May 22, 2020

Make a confident return to direct mail

In order to help companies to return to using direct mail as a marketing channel, Royal Mail has launched their Open For Business initiative to support businesses during these unprecedented times, and we can help your company to benefit from it.

Although you may not be considering marketing at the moment, 92% of consumers think that advertising should continue, but brands should be focusing on three key things: what they’re doing to help during the pandemic, how they are changing due to the current situation, and ensuring that they’re not carrying out exploitative actions.

Why is direct mail a good marketing channel?

Direct mail is a very powerful marketing tool, as 33% of people will carry out a commercial action after receiving messaging from a company via the post. This could include making a purchase, planning to buy something, or going online for more information. In addition to this, you can be confident that your mailing will be seen by those you send it to as direct mail receives exceptionally high engagement rates, and this is true across all sectors.

Perhaps now more than ever, providing your customers with critical information is key, as it’s important that you let them know how your company has changed and the ways in which you’re supporting the local community. You can even reward loyal customers with coupons that can be used either now or when things return to normal, which will send them the message that they’re still very important to you.

How can the direct mail initiative help my business?

The new ‘Open For Business’ initiative enables companies to send out mailings and receive a discount via postage credits. These credits can be redeemed against any future mailings in the following 12 months, saving your business money. The initiative has been put into place in order to help companies during these difficult times, and to assist them in effectively reaching their customers. As with all of our services, we can ensure that your business uses this initiative in the most efficient and effective way.

Which mailings are supported by the initiative?

There are a number of mailings that can be accepted under the Open For Business initiative, and we can help you to determine the messaging that’s right for you. Possible options include retailers who want to promote online sales as their stores have had to close, charities looking to raise funds, magazine publishers promoting subscription services, mailings supporting health and wellbeing, and mailings from the ‘away from home’, travel, and leisure sectors looking to increase sales. Mailings can also be sent by companies in any sector if they are replacing a channel that can no longer be used due to closures, or if they promote a ‘we’ll be back soon’ type of message.

How can I access this initiative?

If you’re looking for a way to successfully return to using direct mail, this initiative offers the perfect way to do this. Simply contact us to discuss your mailing plans, and we can get you set up and ready to receive those all important mailing credits. Plus, we’ll ensure that this fits in seamlessly with your ongoing customer communications.

May 20, 2020

ROYAL MAIL Covid-19 Incentives

Royal Mail offer an Open for Business Incentive to stimulate the market for Covid-19 effected businesses.

Royal Mail are offering a Covid-19 Open for Business Incentive, they have seen positive enquiries for mail that will receive substantial reductions on normal price structures and are increasing the overall volume cap of the incentive from 20 million items to 120 million items. The incentive is running until 31 December 2020, and is designed to assist businesses with directly engaging with customers and prospects, and provide a much needed boost to their trading and advertising activity. 

There are some qualifying criteria and Romax can discuss and explain these for you, manage the application and appropriate credits as applicable. Contact us now to submit your application and secure volume as limits apply.

August 28, 2019

Black Friday and Christmas incentives by Royal mail

On 1 September 2019 Royal mail are launching an exciting new Black Friday and Christmas Incentive, giving you an opportunity to effectively sell more to your target audience by sending incremental Advertising Mail, Responsible Mail and Partially Addressed Mail volume during these two important shopping periods – all for as little as 12 pence per item. The increasingly popular Black Friday period is now one of the most opportune times for retailers and e-tailers to raise awareness and boost sales, and the following pre-Christmas period can then be used to drive repeat footfall or website traffic.

How does it work?

If you are running a campaign for Black Friday, let us know before 15 November, if you are planning your campaign for Christmas contact us before 13 December to qualify for the Royal Mail incentive. Once we get an approval from Royal Mail postage credits will be awarded for incremental mailings. The volume should be between 50,000 and 1 million items, and Royal Mail confirms as eligible for the incentive.

When does the incentive launch?

The posting window for the Black Friday incentive is 11 November 2019 until 30 November 2019, and for the Christmas incentive, Royal Mail are accepting postings between 11 November 2019 and 27 December 2019.

Contact us today for more information at hello@romax.co.uk or 020 8293 8550.

