April 9, 2018

[Webinar] GDPR for Marketing Professionals – APRIL

Webinar GDPR for Marketing Professionals

———– Download the presentation and watch the recording here ———–

Continuing our highly successful series of LIVE webinars, Romax Marketing will be offering Marketing Professionals the opportunity to get a full and practical insight into what GDPR means to the future of marketing.

The LIVE Webinar will cover:

  • The 5 Key principles of marketing
  • Why GDPR is being introduced and its scope
  • Accountability and Data Security
  • Legitimate Interest
  • What constitutes ‘Consent’
  • What is a Data Breach and what must be done following a breach
  • The data subjects rights
  • Profiling and the GDPR
  • Live Q&A.

———– Download the presentation and watch the recording here ———–

GDPR as a topic can leave you at best feeling drained so our Webinar Content will be presented in an easy to absorb format, specifically focussed on GDPR in a marketing role.

Who should attend:

  • Any Marketing Professional
  • Directors needing reassurance that their organisation is ready for GDPR
  • Data Professionals.


Webinar:  GDPR for Marketing Professionals
When: Wednesday 11th April Download the presentation and watch the recording here
Time: 1 pm BTS
Host: Robin Sumner, Managing Director Romax Marketing & Distribution.


February 14, 2018

Webinar | 20th February | 1 pm

February Live Free Webinar

“Boost Your Membership Programme”

To make your Membership Programme a real success, you need to truly understand and engage your members through conversation on media platforms of their choosing.

Learn what works best to welcome members and ensure that they both benefit from their membership whilst increasingly supporting your organisation.

From the live free webinar Boost Your Membership Programme, you will:

  • Understand how to interact with members across all media types at the right time to suit them
  • Improve your chances of early and increased renewal
  • Be introduced to techniques aimed at increasing member spend
  • See how to successfully boost your membership


Webinar: Boost Your Membership Programme
When: Tuesday 20th February 2018
Time: 1 pm GMT (30 min duration)
Host: Robin Sumner, Managing director Romax Marketing & Distribution.

Romax Marketing & Distribution provides a wide range of services in Membership Communication Services.  We work with membership organisations such as DMKS, Southbank Centre, V&A and PlusNet.

September 5, 2017

Live FREE Direct Mail Webinar



20th September 2017 | 10.00 am BST

As online marketing becomes increasingly saturated, where making your message stand out becomes harder amongst the clutter and spam. Marketers are returning to the trusted medium of Direct Mail.

Huge advances in data and print technology now mean that direct mail is one of the most versatile marketing tools that can provide highly targeted messages to an individual – much more so than an email can.

Romax Marketing & Distribution are hosting a 30-minute* LIVE FREE WEBINAR where we unravel this process and give insight into how you can improve your ROI and make your direct mail campaigns more successful.

During the webinar, you will learn:

  • How direct mail can help to increase your campaign ROI
  • Planning your Direct Mail Campaign
  • How to use your database to target correctly
  • How people react to different layouts – Psychology
  • Case study: 349% ROI

Live Free Webinar


Next Webinar:  5 strategies to boost sales with Direct Marketing

25th October 2017 | 1.00pm BST

Past Webinar:  20th September 2017 | 10.00am BST

Past webinars: 13th September 2017 | 10.00am BST

*plus Q&A time.

July 29, 2016

Webinar Presentation – What you need to know

I was recently asked to participate in a webinar to discuss the deployment of our new publishing platform called Publicus. It was the first time I had taken part in a webinar with the audience running in the low hundred so it was a little daunting.

So some tips which I hope you can take away and utilise.

Sound is all important on a webinar

The first and most important lesson I learnt is to have a backup plan in terms of technology. My first laptop, despite being tested with a rehearsal the week before, decided not to work so I had to quickly grab an alternative PC!

Choosing the right location, somewhere quiet, where you can concentrate without distractions is also vital. Hopefully, this location will have a wired internet connection so you can get the best possible internet speed without any drop of connection.

Finally, don’t rely on the inbuilt microphones in your laptop or desktop computer; use external mics as they will give a much better experience for your audience.

Run through and practice your webinar

Don’t underestimate the power of practicing multiple times before going live. This is particularly relevant if you are showing slides on your webinar as you will not want to relate the text on these verbatim. If possible, have someone listen to you as if they were your audience and ask them for honest feedback. How is your tone? Is it friendly or too serious and flat? Vocal pace OK? Are you speaking clearly? Ask them to listen again once you have taken the advice on board.

If you are hosting a webinar with other contributors make sure you have a dress rehearsal and go through when and where everyone is speaking.

To begin……

What is the best way to introduce yourself? Certainly not reading a long bio or a slide that lists your agenda; these are ways to rather ensure that you lose your listeners’ interest.

Narrate a story; sharing your story and explaining what brought you there will establish trust and develop an emotional connection between you and your audience. Just remember to keep your story brief, personalise it with a few suspense elements, and conclude with a strong ending.

A great trick is to also smile while you’re telling your story, as it helps elevate your voice; your listeners will be able to feel your enthusiasm.  

Grab and hold your audience’s attention

The average attention span of a typical audience is about 10 minutes. Webinar audiences are worse; you are competing for their attention with their computer screens, their always open social media accounts, and their email inboxes. This is why it is important to not only grab their attention but also hold it.

Limit the text in your slides and avoid overloading them with bullet points. Instead, get your audience involved with an interesting mix of interactive questions, mini-challenges and tasks, rich images, compelling videos, and even music.

And always maintain a conversational tone.

Remember that you are talking to real people, not to a machine. Personalise your webinar by:

  • Imagining that you’re speaking to a friend or colleague.
  • If you have, say, 150 attendees listening, you are actually having 150 one-to-one conversations. This may sound overwhelming, so try to visualize a friendly face you are talking to.
  • Breaking your presentation up by using Q&A.
  • Addressing your audience by using “you” in your sentences.
  • Don’t say “Today I’m going to be sharing…”; instead, say “Today you will learn…”. Utilising the word “you” makes your audience feel more engaged.
  • Use appropriate humour.

Case Studies

Use interesting real facts and examples to support your message.

Hearing real life experiences and thinking of how to apply the same solutions is one of the most effective ways to learn. I was lucky in that I had a lot of rich media from my client to use including videos and magazines.

Filling your webinars with multiple boring graphs and figures will not captivate your audience; using real-world scenarios, case studies, and examples will.

And finally……

Remember that your voice is the connection.

Of course, you will need to make pauses while you’re talking. Use them, but keep them short; don’t allow more than 2 or 3 seconds of silence, otherwise, your audience might think that they have lost their sound. And if you are to be silent, let your listeners know. For instance, when you want to give them some time to read something, tell them “I will now let you read a few lines about…”

Certainly one of the downsides of a webinar especially when deploying only audio, as was the case here, is that you cannot help but sometimes speak over someone else – I quickly learnt to pause before speaking after another contributor as they may not have finished or indeed the potential for a lag in the audio may mean a delay.

I hope you find this blog useful – if you want to listen to my webinar please click here – I hope you enjoy it!


romax_logo_tag_blueRomax Marketing & Distribution, a Greenwich-London based company, provides a wide range of services in Direct Marketing for B2B and B2CDirect Mail, Data Management, Printing, Discount Postage and Membership Communication Services and Consultancy. Contact us: hello@romax.co.uk +44 (0) 20 8293 8550

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