April 11, 2016

E-Publishing through Publicus

email pages

 

How to become publishing’s Top Dog

Time to stand out from the pack Keeping your consumers up to date using the most appropriate medium, whilst providing individual preference is challenging.

If you are not providing an additional smart medium alongside your proven marketing channels for your clients, then your competitors will be.

For a low-cost, high-value platform to meet all of your online publishing needs, Romax have developed Publicus e-publishing. This service will allow your clients to remain updated via their portable devices, and allow a further marketing channel for you. A marketing channel that links to your online presence directly as a result of your printed communications.

e-publishing

By 2020, 80 per cent will use e-publishing

Today 60 per cent of internet traffic is being accessed on mobile devices, and this number is projected to reach over 80 per cent by 2020. More and more consumers are using portable devices phones in particular to review their leisure activities and purchasing. Images need to be sharp, interactive – with loads of rich media content, video, music and links. These can now be driven from your print ready pdf files.

 

Mobile Publishing

  • Low-Cost Entry point to get your communications On-line and On-App
  • No additional design costs (converts print ready pdf to HTML5)
  • Minimal setup costs
  • Hassle free – Romax do everything for you
  • Rich media content can be added to publication – Video/Audio/Weblink
  • Consumer Choice – how and where they view your content
  • Cross Platform and Cross device Web/Mobile/Tablet access for clients
  • No Contract

 

romax_logo_tag_blueRomax Marketing & Distribution, a Greenwich-London based company, provides a wide range of services in Direct Marketing for B2B and B2CDirect Mail, Data Management, Printing, Discount Postage and Membership Communication Services and Consultancy. Contact us: hello@romax.co.uk +44 (0) 20 8293 8550

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June 15, 2015

Two Sides launches European fact sheets

Two Sides launches European fact sheets to combat environmental misconceptions of print and paper

 

Print and paper is a highly sustainable form of communication in today’s digital society. Despite this, there are still misconceptions that it is wasteful, detrimental to the environment and responsible for deforestation. More worrying is the misunderstanding that digital communication is more environmentally friendly, which is not always the case.

To address these misconceptions, and to better inform and educate consumers, businesses and the public at large, ‘Two Sides’, a global initiative to promote the sustainability and attractiveness of print and paper, has published a series of 11 fact sheets to address a wide array of environmental and social issues. The comprehensive fact sheets cover the most common areas of misunderstanding, ranging from the real environmental impact of electronic communication, to the sustainability of paper-based printed products, as well as tackling the important role that print and paper plays in literacy and learning.

“In recent years the paper and print industries have taken significant steps in managing their environmental impacts”, explains Martyn Eustace, Managing Director of Two Sides. “Over the last 20 years forests in Europe have grown by 42 million acres – an area twice the size of Portugal – and the European paper recycling rate is at an all-time-high of 72%. Our role is to educate consumers and businesses that print and paper is a remarkable and sustainable means of communication. It is also important not to forget that alternative digital communications have environmental impacts too.”

A full list of the fact sheets are detailed below;

  • Electronic communication
  • “Go Green-Go Paperless” messages are misleading
  • Harvesting trees through sustainable forestry
  • Paper is one of the few truly sustainable products
  • Paper is one of the most recycled products
  • Paper production supports sustainable forest management
  • Paper’s carbon footprint is not as high as you think
  • Print and paper play a key role in learning and literacy
  • The paper industry uses a lot of renewable energy
  • Why challenge anti-paper environmental marketing claims?
  • Wood-based paper and non-wood based paper

The full series of fact sheets are available to download free of charge at twosides.info/Fact-Sheets 

romax_logo_tag_blueRomax Marketing & Distribution, a Greenwich-London based company, provides a wide range of services in Direct Marketing for B2B and B2CDirect Mail, Data Management, Printing, Discount Postage and Membership Communication Services and Consultancy. Contact us: hello@romax.co.uk +44 (0) 20 8293 8550

Contact Us