We will help you use your data more intelligently to produce more effective, joined-up customer communications. We are good at making difficult things feel simple and intuitive. We are excited to solve problems and always look for better ways to do things, actively striving to deliver excellence. We are here to help you think smarter to build more meaningful relationships.

September 18, 2018

Correlation Between Age and Direct Mail Interaction

In the age of digital marketing, there are some questions about how digital natives respond to direct mail, how a consumer’s experience of mail affects the way they respond. And which groups are more likely to respond by mail or telephone, among others. The study “The Life Stages of Mail” by Royal Mail MarketReach responds to these questions and now we will reveal it to you.

 

The study separates the participants by age and also by their life stage:

  • Fledgelings – adults living in their Parents’ home,
  • Sharers – adults living in shared accommodation with other adults,
  • Couples – with no children,
  • Young families – one or more children,
  • Older families – living with at least one child at secondary school,
  • Empty Nesters – no longer living with children,
  • Older retirees – singles or couples with pensions or investment as an income.

 

Mail Engagement Across Age and Life Stage

The study shows that there are similarities between all age groups in terms of how direct mail is perceived.

The research on a mail quality shows that improvement could be done towards targeting of the younger generation. Young adults perceive mail as information that is harder to get and mail doesn’t grab their attention as good as other age groups.

 

In the Royal Mail ReachMarket study “The Private Life of Mail”, it was asked to agree or disagree with the statement “I prefer to read on paper than on screen”. No clear trends were indicated.

The neuroscience research proved that there was no indication that age significantly affected the importance of tactility in encoding or responding to printed material. Moreover, young people were more likely to register a higher level of emotional intensity to mail.

The most notable finding was that younger respondents tended to be more likely to indicate emotional responses to the mail they valued.

How mail impact on response rates

Also, this is probably the most frequent question that we’ve been asked. The study shows that the response channel used by any individual would be based on the technology that each age group was most familiar with. Thus, the oldest people would prefer communication being received by post than the other groups; the older middle-aged would be more likely to prefer the phone conversation; the younger middle-aged would prefer to receive message via PCs or laptops, and the youngest adults would – stand out as the group who were most likely to use mobile devices. Great news that the 15-24 age group enjoys receiving a message by post more, than the 25-34 age group. Such figures prove the revival of direct mail.

The study divided the method of response to mail in the following way:

Royal Mail MarketReach also shows how often different age groups buys or orders something from direct mail campaign over a year.

The category with higher response rate was unsurprisingly the use of mail as a Voucher (49%), following by the Kept For Reference (36.7%) and Bought or Ordered (26.7%) in third place. Moreover, young families have higher response rates in all the categories.

 

 

Direct mail becomes popular more than ever. Especially use of mail noticeably higher with younger age group than with millennials. In our next article we will further explore Royal Mail MarketReach and analyse the mail consumption through different life stages.

But before than plan your direct marketing campaign with us. Contact us to get a free quote today!


 

Source, the life stages of Mail.  Royal Mail MarketReach, June 2018.


Romax Marketing & Distribution has more than 20 years of experience managing membership and client printing and communication services for organisations such as Southbank CentreDKMSand PlusNetContact us for a bespoke Membership Marketing Solution: hello@romax.co.uk, +44 (0) 20 8293 8550

 

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August 1, 2017

Mailmark Replaces CBC Mail Services – from 1st January 2018

Mailmark Postal Services the Only Option from January 2018

As your trusted Mailing House partner we would like to notify you of Royal Mail’ s confirmed withdrawal from access 70 CBC with effect from 1st January 2018.

Their intention to withdraw from this services was first announced in 2015 to allow additional time for companies to deploy the Mailmark barcode software. Romax was one of the first mailing houses authorised to produce Mailmark fully supported by DST (Down Stream Access) Suppliers.

After 31 December 2017 Romax will only provide Mailmark Services this is the cheapest form of postal service available and replaces the old CBC services. Should clients wish to continue with CBC then the following costs would apply to these services:

  • items declared as Access 70 CBC, we will charge for them at Access 70 prices
  • items declared as Access OCR and they contain a CBC barcode, your items must adhere to the OCR clear zones.

