A digital membership card is a convenient digital card saved to your smart phone wallet. It contains all of the information about a member relating to their membership tier of the club, society or institute that they belong to. It is a digital version of a physical card.
Organisations issue membership cards as proof of membership, providing members with an easy way to access all of their benefits and amenities as well as giving the member a sense of status and belonging.
Membership cards come in various formats, printed cards on board or eco-friendly plastic, but increasingly both members and organisations are opting for a digital first membership that automatically issues digital membership cards that are easily downloaded to a smart phone wallet providing ease of access at all times.
What are the benefits of a Digital Membership Card
- It is always available (who forgets their smart phone these days!?)
- It is encrypted and secure.
- It can be immediately issued, upgraded and replaced.
- It can be set for any time period, for automatic date expiry or a life membership!
- A digital card has a much lower cost to produce, compared with the costs to print and deliver a physical card.
- It can enhance or replace the need for a physical card for those preferring a digital card.
- Providing an option for digital membership cards reflects well on organisations, demonstrating a modern and interactive membership experience.
What features does a digital card have?
Digital membership cards can have the same features of a printed membership card including:
- Full branding at organisational level
- Member level specific branding and content
- Barcodes for access (QR Codes and Linear barcodes) which when scanned allows access to member only areas.
- Full personalisation including:
- Name
- Membership number,
- Start and end dates.
- Photograph
Digital Cards can also have ADDITIONAL features such as:
- Access tracking
- Driving related communication based on member activity and location. (This helps with membership engagement and retention.)
- Can replace the need for tickets for events.
- Can integrate to other digital applications.
Digital cards are an accessible and convenient alternative to carrying a wallet full of plastic cards.