January 12, 2021

What makes a sustainable and environmentally sound business?

ISO14001: Environmental Accreditation

Romax retains our ISO14001 accreditation after our recent external audit in January 2021. The assessor was “impressed with how we operate and how efficient the business was”. We had no non-conformances, and we were praised on our “proactive commitment to the process“.

This accreditation remains a key indicator to our clients of our commitment to a greener future, providing reassurance that you are working with a supplier of quality that provides a sustainable service.

Carbon Balanced Printer

When you choose to use Carbon Balanced Paper, printed by a Carbon Balanced Printer, such as Romax you can be confident in the knowledge that you are choosing one of the most sustainable print solutions available.

Romax are a certified carbon balanced printer registered with the World Land Trust. Through the scheme, Romax helps to buy and secure natural rain forests and woodland to prevent deforestation.

Two sides to sustainability:

There are always two sides in a discussion around what constitutes sustainability and environmental impact for as sustainable and environmentally sound business. These views must be considered along side the impact requirements needed from the communications that we send out on behalf of customers.

Digital data driven communication and printed data driven communication both have unique benefits, but should not be used independently. When used effectively in conjunction with one another, they provide much higher engagement.

We actively promote both electronic and web based communication in hand with appropriate use of printed communication sent in the post. To provide some balance to the discussion around the use of a renewable material that is recycled, please visit https://www.twosides.info/

June 4, 2020

Three Ways You Can Make Your Direct Mail Campaign More Sustainable

Today’s consumers make conscious choices about their purchases, especially when sustainability is concerned. Shoppers are inclined to support businesses that follow green practices and produce items with minimal carbon footprint. Eco-friendly businesses will capture the elusive green shoppers.

Additionally, sustainability is not just a matter of profit — it’s about doing your part in protecting the environment. They may seem insignificant, but all the little adjustments your company does will add up to a significant contribution to preserving and maximising our resources. In fact, there’s a huge room for improvement in your direct mail marketing procedures you can do to jumpstart your sustainability goals.

Clean Your Database

Clean data is important in saving your resources. In fact, it can dictate the success of your direct mail campaign.

At first, it may seem effective to simply send word to as many people as possible, to get as many responses as possible. However, sending direct mail to customers who neither need your products nor take any interest will waste your time, energy, and resources, which you could have directed to other customers who could’ve purchased.

This principle stands in sustainability. By cutting down your database, you reduce the physical volume of mail. This means fewer people will throw out your marketing materials, and less waste is headed for the landfills.

Design Smarter

How you design your mail pieces not only affects the response you may receive; but it also influences how you maximise your materials.

After all, it’s the message that matters. Work with your designers, and review areas that can be downsized. You can, for instance, experiment with a smaller typeface and shorter paragraphs. Perhaps there is a way to retain the message even if you cut corners with the text and the graphics. This can save page upon page of unnecessary and redundant information. Assess if you can also reduce the inserts to further curtail wastage.

You can also opt for recycled or recyclable materials for your direct mail marketing materials. Make sure to indicate that it’s recyclable. This way, you empower your recipients to dispose of your mail properly.

Choose Sustainable Partners

Green practices should not stop at your door—it’s important to partner with mailers that also uphold sustainability. Else, your efforts and mindful use of resources will go to waste.

Romax prides ourselves on our sustainability efforts. We’re ISO 14001 accredited, and that is just the tip of the iceberg. Our green policies cover everything that we do.

  • Energy Sources – Our team uses electricity from renewable sources whenever possible. Our facility also has a charge point for electric vehicles.
  • Reforestation Efforts – We purchase land in the UK to plant more trees.
  • Carbon-Balanced Printer – This refers not only to the materials we use, but also our manufacturing process. Our team will provide you with a Carbon-Balanced Publication logo that you can print on your work. This informs your customers that you have chosen a sustainable partner.

As part of our bid for sustainability, Romax helps our partners uphold green practices. If you’re interested in improving your direct mail marketing processes, get in touch with us today.