If you have any questions on how this announcement may affect you, please contact us for guidance.

 

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Romax_tagRomax Marketing & Distribution provides a wide range of services in Direct Marketing for B2B and B2C, including Direct Mail, Data Management, Printing, Discount Postage, Membership Communication Services, and Consultancy. 

Contact us, either by phone +44 (0) 20 8293 8550, email hello@romax.co.uk, or filling the form:

May 27, 2016

Postal Industry News – and it’s all Good

“Consumers should have the utmost confidence in using postal services. We want to ensure that letters which haven’t been tracked but may still contain important contents, arrive safely,” Jonathan Oxley, Ofcom Competition Director.

The latest postal industry news from Ofcom, about the Universal Service (Royal Mail’s obligation through law to deliver mail to every address in the UK for the same cost and service) and security in untracked mail is a sign of increased optimism and demonstrates a postal industry that, although not yet as efficient as it could be has made great progress.

Ofcom, the communications regulator that oversees the postal industry and issues licences to carriers allowing them to operate in the market has released various reports over the past week.

 

KEY FINDINGS:

  • The universal postal service is financially sustainable, current rules and safeguards for postal users are generally working well.
  • Royal Mail’s current return on sales is at the lower end of the 5-10% range which Ofcom considers to be compatible with a sustainable universal service. In recent years, the company had fallen below this range.
  • Royal Mail has made notable modernisation improvements, but it could still do more to improve efficiency, in the interests of postal users.
  • Consumer satisfaction with postal services, and value for money are high.
  • Ofcom is not proposing to impose new price controls on Royal Mail’s wholesale or retail products.

Postal Industry News Full Report is available.

Romax Welcomes the Proposal to Protect Untracked Letters

All postal operators who deliver ‘untracked’ letters – such as medical letters, bank statements and birthday cards – must minimise the risk of loss, theft, or damage, under plans in today’s consultation.

Untracked letters are very important to protect, and valuable to the recipient – even though they rarely contain items with a high face value, which are more often sent using a tracking service.

Examples of untracked letters range from credit card bills, utility bills, hospital appointments, or exam results. Although lost mail is proportionally very low, untracked letters are more likely to go missing, during delivery. Any focus to improve untracked delivery to as close to 100% as possible would be a great thing for the industry.

Ofcom already sets rules for looking after mail – including how postal companies must recruit and train staff, ensure the security of mail and report serious incidents to the regulator.

These proposals would require postal operators to focus on ensuring letters arrive safely. Ofcom intends to introduce new rules to clarify how postal operators must look after these items – shifting the focus of regulation away from logistical and procedural requirements, towards assessing postal operators’ actual performance. Those who fail to meet the new rules would face fines.

So, in summary, this is great postal industry news for all of our communications, marketing and membership clients. The requirement for all mail carriers to deliver the highest level of delivery aims, to track, using the technology that is now available, all mail, will provide closer scrutiny. Such transparency will increase the value of postal communications and bolster the measurable return to direct mail for marketing professionals across all sectors.

 

romax_logo_tag_blueRomax Marketing & Distribution, a Greenwich-London based company, provides a wide range of services in Direct Marketing for B2B and B2CDirect Mail, Data Management, Printing, Discount Postage and Membership Communication Services and Consultancy. Contact us: hello@romax.co.uk +44 (0) 20 8293 8550

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August 3, 2015

Report summarises the unique benefit to advertisers of print advertising.

Two sides report summarises the unique benefit to advertisers of print advertising.

While on-screen reading occupies an increasing amount of consumer time, people’s preferences are still for a paper reading which they believe to be a ‘safe’ medium which is more informative, less distracting and less harmful to their eyes.”

With more and more time shifted to the web it is natural that advertising budgets will follow. However, what this report illustrates is the more engaging characteristics of reading physical material – especially where the subject matter is a long article, brochure or specific technical details that require detailed concentration.

These observations plus the deeply competitive nature of online and high capital costs of TV advertising have seen a trend back towards traditional paper advertising as a differentiator. On the back of this trend, Royal Mail have reported increasing amount of business for paper campaigns across multiple campaign types from brochures, mini-catalogues, flyers and discount coupons to support wider cross-channel campaigns.

