What are the benefits of digital membership cards to customers?

  • Less plastic

Sustainability, climate, carbon reduction and being green are values that influence purchasing decisions. By offering a digital solution that helps them to achieve these goals / life choices through small changes, your relationship with them is boosted.

  • Speed

Digital membership cards can be issued and used by customers much more quickly than physical cards.
The world is instant – and your digital membership cards can (almost) be too.

  • Convenience

Almost everyone has a phone with them, which means their digital membership card will always be with them…they won’t lose or damage it and it’ll always be there ready for when they need it.
Tickets, discounts, information – all conveniently available at the touch of a phone button.
Upgrades can be accessible quickly on the phone, loyalty points, discount codes / coupons etc too. Some organisations use geo-locating for partner discounts…when the customer is in the location of a partner that offers a discount, they are alerted to the partner and discount. Good for the customer, good for your business relationship with that partner and useful for your data.

  • Better marketing

Digital membership cards allow you to take and collect further information about each and every subscriber.

Potentially, you could have transactional data, location data, visiting data and much more.

It means that you can create tailored marketing communications which are relevant, effective and create conversion.

For example, you’ve got a new rock concert to promote – market it to your known rock concert customers in one way, and to other audiences in other ways, tailored to what will better resonate with them. Perhaps a discount for trying a rock concert, perhaps a super kick-back if they give it a go, perhaps another reward for someone else in their membership…a free toy for their under 10 child that appeals?

The options are endless but must be what a customer wants to hear…no one wants irrelevant information that proves the organisation that holds it knows nothing about you – it feels like they don’t value you. Also, have you ever been sent a ‘fantastic offer’ that you have zero interest in? It never feels fantastic if you don’t want it…you feel a bit short changed and like you’ve missed out. Your brand risks being less valued by them.

Are digital membership cards safe to use?

Yes – stored on the smart phone’s wallet, they are safe, secure and encrypted.
On both Apple or Android, they take up roughly the space of a photograph, so won’t hog your storage.
The Romax platform has been built around current security standards and is upgraded to meet changing requirements.

How to create a digital membership card

Romax will assist with everything, from design, to personalisation, to database set-up and roll-out.
When you choose to offer a digital membership card for the first time or choose us as your new supplier, we can get you up and running in 4-6 weeks.
Your digital membership cards will be branded, customised, and can also include personalisation, QR codes, and membership level information.

Create your own sample digital membership card with our quick and easy demo.

How to introduce digital membership cards

Invite your members to go digital – email them, post them the information and make sure they know all the reasons why digital will be better for them. Make sure it’s quick and easy; an email to click on and set up, with clear instructions about adding to the phone wallet and future use. If it’s not easy, it’ll put them off – and if there are complaints, they are likely to be made public, resulting in reputational  damage.
You could offer an incentive to encourage sign-up. The more you have convert to digital, the more time and money you will save.

Romax can help with your campaigns to promote a digital membership card alternative – email, social media, videos and benefits messages.
Adding an FAQ page to your website will also help – if people are asking the same questions, an FAQ page allows you to answer more people quickly and easily, without a drain on your resources.

Is it time for your membership to go digital?

Romax is here to set up your digital membership card, train you on how to use the dashboard, teach you how to use your data and assist you when you grow.