January 20, 2016

Finishing – Don’t fall at the final hurdle!

Finishing – Don’t fall at the final hurdle!

 

Being in the print industry, I genuinely love print; the feel, the look (not so much the smell) and the enthusiasm I feel when seeing the final product. So much energy and time is spent by marketing professionals, designers and the printers themselves to produce the finest printed product, it is a real shame when having done so much that a piece of print is although good quality, does not give of added WOW!

This bug bear of mine, is seeing a beautifully printed item that is let down by the poor quality of the finish.

In my opinion, the finishing of the product is just as or more important than the printing.

What options are there for finishing?

There are so many techniques to enhance your print. They will all  make a positive impact and leave the recipient recognising the quality that relates to your brand.

I have listed a few below:

 

  • Innovative folding types, Cross fold, concertina fold, roll fold, not just a standard fold.
  • Glue dots or glue seals to seal down a one piece mailer.
  • Matt lamination, gloss lamination, UV varnish, embossing, foiling.
  • Die cutting, this is the ‘shape punching’ to trim out unique shapes.
  • Perfect binding (square Edge) stitching ( centre stapling), wiro-banding.

When creating a concept of a printed piece, the final look, feel and finish should be vital.

Investment in technology now means more options are readily available at competitive costs. Many finishing techniques can now be managed in-house with quicker turnarounds than in past.

Branding is key to any organisation, without it you lose your identity and simply disappear into the back ground.

So please, next time you are discussing / designing your next piece of print, research all print finishing techniques available and add a little glitz!

 

romax_logo_tag_blueRomax Marketing & Distribution, a Greenwich-London based company, provides a wide range of services in Direct Marketing for B2B and B2CDirect Mail, Data Management, Printing, Discount Postage and Membership Communication Services and Consultancy. Contact us: hello@romax.co.uk +44 (0) 20 8293 8550

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October 1, 2014

‘It’s a Perfecta Horizon’ – as Romax looks forward following kit investment

New equipment gives Romax the cutting edge

As a leading direct marketing services company Romax has invested in new equipment and software to ensure that we continue to meet our clients’ needs by offering them even greater options than before.

We have installed new cutting and folding equipment at our Greenwich base, near London, as well as buying and implementing new marketing software. Romax’s capex investment amounts to some £350,000 for this year, as the company looks to the future and sends out a positive message to both customers and its own staff.

A Perfecta guillotine was installed in August, while a Horizon automated cross-folder is due to replace the existing kit, in early October. The new hardware – from Intelligent Finishing Systems – follows the installation of a state of the art Xerox iGen digital printing press earlier in the year.

Meanwhile, the all-new content management software system, that was also installed this summer enhances Romax’s multi-channel marketing capability, including SMS and email marketing, which can now be kept in-house, adding to overall efficiency.

Managing director Robin Sumner said the system went live two weeks ago and that so far they are delighted with results. The fact that clients had a single point of contact for e-shots and direct mail, was an added benefit, he said.

“It allows us to have an effective reporting structure in place – something clients find really helpful. We’ve seen that more and more clients are keen to keep their data in one place as far as marketing is concerned. With the new system, it’s one data set for both direct mail and email and they like the idea of having one supplier to manage both methods of distribution.”

Robin said that we are confident that by using printed direct mail, combined with electronic direct mail, the overall impact would be much greater – something else that clients would benefit from.

The decision to bring this aspect of the business in-house would help to pay for the sizeable investment the company has made, but it has also had a positive effect on the company’s IT department, providing them with the opportunity to train some additional members of existing staff rather than having to recruit new employees.

The new guillotine helps to increase efficiency further, seeing cutting productivity increase by 30%, and the new folder – with 17 fold settings and 200 job memory – will provide customers with many more options. The investment in more automated systems has made working conditions better for staff, as well as helped to create high-quality jobs at our plant in Greenwich.

romax_logo_tag_blueRomax Marketing & Distribution, a Greenwich-London based company, provides a wide range of services in Direct Marketing for B2B and B2CDirect Mail, Data Management, Printing, Discount Postage and Membership Communication Services and Consultancy. Contact us: hello@romax.co.uk +44 (0) 20 8293 8550

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