January 14, 2016

Are You Postage Discount Fit?

Are you gaining the correct postage discount for your bulk mailings? Are you Postage Fit?

Romax are pleased to announce Royal Mail’s forthcoming trial of ‘Advertising Mail Catalogue’, a new service option geared to customers who sell their products and services from a catalogue or a brochure and wish to ‘send more for less’.

The trial will take place from January 2016 to March 2017.

Postal Savings

The new pricing structure will be in five 10g increments between 100g – 150g for both letters and large letters. During the trial Royal Mail will assess whether this works for customers and encourages their commitment to larger printed catalogues.

If the trial is successful Royal Mail, will continue to offer the option after March 2017.

Content Criteria
To qualify for the catalogue option, your brochure must meet the following criteria:
  •  The mailing primarily comprises a list of goods and/or services, together with a description, image and price.
  •  The goods and/or services are sold directly from the page at the prices listed; and
  •  The editorial and content of the mailing is minimal.

Postal Savings

Is the annual postage increase
weighing heavy
on your mind?

Every year postal prices in the UK rise. The standard time for this is December and April. Typically, Royal Mail, who manage the wholesale or Down Stream Access (DSA) – ‘Final Mile’ delivery network, increase the cost to direct customers and DSA suppliers (those that access the network ‘down stream).

It is good business practice therefore to complete a regular review of your postal prices. Ideally annually to ensure that your postage discount levels are maximised.

There are numerous distributors that offer many levels of service across format and location.

This is an arduous task and requires a depth of knowledge of marketing, print, postal formats, mail service and distributors. 

 Why not ask Romax to look at
postage savings for you?


Our promise:

“to scour the market and negotiate competitive postage costs
and to offer expert advice.”

Robin Sumner, Managing Director

romax_logo_tag_blueRomax Marketing & Distribution, a Greenwich-London based company, provides a wide range of services in Direct Marketing for B2B and B2CDirect Mail, Data Management, Printing, Discount Postage and Membership Communication Services and Consultancy. Contact us: hello@romax.co.uk +44 (0) 20 8293 8550

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July 21, 2015

Royal Mail Printed Stamp Trial

Royal Mail Printed Stamp Trial gives our clients a great Marketing Opportunity to improve Response

In partnership with Royal Mail Wholesale and our Downstream Access partners, Romax are inviting our customers to take part in the trial of a new digital stamp indicia. (Stamp).

On-going testing is an important route to improving mail response and effectiveness.  With this in mind, Royal Mail Wholesale is providing the opportunity for customers to use the digital stamp option to measure the effect on recipient behaviour and campaign return on investment with no additional costs for postage relating to either affixing a physical stamp or cancelling the stamp. Effectively the same postage costs as the current Mailmark offering for advertising mail.

You will have the choice of using one of two digital or pre-printed stamps as shown below.

Digital Indicia Trial 2015

All mailings must be handed over for delivery between September 1st and November 30th, 2015.

Royal Mail and Romax are hoping that customers will share their campaign results in order to feedback and assess the success of the trial with a view to permanently introducing the printed stamp indicia option in the future.

Assistance and contacts

If you would like to take part in the trial please contact your account manager at Romax – Direct Mail Supplier, email hello@romax.co.uk or call us to discuss on +44 (0) 20 8293 8550

Some of the companies who work with Romax Marketing

somelogos

clients_romax

March 25, 2015

Royal Mail wholesale announce their first promotion

Royal Mail Wholesale announce their first promotion. Their Customer Growth Incentive Promotion is a great opportunity designed to help you to grow your business.

This promotion is for you to use mail to test new markets and marketing approaches or to supplement your multi-media campaign.

By sending incremental volumes that qualify for the Promotion, you will have the opportunity to earn a 2.5p postage credit for each qualifying incremental mail item that you sent during the promotion period and that Royal Mail has verified.

The campaign runs from 26th May to 31st July 2015 and is available for new incremental letter volumes between 20,000 and 1 million items in one campaign.

For further information about how to apply and the terms and conditions, please visit the Royal Mail Wholesale website at www.royalmailwholesale.com/customergrowthincentive Don’t forget, this promotion is limited and managed on a first come, first served basis, so act now to give your advertising campaign a helping hand from Royal Mail Wholesale.

 Marketing & Distribution, a Greenwich-London based company, provides a wide range of services in Direct Marketing for B2B and B2CDirect Mail, Data Management, Printing, Discount Postage and Membership Communication Services and Consultancy. Contact us: hello@romax.co.uk, +44 (0) 20 8293 8550.