Understanding your consumers, their purchasing behaviour and purchase journey across multiple channels help you as an advertiser to better understand when you can deploy print targeting to help drive conversions. For example, some of the car manufacturers in the UK are using a combination of marketing automation systems, big data and print to target consumers and book test drives. For example, by monitoring online behaviour, interactions and downloads, consumers further in the sales pipeline will often trigger an event to send print literature, which is more detailed and engaging with specific vehicle details, imagery and other aspirational messaging which is better consumed in print or in consumers hands.

The Two side’s survey illustrates that for all age groups the preference is for paper for understanding, retaining and using information. Advertisers may be particularly interested in the following highlights from the Two side’s survey.

  • 54% pay more attention to advertising when reading magazines in print compared to 19% who pay more attention to advertising when reading magazines online
  • 52% pay more attention to advertising when reading newspapers in print compared to 21% who pay more attention to advertising when reading newspapers online
  • 67% of 18 – 25’s and 65% of 25 -34’s pay more attention to adverts when reading magazines in print, higher than other age groups.
  • 50% of 25 – 34’s and 43% of 35 – 44’s pay more attention to advertising using mail or door drop

romax_logo_tag_blueRomax Marketing & Distribution, a Greenwich-London based company, provides a wide range of services in Direct Marketing for B2B and B2CDirect Mail, Data Management, Printing, Discount Postage and Membership Communication Services and Consultancy. Contact us: hello@romax.co.uk +44 (0) 20 8293 8550

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July 21, 2015

Royal Mail Printed Stamp Trial

Royal Mail Printed Stamp Trial gives our clients a great Marketing Opportunity to improve Response

In partnership with Royal Mail Wholesale and our Downstream Access partners, Romax are inviting our customers to take part in the trial of a new digital stamp indicia. (Stamp).

On-going testing is an important route to improving mail response and effectiveness.  With this in mind, Royal Mail Wholesale is providing the opportunity for customers to use the digital stamp option to measure the effect on recipient behaviour and campaign return on investment with no additional costs for postage relating to either affixing a physical stamp or cancelling the stamp. Effectively the same postage costs as the current Mailmark offering for advertising mail.

You will have the choice of using one of two digital or pre-printed stamps as shown below.

Digital Indicia Trial 2015

All mailings must be handed over for delivery between September 1st and November 30th, 2015.

Royal Mail and Romax are hoping that customers will share their campaign results in order to feedback and assess the success of the trial with a view to permanently introducing the printed stamp indicia option in the future.

Assistance and contacts

If you would like to take part in the trial please contact your account manager at Romax – Direct Mail Supplier, email hello@romax.co.uk or call us to discuss on +44 (0) 20 8293 8550

Some of the companies who work with Romax Marketing

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May 20, 2015

ROYAL MAIL DELIVERS QUALITY OF SERVICE TARGETS

ROYAL MAIL DELIVERS QUALITY OF SERVICE TARGETS

Royal Mail has met its regulatory First Class mail target for the financial year 2014-15 delivering 93.0 percent the next working day.

It exceeded its Second Class mail target of 98.5 percent for the same period, delivering 98.9 percent within three working days.

The UK has one of the highest Quality of Service specifications of any major European country.

Royal Mail is the only UK mail delivery company required to publish quality of service performance against delivery targets every quarter. Royal Mail’s latest Quality of Service report reveals it met its regulatory First Class mail target with 93.0 percent delivered the next working day for the financial year 2014-2015.

When adjusted for exceptional events outside their control, including adverse weather and sporting events, Royal Mail achieved 93.2 percent for First Class mail. Over the same period, the carrier also exceeded its Second Class mail target of 98.5 percent, delivering 98.9 percent within three working days. Royal Mail is the only UK mail delivery company required to publish Quality of Service performance against delivery targets every quarter and has the highest Quality of Service specification of any major European country.

At an individual postcode level, 109 of 118 postcodes met or exceeded their targets over the year. On an adjusted basis, 113 met or exceeded their targets. During the fourth quarter of the year, Royal Mail delivered 99.0 percent of Second Class mail on time and 92.9 percent of First Class mail (93.3 percent on an adjusted basis).

