January 23, 2017

UK is Open for Business as Usual

Opportunities arise and the UK is open for business as usual

by Charlene Plows,

Seven months have passed and the discussion around Brexit remains (please excuse the pun) at large.

Theresa May has now revealed the Government’s proposed ‘Brexit‘ plan that will be followed by triggering article 50 in March which will then start the formal negotiation process to leave the EU.

The 12 priorities that will guide the negotiations are:-

  1. Certainty
  2. Control of our own laws
  3. Strengthen the Union (between the four nations of the UK)
  4. Maintain the Common Travel Area with Ireland
  5. Control of immigration
  6. Rights for EU nationals in Britain, and British nationals in the EU
  7. Protect workers’ rights
  8. Free trade with European markets
  9. New trade agreements with other countries
  10. The best place for science and innovation
  11. Cooperation in the fight against crime and terrorism
  12. A smooth, orderly Brexit

Even now, however, there is still so much speculation around immigration, the value of the pound, security and intelligence, leaving the single market and trade deals with the rest of the world.

Since the vote to leave the European Union, we at Romax have noticed a peak on the amount of printing and distribution enquiries from other Non-European Union and Rest of World countries, North America in particular.

The UK is Open for Business

 

The current exchange rate between the pound and the dollar makes it very attractive to use the services of companies based in the UK in favour of printing and posting marketing communication from the United States for example into the UK and Europe from a UK based Mail Marketing company.

Conversely, postal costs to mail sales communication to the USA from the UK can actually be as little as posting domestically here in the UK using special overseas postage services accessed by your distribution company.

Due to the weak pound (£), this means companies need less currency to buy the same amount of goods than compared to the stronger pound before the Brexit.

This gives advantages to UK exporters; selling at comparatively cheaper rates and/or potentially increasing profit margins.

Another positive is that because of the weak pound, it is most likely the UK will see an increase in tourism from other countries due to exchange rates they will receive when exchanging their currency.

Leaving the EU will continue to cause anxiousness, excitement and curiosity. It may be a rocky road but there will be many opportunities to be taken from this, building relationships with countries such as USA, Canada and China, creating our own policies, reduced red tape and global trade deals.

Where ever your previous opinion lay in relation to the UK leaving or remaining in the EU, the future is now for the UK to work with, not against the result. Logic and sense will hopefully prevail and we should act positively in the situation now to ensure that we as a trading nation make the best of the situation.

direct mail rocket ROI

romax_logo_tag_blueRomax Marketing & Distribution, a Greenwich-London based company, provides a wide range of services in Direct Marketing for B2B and B2CDirect Mail, Data Management, Printing, Discount Postage and Membership Communication Services and Consultancy. Contact us: hello@romax.co.uk +44 (0) 20 8293 8550

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June 17, 2015

Marketing Agencies Direct Mail Partner

Marketing Agencies: Have you considered a Direct Mail Partner?

Marketing partnerships can be an incredibly valuable method for businesses to extend their reach to wider audiences, and benefit from leveraging more resources for bigger, better campaigns. For agencies in particular, partnering with the right company can be especially fruitful since it gives access to broader range of skills and capabilities in order to better fulfil your client’s requirements. Direct mail partners can be incredibly useful for agencies who want to have a host of mail marketing solutions on hand. It allows you to increase the service breadth by leveraging a range of print services to help clients reach a wide range of customers via direct mail.

On demand print to appeal to a wider audience

 

At Romax, we provide direct mail capabilities that could greatly benefit agencies both in the UK and around the world. Our on demand print services enable rapid production and delivery of promotional literature in small quantities. On demand print does exactly what it’s name suggests; prints can be ordered as and when they’re needed in order to reduce the need for long-term planning and make campaigns a reality incredibly quickly. For agencies who work with clients with fast-moving campaigns, the direct print services here at Romax can be a very valuable asset to fulfil every demand of the client. Furthermore, with these capabilities on hand an agency can attract a wider range of new clients and grow business faster with less risk and upfront investment.

Local expertise for international agencies

Romax Local UK Marketing

The UK has one of the largest economies in the world and is a fantastic market for international companies to export sales to. As a UK based company, we at Romax can help agencies to get valuable insights into this market and create successful campaigns for clients who want to expand their reach to the UK. Once again, this a valuable selling point which could put an agency above the rest due to its connections with UK based direct mail experts. If you’re a UK or international agency looking for marketing partnerships, consider our direct mail services at Romax. We offer flexibility in our services with on demand printing, and we can work closely with you to maximise the impact of every campaign you work on. A partnership with us could extend your reach to a wider audience and enable you to offer better expertise to your client base. For more details or advice on a partnership with Romax, please don’t hesitate to contact us today; we look forward to a long and successful partnership.

romax_logo_tag_blueRomax Marketing & Distribution, a Greenwich-London based company, provides a wide range of services in Direct Marketing for B2B and B2CDirect Mail, Data Management, Printing, Discount Postage and Membership Communication Services and Consultancy. Contact us: hello@romax.co.uk +44 (0) 20 8293 8550

Contact Us