Case Study

CIOB – Chartered Institute of Building

The CIOB have a Royal Charter to promote the science and practice of building and construction for the benefit of society, and they have been doing that since 1834. Their members work worldwide in the development, conservation and improvement of the built environment.

2,200

members immediately switched to digital.

The brief

The CIOB wanted to provide members with a choice of receiving a digital membership card that could be saved to an Apple or Android smartphone wallet as an alternative to a plastic membership card.

The solution

Our digital membership card management application instantly creates personalised digital membership cards as part of a digital-first membership welcome & communication strategy.

Results that matter

The uptake of the digital cards by the CIOB members provided validation that digital cards were highly valuable for members, and the increased offering increased member satisfaction. It also enabled CIOB to reduce the amount of printed material they produce for new members reducing costs and supporting their commitment to sustainability.

Real-time digital delivery

CIOB Members can now receive their personalised digital membership cards and digitised certificates much faster. Improving brand engagement through a managed onboarding process that reduces the cost of production and delivery. Providing convenient digital communication alongside printed communication to suit the member’s preferences and needs.

Digital-first membership communication

Using our omnichannel communication platform integrated with, we deliver personalised digital membership cards and digital content as part of a digital-first membership communication strategy. With a worldwide membership, the ability to instantly deliver a digital membership card or digital certificate reduces waiting time and inbound member enquiries.

Secure, encrypted and efficient

The CIOB has a range of membership categories, so it is vital that each member receives the correct membership card type and content. Our data-driven application provides a branded, membership-specific digital card containing a barcode for member tracking, making payments and accessing membership benefits and services.

Testimonial

“Our launch of digital membership cards has been extremely successful. Romax were extremely helpful, and they were able to provide customised cards designed to match our brand. Because we now offer members a Digital Card instead of printed cards, so we have reduced waste and improved the member’s experience. Our members now have their cards easily accessible from their smartphones whenever they attend an event or use one of their member benefits.”

Ruth Kennedy-Green
Associate Director – Retention