Case Study

Harrods

Harrods, the world’s leading luxury department store, requires no introduction being such an iconic International Brand with its flagship Knightsbridge store, home to over 5,000 brands and eight floors of luxury.

5000

Brands

The brief

Across the Harrods brand, there is a need for consistent high quality printed mail communication that truly reflects the brand expectations of Harrods and its distinguished clientele. Harrods required a print and mail partner to provide direct mail, sample mailings and account customer communication.

The solution

Working closely with the internal print procurement team at Harrods to understand the exacting print and production standards across the brand we ensure that quality and output are consistently high using the best quality stock, print practices and production techniques.

Results that matter

Adding value and improving the print process through close and attentive client management, we have helped to streamline production and safeguard the brand through printed direct mail. Marketing and operational communications.

Sample Pack Marketing for Brands

Romax regularly sends out beauty product sample mailers for Harrods and their partner brands to promote perfumes and cosmetic products. We produce intricate high quality print with block foiling, often with die cut card wallets to display these luxury brand samples to Harrods’ customers. These are carefully packaged and despatched in eco-friendly padded Harrods branded envelopes, using our highly experienced team to ensure the highest quality.

Seasonal Promotional Catalogues

From furniture and home furnishings to electronic goods; wine and spirits to seasonal gifts, promoting luxury goods requires the highest quality print and presentation to truly reflect and promote the products for prospective buyers. Printing the Harrods gold logo to ensure consistency across catalogues, envelopes and the personalised content. Proactive and experienced account management combined with high quality print services, ensures that critical deadlines and quality are always achieved.

Operational Mail for Printed Customer Communication

Communicating with Harrods account customers through regular statements, and other account based communication requires a combination of high-end print including foil for the customer tier brand from Bronze, Gold or Black. Each statement is produced to Harrods exacting standards and is printed on member tier branded 140gsm foiled paper stock. Harrods’ customers are located globally, so data is also split across UK and International destinations.