Royal Mail’s Quality of Service is measured by TNS Global, an independent market research company. The latest independent report on performance was published today on Royal Mail’s website here.

romax_logo_tag_blueRomax Marketing & Distribution, a Greenwich-London based company, provides a wide range of services in Direct Marketing for B2B and B2CDirect Mail, Data Management, Printing, Discount Postage and Membership Communication Services and Consultancy. Contact us: hello@romax.co.uk +44 (0) 20 8293 8550

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May 11, 2015

Is this the final Whistl for End to End?

Whistl, the postal operator (previously known as TNT) has suspended its End to End mail collection and delivery service after funding was withdrawn by Lloyds Banking Group.

were the main competitor to Royal Mail for the complete collection and delivery service, but were accused by Royal Mail of ‘cherry picking’ city centre, highly populated areas where postal distribution was economically viable. Royal Mail are still legally obliged to provide the universal service where the cost of delivery is the same whether you deliver locally or to the Shetland Isles.

The announcement by Whistl, places in jeopardy up to 2000 jobs for delivery agents that worked for the delivery service under the ‘LocalSort’ brand. During this period, all mail will be sent through the Down Stream Access (DSA) route, where mail is collected by the carrier, sorted and injected into Royal Mail for final mile delivery.

 

Delivery of mail is a competitive market and Romax are experts in the market which remains highly competitive. The often misconception surrounding mail is the physical cost to send mail as an advertising medium, with mail costing as little as 19p per item for qualifying advertising mail, making the ROI on a direct mail campaign much higher than other media.

romax_logo_tag_blueRomax Marketing & Distribution, a Greenwich-London based company, provides a wide range of services in Direct Marketing for B2B and B2CDirect Mail, Data Management, Printing, Discount Postage and Membership Communication Services and Consultancy. Contact us: hello@romax.co.uk +44 (0) 20 8293 8550

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March 25, 2015

Royal Mail wholesale announce their first promotion

Royal Mail Wholesale announce their first promotion. Their Customer Growth Incentive Promotion is a great opportunity designed to help you to grow your business.

This promotion is for you to use mail to test new markets and marketing approaches or to supplement your multi-media campaign.

By sending incremental volumes that qualify for the Promotion, you will have the opportunity to earn a 2.5p postage credit for each qualifying incremental mail item that you sent during the promotion period and that Royal Mail has verified.

The campaign runs from 26th May to 31st July 2015 and is available for new incremental letter volumes between 20,000 and 1 million items in one campaign.

For further information about how to apply and the terms and conditions, please visit the Royal Mail Wholesale website at www.royalmailwholesale.com/customergrowthincentive Don’t forget, this promotion is limited and managed on a first come, first served basis, so act now to give your advertising campaign a helping hand from Royal Mail Wholesale.

 Marketing & Distribution, a Greenwich-London based company, provides a wide range of services in Direct Marketing for B2B and B2CDirect Mail, Data Management, Printing, Discount Postage and Membership Communication Services and Consultancy. Contact us: hello@romax.co.uk, +44 (0) 20 8293 8550.

February 26, 2015

ROYAL MAIL QUALITY OF SERVICE

ROYAL MAIL QUALITY OF SERVICE

 

Royal Mail

 The vast majority of the mail that is despatched from Romax as part of our clients’ marketing campaigns, are handled by Royal Mail in the ‘Final Mile’ or complete logistics from end to end. Royal Mail should be congratulated on their service standards which are independently monitored.

  • Royal Mail’s latest Quality of Service report reveals that the company beat its Second Class target for the first three quarters, delivering 98.9 per cent within three working days against a target of 98.5 per cent.
  • For the same period, Royal Mail delivered 92.9 per cent of First Class mail the next working day. Adjusted for exceptional events outside Royal Mail’s control, the company achieved the 93.0 per cent First Class mail target.
  • Royal Mail has the highest universal service specification of any major European country.

Royal Mail’s latest Quality of Service report reveals that for the first three quarters, Second Class mail beat its quality target with 98.9 per cent of mail delivered within three working days, against a target of 98.5 per cent.

