January 4, 2016

2015 – A year in summary

Happy New year – Welcome to 2016!

2015 was a year of extraordinary events. Here’s our summary of 2015 in a nutshell:

Movies:

Star Wars – The Force Awakens took top spot in our opinion and at the box office! Critics at the Telegraph thought differently:

The British Royals

We have witnessed the birth of Princess Charlotte. Queen Elizabeth II became Britain’s longest-reigning monarch. At 17:30 BST on 9 September 2015 she had reigned for 23,226 days, 16 hours and approximately 30 minutes – surpassing the reign of her great-great-grandmother Queen Victoria.

Sport

Rugby World Cup, FIFA corruption, drugs in Athletics, what was your favourite or most disappointing bit?

Sporting year in Images 2015: HERE

Here’s your sporting calendar for 2016

Politics

We have seen the tragic terrorism taken place in France, and countries all over the world, Tories won the general election again and Ireland legalized same-sex marriage in a historic vote.

As a week is a long time in politics – see how good your memory is: Take this political quiz 2015, courtesy of the Independent.

Music

The top 10 best-selling singles in 2015: for the full list see Official top 40 best selling singles 2015

1 UPTOWN FUNK MARK RONSON FT BRUNO MARS
2 CHEERLEADER (FELIX JAEHN REMIX) OMI
3 TAKE ME TO CHURCH HOZIER
4 LOVE ME LIKE YOU DO ELLIE GOULDING
5 SEE YOU AGAIN WIZ KHALIFA FT CHARLIE PUTH
6 HELLO ADELE
7 LEAN ON MAJOR LAZER FT MO & DJ SNAKE
8 HOLD BACK THE RIVER JAMES BAY
9 WHAT DO YOU MEAN JUSTIN BIEBER
10 SORRY JUSTIN BIEBER

If you want to see who topped the charts and when use this Official Music Charts link.

2015 was also an exciting year for Romax:-

  • We were the first mailing house to successfully produce a live trial the digital indicia stamp mailing.
  • Romax were one of the few mailing houses to implement Mailmark postage.
  • Our new website went live.

The year in pictures according to the BBC – 2015 in pictures

romax_logo_tag_blueRomax Marketing & Distribution, a Greenwich-London based company, provides a wide range of services in Direct Marketing for B2B and B2CDirect Mail, Data Management, Printing, Discount Postage and Membership Communication Services and Consultancy. Contact us: hello@romax.co.uk +44 (0) 20 8293 8550

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August 23, 2015

How to Expand Your Business Overseas

What to consider when looking to expand overseas

 

The UK is the Stepping Stone into Europe for the English speaking world. Being within the European Union, the United Kingdom acts as not only a test site for businesses looking to expand overseas but also a stepping stone into a much larger global market. Despite some local limitations, once you are operating within the UK you are operating within the European Union. Therefore using the UK to trial your overseas expansion removes language barriers and ensures a smoother (because nothing worthwhile is ever completely issue free!) transition from local to global market expansion.

 

The UK has a population of over 64 Million and the EU has a population of over 500 Million – a very large and very affluent market making the opportunities for success much higher. See More Information Market Statistics UK and Europe

 

How to expand your business overseas. 10 Questions to ask before expanding overseas:

  • Have I built a solid foundation at home?
  • Do I have the bench strength for international expansion?
  • Will I find the talent I need in another country?
  • How will I need to adapt to the local culture?
  • Do I understand the cultural implications of the sales process?
  • Have I sized up the local competition?
  • Do I need an international partner?
  • Am I financially able to sustain an overseas expansion?
  • Where’s the potential for red tape?
  • Should I simply expand my online presence?

For a detailed answer to each of the above questions Click Here

Ask the Experts: Those that have walked that path before us.

See a few tips and advice from Entrepreneurs that have made the successful leap to a global market:

Seek First to Understand

“It all starts with understanding the culture. People do business with people they like, trust, and respect. Working in other countries requires even more careful planning and a sensitivity to cultural norms and relationship building. In Europe alone, their 28 countries have 24 official languages. Some countries like Austria, Germany, and Switzerland speak the same language, but differently. Don’t assume your style is universal.”

–Michael Ross, EO Orange County, Founder and Managing Partner, Altitude 7 Group.

For more advice read on.

The Why’s and Why Not

Why Not? To some these may be excuses, to others, legitimate reasons to evade a risky venture:

  • Language barriers.
  • You may be unfamiliar with cultural practices and etiquette.
  • You may be unfamiliar with local law and politics.
  • Limitations of foreign labour laws.
  • Time-consuming and complex.
  • Difficult to find a partner you can trust.

Why? A list of reasons to overlook the risks in order to help your business grow:

  • 95% of the worlds’ consumers reside outside the U.S. (according to the Office of the U.S. Trade Representative) – those are all potential new customers!
  • Possible untapped market.
  • Because if you don’t, your competition will.
  • You don’t have to actually move overseas to do business there – the internet is your gateway to expansion.
  • The risk, reward and challenge are appealing.

