Case Study

Giffords Circus

Giffords Circus is a beloved, vintage-style circus touring the English countryside each year, captivating audiences with its enchanting performances and timeless charm. Known for its theatrical flair and beautifully curated shows, Giffords embodies creativity, tradition, and joyful escapism.

1,000,000

Over 1 Million People Entertained

The brief

For their 2026 season launch, Giffords Circus wanted a mailer that would capture the imagination of their loyal audience and reflect the whimsical, high-quality nature of their performances. The goal was to drive ticket bookings and raise awareness for their upcoming tour through a tangible, memorable print piece.

The solution

Romax partnered with Giffords Circus to bring this magical campaign to life through: - Advising on and producing a die-cut and gold-foiled A5 6pp roll-fold flyer, perfectly aligned with Giffords' distinctive brand style. - Sourcing and integrating printed wildflower seed packets, adding a tactile and eco-conscious surprise to the mailer. - Internally managing the full print, enclosing and fulfilment process, including the use of branded and personalised outer envelopes for maximum impact and audience connection. The campaign combined premium print production with creative flair and logistical precision to ensure every recipient experienced the magic of Giffords Circus from the moment they opened the envelope.

Results that matter

The campaign was exceptionally well received, generating strong early engagement and contributing to ticket bookings for the 2026 tour. While precise ROI figures were not disclosed, qualitative feedback from the Giffords team confirmed the campaign’s success both in brand reinforcement and tangible customer response.

What the Client Said

“I’ve been meaning to email you all week! Thank you – the mailer is great and the response has been brilliant.”
Katie, Giffords Circus

Looking Ahead

Following the success of the 2026 season campaign, Giffords Circus is expected to continue leveraging Romax’s expertise to support future tours with similarly bespoke and imaginative print campaigns.