Over the same period, Royal Mail delivered 92.9 per cent of First Class mail the next working day against a target of 93.0 per cent. Adjusted for exceptional events outside Royal Mail’s control, the company achieved the 93.0 per cent target. The company may ask Ofcom to take this into consideration when it reviews Royal Mail’s year-end report.

The latest quarterly report for 2014-15 covers the period from 29 September 2014 to 30 November 2014. For that period, Second Class mail beat its target with 98.7 per cent. First Class mail was behind target at 91.8 per cent.

 

Postal Discounts

 Royal Mail is the only UK mail delivery company required to publish Quality of Service performance against delivery targets every quarter and has the highest universal service specification of any major European country.

Royal Mail’s Quality of Service is measured by TNS Global, an independent research company.

107 of 118 individual postcode areas met or exceeded their Quality of Service targets over the eight months up to 30 November 2014.

The latest independent report on performance was published today on Royal Mail’s website at

Sue Whalley, Chief Operations Officer, Royal Mail said: “Our postmen and women work exceptionally hard to deliver to these demanding targets, which are some of the highest in Europe. We are more focused than ever on continuously improving and maintaining high standards of service.”

Notes The latest quarterly report for 2014-15 covers the period from 29 September 2014 to 30 November 2014 inclusive for all services.

Royal Mail’s Quality of Service is measured independently by TNS, a company with a long track record in this field.  The methodology used and the results obtained are verified independently of Royal Mail and TNS.  Royal Mail knows of no other measurement of its quality of service that gives results with the geographical coverage and degree of reliability and accuracy in the figures obtained by TNS.  In the third quarter of 2014-2015, TNS measured quality of service by sending more than 128,000 sample letters and parcels to more than 7,300 addresses.

Three of the UK’s 121 postcode areas are exempt from the Ofcom targets due to their remoteness – HS (Hebrides), KW (Kirkwall) and ZE (Lerwick).

Royal Mail has the highest universal service specification of any major European country, compared to Germany, France, Spain and Italy.

For more information on how Data Driven Mail Marketing can transform your marketing campaigns contact Romax, Tel: 020 8293 8550 or email hello@romax.co.uk

September 9, 2014

Royal Mail Exceed Delivery Targets

Royal Mail

ROYAL MAIL BEATS FIRST AND SECOND CLASS QUALITY OF SERVICE TARGETS

Romax use a combination of Royal Mail and other UK and overseas operators to deliver our clients mail based on optimum cost and format criteria. For a detailed analysis of your post and where savings can be made – contact hello@romax.co.uk or visit romax.co.uk

  • Royal Mail beat its 93.0 per cent First Class mail target for the first quarter of the financial year 2014-15 – 93.3 per cent of this mail was delivered next working day.
  • They also exceeded their Second Class mail target of 98.5 per cent, delivering 99.0 per cent of this mail within three working days. The distributor has one of the highest service specifications of any major European country.
  • Last year, the business exceeded its targets for both First and Second Class mail, achieving 93.2 per cent and 98.9 per cent respectively.
  • Royal Mail is the only UK mail delivery company required to publish quality of service performance against delivery targets every quarter.
  • The results are published today in the latest Royal Mail Quality of Service report, covering the 31 March 2014 to 29 June 2014.

 

Royal Mail beat its 93.0 per cent First Class mail target with 93.3 per cent of this mail delivered next working day. It also exceeded its Second Class mail target of 98.5 per cent, delivering 99.0 per cent of this mail within three working days. Royal Mail has one of the highest service specifications of any major European country1.

Royal Mail is the only UK mail delivery company required to publish quality of service performance against delivery targets every quarter.

Last year, Royal Mail exceeded its targets for both First and Second Class mail, achieving 93.2 per cent and 98.9 per cent respectively.

The independently verified results are published today in the latest Royal Mail Quality of Service report, covering the first quarter of the year.

Sue Whalley, Chief Operations Officer commented: “Our people have continued to deliver across the UK to a very high standard, against one of the highest service specifications of any major European country. We remain the only delivery company to publish our quality of service and we are proud to do so.“

Call Romax on 020 8293 8550

 


Germany, France, Spain and Italy