What is Direct Marketing? Top Tips for Direct Marketing
A direct marketing strategy should be customised to your organisation’s needs and business goals.
Using an integrated marketing approach, direct marketing will effectively deliver your organisation’s key message. It uses your client’s preferred communication channel which ensures continuity in message and brand for maximum impact and better results. In essence, the direct marketing approach has a variety of benefits that we will explore in this article.
Common forms of direct marketing often include:
Email marketing is the process of promoting a business’ product or services via email, normally to a group of people. It involves using email to promote new products, discounts, and other services.
If you want to grow your brand, or sell your products, email marketing is one of the most popular and effective tools for marketing campaigns.
The term ‘SMS’ stands for “short message service”. SMS refers to how a brand communicates with customers through text messages about campaigns and promotions. SMS marketing is a technique in which you send promotional or transactional messages that are very personalised.
Mobile marketing can be a direct channel between you and your customers. You have complete control over who receives an SMS marketing message, what content you share and when you decide to send it.
Some of the most successful direct marketing campaigns have been innovative and original. Therefore, it isn’t just generalised advertising, it’s a carefully considered message to a targeted person, providing an end-to-end solution.
The best direct marketing campaigns have clearly quantifiable results: the consumer response is measurable. For example, offering a discount for an online store, you should include some kind of cookie or pixel to let you know if the user has used the code. If you’re looking for a leading direct marketing company to implement and manage your campaign, speak with one of our experienced team at Romax.
Business-to-business (B2B) marketing is a direct marketing approach to other businesses by targeting the interests and challenges of organisations who are making purchases; the business is the customer.
Direct mail marketing campaigns ensure you get as much as possible for your investment. To Help create a successful direct mail marketing campaign for your business, you could follow these top tips:
Through direct marketing, you can deliver your message directly to the clients who want to hear it the most. It helps to actively engage with your audience and build lasting relationships with every buyer. Online and offline personalised direct marketing seeks out your target audience to increase response rates and boost ROI – return on investment. If you’re planning a direct marketing campaign, get in touch with us here at Romax today to find out more.