Case Study

Origin Coffee

Origin Coffee, a leading UK-based specialty coffee roaster, supplies exceptional coffee to cafes, businesses, and households nationwide. Known for its ethical sourcing and sustainable practices, Origin prides itself on delivering not just quality coffee, but a compelling brand experience.

Speciality Coffee Online – Next Day Coffee | Origin – Origin Coffee

20%

ROI

The brief

‘Brew’ up a printed mail piece to promote Origin Coffee to their warm customers as part of the important Seasonal Christmas retail period to increase sales.

The solution

This was Origin Coffee’s ‘first sip’ when it came to testing Direct Mail to reach their clients so we worked with them to produce a high -quality printed brochure to represent their brand.

Results that matter

The festive 12pp A5 brochure and the supporting email communication delivered a significantly increased ROI, outperforming the email-only group by 20%

How could Origin Coffee increase their ROI during the Christmas Retail Period

In the lead-up to the 2024 Christmas season, Origin Coffee sought to maximise engagement with its customer base and boost revenue through a well-timed marketing push. With an expanding ecommerce presence, Origin wanted to understand how combining traditional and digital communication methods might impact return on investment (ROI).

Collaborative working to produce the best outcome

Romax worked closely with the Origin ecommerce and marketing team to deliver a targetter and data focused direct mail  campaign to supplement their internal email marketing team:

– Email marketing was sent to their selected customer base, and 

– A premium 12-page printed brochure delivered by post to a carefully selected subset of the same audience, in addition to email.

The creative was developed with the festive season in mind, showcasing Origin’s gift boxes, subscriptions, and limited-edition seasonal blends — all geared to drive online traffic and purchases.

It went down a treat with a lovely aftertaste!

The campaign yielded impressive results, delivering both qualitative and quantitative success:

– Email-Only Segment: Customers who received only the digital version of the campaign delivered a positive ROI, confirming email’s cost-effectiveness in targeting active customers. 

– Email + Direct Mail Segment: The group that received both the festive 12pp brochure and the supporting email communication delivered a significantly increased ROI, outperforming the email-only group by a notable margin. The mailer had an uplift of performance of 20% when compared with non-mailer cohort.

These results validated the power of physical, tactile marketing materials when integrated with digital outreach. The printed brochure not only increased awareness and emotional engagement but also catalysed purchasing decisions — especially for seasonal gifts and higher-value items.

What the Client Said

“It was a huge success thank you, super happy with the quality and support you gave us throughout the process – really appreciate it.” 
— Sam Connolly, Head of Ecommerce, Origin Coffee

Looking Ahead

Following the success of the 2024 Christmas campaign, Origin Coffee is already planning future seasonal campaigns with Romax, including new product launches and festive pushes for 2025.