attractions.
Sustainable and innovative membership and marketing communication services for the Arts
MetFriendly are financial experts dedicated to the police service. The organisation provides unique police-friendly financial products and services to serving and retired police officers, police staff and their families.
Working with MetFriendly’s communication teams, Romax developed a process to simplify the previously complicated process of creating statements for members. Metfriendly had previously managed this entire process of print and fulfilment in-house, using office-based equipment, internal print and post facilities. Understandably, they were looking for a more streamlined and cost-efficient method to manage this process from a secure and trustworthy supplier that would meet the needs of their data security standards.
“The CIOB is extremely happy with the outcome and the great work Romax have done for us.”
Carol-Anne Alexander |
Head of Marketing |
Chartered Institute of Building
“We’ve worked with Romax for a number of years, during which time we’ve always received a friendly and efficient service. I would not hesitate to recommend them.”
Marc Koskela |
“The direct mail solutions they offer are complex and flexible and always meet our business needs.”
Christina Koleva |
Marketing Project Manager |
“It has been an absolute pleasure working with you and all of the Romax team.”
Sarah McHugh |
Senior Graphic Designer |