September 28, 2015

Rugby World Cup Teamwork Lessons

Rugby World Cup Teamwork Lessons

 

Rugby is widely accepted as one of the best sports to showcase teamwork.

Here is why:

Made up of two sub-teams who constantly interact but operate differently (8 forwards and 7 backs)

  • Each sub-team has to interact well to perform at the highest level
  • Each team member must have different skill sets for the team to succeed
  • Skills in each individual must be high
  • Strong leadership needs to exist in key areas in key areas on the pitch for optimal performance
  • Off-field support needs to be of the highest standard
  • Preparation is essential
  • Communication is key

Now when we look at these key areas you can understand how it can be translated into business.

Let’s look at some examples:

 

  • Prop Forward – Physical Attributes: Large heavy and bulky frame, broad shoulders, not too tall.
  • Personality Attributes: Dogged, determined, prefers background to the limelight, never say die attitude.
  • Stand Off/Fly Half – Physical Attributes: Athletic frame, quick feet and hands, flexibility
  • Personality Attributes: Sees big picture, vision, awareness, creative problem solver

These are taken from just two of the 8 primary positions on the field. The ‘forward’ and ‘back’ number breakdown also has 8 as a theme – 8 forwards and 7 backs. Excellent teamwork becomes more difficult once this ‘magic’ number is exceeded and we develop a ‘herd’ mentality where we lose interaction and debate and become followers.

As with any team, success or failure is made up of individuals that excel in their positions. Unless we have people who are ‘experts’ in their field, success is less likely. Of course, we can have a team who’s teamwork is exceptional, but the deficiencies in their basic skills won’t make up the difference.

 

Again, this is also true in the workplace. When a company recruits new staff, they will usually look for ‘relevant’ experience. This is to ensure a person doesn’t have to spend months learning what to do. Of course, there is always a learning curve when you join a new team or organisation, from differences in culture and vision to different tactics required. However, the basics are already in place.

Given that the Rugby World Cup 2015 is well underway we should take a step back and see how we can incorporate the team ethic displayed in rugby to our businesses.

 

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July 30, 2015

Rugby World Cup 2015 – Marketing to a Mass Market

Rugby World Cup 2015 – Marketing to a Mass Market

Rugby World Cup 2015

With the Rugby world cup just over 2 months away with England playing Fiji in the opening game at Twickenham on 18th September, you may be considering  a marketing campaign associated with the event or trying to reach more affluent followers of Rugby. If so time is running out to ensure that campaign, data and specification is booked ready to go out during the peak times surrounding the start of the tournament, around key England (or home nations) games or the world cup final or any after tournament glow. Should England progress through the tournament, which is likely (we hope) as host nation, then expect a fervour of good will to surround the tournament.

Aligning your brand and communications around this event can help keep your business front of mind. Alignment to sporting events is very relevant for some business sector such as sportswear, men’s wear and retailers however regardless of your business size or sector, a positive brand alignment can help, provided it is relevant of course.

Using direct mail  as part of a wider promotional campaign can help brands personalise experiences. For example, some of the leading retailers are producing print only vouchers that can be redeemed in store or online. This gives retailers a directly attributable way of measuring their return on investment from campaigns that use print as well as online marketing, an ever increasing trend particularly in the retail sector.

While social media and the web will be going ballistic with World Cup related messages, without a clear plan, your marketing messages are likely to be lost in the noise. Direct mail, particular as part of a cross media or OMNI channel communication plan, has plenty of unique benefits primarily by putting a message directly into the hands of consumers – something that a web only approach can’t compete with.

If you want to ensure that you make the most of your marketing around the Rugby world cup in England this year. You simply cannot afford to wait.

To browse the home nations Rugby sites as the excitement builds, click on the relevant flag below:

ST Georges flag Ireland Scotland wales

romax_logo_tag_blueRomax Marketing & Distribution, a Greenwich-London based company, provides a wide range of services in Direct Marketing for B2B and B2CDirect Mail, Data Management, Printing, Discount Postage and Membership Communication Services and Consultancy. Contact us: hello@romax.co.uk +44 (0) 20 8293 8550

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