March 27, 2015

How to grow your consumer brand

From Small Acorns – How to grow your consumer brand

In the early days of a start-up business, you are primarily concerned with just staying afloat and getting your idea off the ground. Once that has been achieved, however, thoughts begin to turn to how to grow your consumer brand.

According to Forbes the best way to grow consumer product brands is to take a broader view of your market, don’t limit your market by your own views. How do you, however, find this new market?

Here at Romax Marketing, we have a range of products and services to help you do just that.  Support and advice during your early days working with us, we provide you with a programme of bespoke advice and support based on data analytics designed to aid the development of your business. This can take many forms; it may be advice on how best to communicate your brand message or how you should use your offering to convert prospects into clients.

Whatever it is that you need, you certainly won’t be left feeling alone. Our data driven approach to your marketing needs means that you can squeeze every last drop from your budget because none of it is wasted. The data we provide shows clearly what is working and what isn’t as well as a sector by sector performance, making it easy to hone and refine your marketing approach as you go along. Use our experience.

Over the years we have built up extensive experience of marketing start-ups, which means we have already seen all of the potential pitfalls that are out there to catch you, and we can help you avoid them. Teaming with an experienced partner such as ourselves can help drive an unknown start up brand to considerable brand visibility heights, and quickly. In this digital age direct marketing is often overlooked in favour of social media, but the reality is that a well thought out direct mail campaign can help to connect with potential customers more effectively, particularly if you employ personalisation for each prospect or client.

Everybody loves to see that extra effort when they are being marketed to, and it really does help you to be memorable. We will help guide you through creating the perfect customised data driven marketing campaign that makes your customers feel special and bring in the kind of results that you are looking for. Using the best supplier to help meet those needs is critical.

 

romax_logo_tag_blueRomax Marketing & Distribution, a Greenwich-London based company, provides a wide range of services in Direct Marketing for B2B and B2CDirect Mail, Data Management, Printing, Discount Postage and Membership Communication Services and Consultancy. Contact us: hello@romax.co.uk +44 (0) 20 8293 8550

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March 25, 2015

Small Print, Big Impression – Helping Start Up a Consumer Brand in the UK

Small print, big impression – Helping Start Up a Consumer Brand in the UK

Getting started in business, particularly launching a consumer brand in the UK is a daunting and yet exciting prospect. Your focus must remain on the core product or service, ensuring that you keep a strategic overview of the business, not getting tied up and bogged down in the minute detail. Understanding your key market is absolutely critical. As a start up, you will have limited historic data to work with so understanding your market and using an expert in marketing data to help you understand that data is the key for growing your future business in line with your strategy.

Growing competition and the rise in electronic marketing has resulted in a tougher business climate. These days it’s simply not enough to be offering your goods and services through shop front premises alone, or exclusively through your website. Multi channel communication cross media, that allows your customers to get the same exemplary service no matter what medium they choose, is now critical to continued business success.

Take a look at three reasons why you need a single agency to get your message out there effectively.

Seamless Communication: If your customers find that your direct mail offers a promotional discount they can’t get via email, or that there’s an in store offer that isn’t available through your website, they’ll just go elsewhere.

Synchronised Branding: is essential, which is why a single agency is often the best option. They will know exactly what’s being offered to your audience, maximising the chances of a smooth transition between mediums, which is vital to continued engagement.

Reduced Cost: Almost invariably the bulk of the costs involved in synchronising retail and marketing services lies in the initial planning and development stages. Opting to contract with a single agency to undertake all aspects of the work ensures these costs are minimised, giving you better value for money.

When you’re starting a consumer brand in the UK, there’s enough to do without spending large amounts of time and energy managing your outside contracts. By selecting a suitably experienced and skilled agency to get you the outcomes you want, it’s possible to delegate the work confidently, knowing it will be done to an exemplary standard. Marketing is now such a complex area to navigate successfully that outside help is often essential. Using a specialist agency to achieve your marketing objectives affordably is frequently a successful solution.

 

romax_logo_tag_blueRomax Marketing & Distribution, a Greenwich-London based company, provides a wide range of services in Direct Marketing for B2B and B2CDirect Mail, Data Management, Printing, Discount Postage and Membership Communication Services and Consultancy. Contact us: hello@romax.co.uk +44 (0) 20 8293 8550

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