Read On

Romax – An overseas partner with the local UK and European market experience.

romax_logo_tag_blueRomax Marketing & Distribution, a Greenwich-London based company, provides a wide range of services in Direct Marketing for B2B and B2CDirect Mail, Data Management, Printing, Discount Postage and Membership Communication Services and Consultancy. Contact us: hello@romax.co.uk +44 (0) 20 8293 8550

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June 17, 2015

Marketing Agencies Direct Mail Partner

Marketing Agencies: Have you considered a Direct Mail Partner?

Marketing partnerships can be an incredibly valuable method for businesses to extend their reach to wider audiences, and benefit from leveraging more resources for bigger, better campaigns. For agencies in particular, partnering with the right company can be especially fruitful since it gives access to broader range of skills and capabilities in order to better fulfil your client’s requirements. Direct mail partners can be incredibly useful for agencies who want to have a host of mail marketing solutions on hand. It allows you to increase the service breadth by leveraging a range of print services to help clients reach a wide range of customers via direct mail.

On demand print to appeal to a wider audience

 

At Romax, we provide direct mail capabilities that could greatly benefit agencies both in the UK and around the world. Our on demand print services enable rapid production and delivery of promotional literature in small quantities. On demand print does exactly what it’s name suggests; prints can be ordered as and when they’re needed in order to reduce the need for long-term planning and make campaigns a reality incredibly quickly. For agencies who work with clients with fast-moving campaigns, the direct print services here at Romax can be a very valuable asset to fulfil every demand of the client. Furthermore, with these capabilities on hand an agency can attract a wider range of new clients and grow business faster with less risk and upfront investment.

Local expertise for international agencies

Romax Local UK Marketing

The UK has one of the largest economies in the world and is a fantastic market for international companies to export sales to. As a UK based company, we at Romax can help agencies to get valuable insights into this market and create successful campaigns for clients who want to expand their reach to the UK. Once again, this a valuable selling point which could put an agency above the rest due to its connections with UK based direct mail experts. If you’re a UK or international agency looking for marketing partnerships, consider our direct mail services at Romax. We offer flexibility in our services with on demand printing, and we can work closely with you to maximise the impact of every campaign you work on. A partnership with us could extend your reach to a wider audience and enable you to offer better expertise to your client base. For more details or advice on a partnership with Romax, please don’t hesitate to contact us today; we look forward to a long and successful partnership.

romax_logo_tag_blueRomax Marketing & Distribution, a Greenwich-London based company, provides a wide range of services in Direct Marketing for B2B and B2CDirect Mail, Data Management, Printing, Discount Postage and Membership Communication Services and Consultancy. Contact us: hello@romax.co.uk +44 (0) 20 8293 8550

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March 23, 2015

Boost export sales to the UK

Boost export sales to the UK

The UK is a member of the G8 with one of the world’s largest economies, has a population of almost 65 Million people, with a GDP of $2.435 Million which is $37,444 per capita. According to the United Kingdom’s Office of National Statistics (ONS), 83.4% of all imported goods are purchased in England, with the remainder split across Wales, Scotland and Northern Ireland. The gross disposable income left over after key purchases have been made) per household per capita as a UK average is £16,791.

Taking advantage of a multi-trillion pound economy, to boost export sales to the UK is, therefore, key to the overseas expansion and of any expanding business looking to take advantage of a mature consumer market always looking out for the next ‘big thing’. How do you gain a foot hold into the UK Market?

if any, companies have unlimited resources to put into marketing. They need a carefully targeted approach, with as little waste as possible. No surprise then that the most cost-effective and efficient way to enter the UK market is through a carefully thought through marketing plan. A Plan that takes all elements of the UK marketing into account BUT is tested and proved, from a data analytical perspective. It allows companies of all sizes to focus their efforts where they are most likely to yield results. It’s a practical approach based on testing and learning as you go. Find out what works – and do more of it.

A good direct marketing campaign not only brings you results now, it allows you to build a relationship with customers that will serve both you and them in future. The best cross media campaigns are based on an in-depth understanding of their target market. They work because they are personal.

You need a marketing expert with years of experience under its belt to really do this well, one that is a wizard with data and can tease out the important points others miss. It’s a highly skilled art. You may also want a 360-degree approach that will deliver campaigns across mobile, web and print from a single source. Romax are tried and tested at using both on and offline personalised marketing.

Romax can deliver your campaign with maximum impact, and will help you deliver your marketing on a budget – setting realistic targets, and then helping you reach them. Romax is a specialist in data-driven direct marketing. They are experts in data management and with every campaign that is sent out, data is enhanced to make the next campaign even more effective. Clients come back over and over again for one simple reason: Romax deliver what they promise – direct marketing campaigns that work.

romax_logo_tag_blueRomax Marketing & Distribution, a Greenwich-London based company, provides a wide range of services in Direct Marketing for B2B and B2CDirect Mail, Data Management, Printing, Discount Postage and Membership Communication Services and Consultancy. Contact us: hello@romax.co.uk +44 (0) 20 8293 8550

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