Robin Sumner

In today’s digital-first world, membership organisations must embrace innovative solutions that enhance convenience, improve engagement, and reduce administrative costs. One such innovation is digital membership cards—stored securely in a member’s Apple or Android smartphone wallet. These modern, flexible, and cost-effective alternatives to traditional plastic cards are transforming how organisations manage membership experiences. 1. Convenience at … Read more

Sustainability, climate, carbon reduction and being green are values that influence purchasing decisions. By offering a digital solution that helps them to achieve these goals / life choices through small changes, your relationship with them is boosted. Digital membership cards can be issued and used by customers much more quickly than physical cards.The world is … Read more

Digital membership cards have become more popular in recent years – not only with organisations looking to save time, money, effort and the planet, but also with customers.The days of filling a purse or wallet with membership, loyalty and discount cards very quickly saw their demise during the pandemic when contactless was the new buzz … Read more