October 30, 2018

Top 5 best print ads case studies

1. Take a ‘text drive’

Before launching a new car, Kia created a fantastic interactive promo pack with a range of engaging print effects. It was sent to 100 automotive journalists to grab their attention to the new Stinger model. Kia’s goal was to make this model feel very special, and they succeed.

The pack featured eight chapters to match the car eight-speed automatic transmission. The first page gives readers a special sticker that when peeled back revealed the image of the car. It invites readers to ‘spin doughnuts’ with their finger and after tracing a circle on the page then folds out to reveal tyre marks in a microfiber cloth underneath. And then the page smells of burnt rubber – the “scent of passion” makers say. More about KIA’s innovative advertising.

Text Drive KIA

2. Check your head

Shampoo brand Head & Shoulders created a recent interactive ad in the magazine. They invited the readers to test their head for dandruff, by merely scratching their head over the page. Since one of the sides of the ad is entirely black, it will highlight for those with the dry scalp any flecks of dandruff that falls from their head. Such action will push readers to consider using the anti-dandruff shampoo. Ingeniously simple, it proves that print’s low-tech approach can often be the most effective. 

3. The washable book

Infectious diseases transmitted via hand are still significant issues in developing countries. More than 6,000 children lose their lives every day over this problem. Japanese company ANGFA created an interactive print ad where kids would need to use the block of soap, this way they decided to educate young people to use it. The company created a technology where colourful print would appear after it is washed with the soap. As a result, Washable Book was created. This campaign was very successful and boosted soap sales for the company by 1,730%.

4. The ad that sends you to sleep

When it comes to innovations in print IKEA is not a stranger. Their goal was to promote the range of beds, and they came up with the idea of creating a print ad that puts readers to sleep. They used several techniques in their ad that helped to nod off. Firstly it’s printed with lavender ink, a scent known to make people feel relaxed and improve sleep quality. Then, by plugging the ad into the USB charger it becomes a white noise speaker, helping to keep the noise down and aiding sleep. Even the visual of the ad was created to relax the reader by drawing them into a circular pattern. More information about IKEA’s campaign. 

5. The print that saves lives

Proving that door drop mail is as effective as any other form of marketing when it comes to public service. Grey Group Poland took a simple piece of paper and turned it into a print ad that reached over 40 million people, potentially saving thousands of lives. Such ad was created to prevent deaths from carbon monoxide poisoning, and it instructed the recipient to hold the page of ad up to the home intake vent. If it stuck to the vent, then the house had a good air circulation. But if it didn’t, it indicated that the vent might be clogged, posing a significant threat of carbon monoxide poisoning. The campaign was so successful that there are plans to roll out to other countries. More information about Grey Group Poland campaign.

If you have in mind another great idea that can help you to increase your sales or, like in these examples, save lives we are always here to help you. Please contact us by e-mail at hello@romax.co.uk or give us a call 020 8293 8550 and we will create it together.

January 20, 2016

Finishing – Don’t fall at the final hurdle!

Finishing – Don’t fall at the final hurdle!

 

Being in the print industry, I genuinely love print; the feel, the look (not so much the smell) and the enthusiasm I feel when seeing the final product. So much energy and time is spent by marketing professionals, designers and the printers themselves to produce the finest printed product, it is a real shame when having done so much that a piece of print is although good quality, does not give of added WOW!

This bug bear of mine, is seeing a beautifully printed item that is let down by the poor quality of the finish.

In my opinion, the finishing of the product is just as or more important than the printing.

What options are there for finishing?

There are so many techniques to enhance your print. They will all  make a positive impact and leave the recipient recognising the quality that relates to your brand.

I have listed a few below:

 

  • Innovative folding types, Cross fold, concertina fold, roll fold, not just a standard fold.
  • Glue dots or glue seals to seal down a one piece mailer.
  • Matt lamination, gloss lamination, UV varnish, embossing, foiling.
  • Die cutting, this is the ‘shape punching’ to trim out unique shapes.
  • Perfect binding (square Edge) stitching ( centre stapling), wiro-banding.

When creating a concept of a printed piece, the final look, feel and finish should be vital.

Investment in technology now means more options are readily available at competitive costs. Many finishing techniques can now be managed in-house with quicker turnarounds than in past.

Branding is key to any organisation, without it you lose your identity and simply disappear into the back ground.

So please, next time you are discussing / designing your next piece of print, research all print finishing techniques available and add a little glitz!

 

romax_logo_tag_blueRomax Marketing & Distribution, a Greenwich-London based company, provides a wide range of services in Direct Marketing for B2B and B2CDirect Mail, Data Management, Printing, Discount Postage and Membership Communication Services and Consultancy. Contact us: hello@romax.co.uk +44 (0) 20 8293 8550

Contact Us

January 16, 2015

Business Apps for Designers, Print Buyers and Marketing Professionals

Business Apps for Designers, Print Buyers and Marketing Professionals

Whether you work in the print industry, you work in marketing or buy print for a living, certain tools just make life easier, with help from PrintWeek and a little more research of our own we have chosen our top three apps that we use all the time. If you prefer Romax to complete the calculations for you just contact us hello@romax.co.uk or call 020 8293 8550

ImpressCalc

Paper App 2

 

ImpressCalc

Developer ImageEngine

Price Free

Platform iOS

An app to look up the dimensions of A-sized papers, together with a converter for common print units (such as microns, points and picas to mm and inches) and a paper weight calculator for your choice of run length.

USE: Check your page sizes for design and print

ImpressCalc

 

Paper App 1

 

 

Developer ImageEngine

Price Free

Platform iOS

An app to look up the dimensions of A-sized papers, together with a converter for common print units (such as microns, points and picas to mm and inches) and a paper weight calculator for your choice of run length.

USE: Check your page sizes for design and print

WhatTheFont

 

photo 1

 

Developer MyFonts Inc

Price Free

Platform iOS

Identifies the fonts in a photo or web graphic

Photograph the article/image/graphic, upload the photo through the app and it identifies the font  – no more guessing!

USE: Identifies the fonts in a photo or web graphics

Book Thickness Calculator

 

Book Thickness calc App

 

 

Developer Manfred Breede

Price 69p

Platform iOS

A metric calculator that gives the thickness of a book when you enter the number of pages, gsm of the paper and thickness of the cover boards. A compensation factor can be entered for different paper characteristics.

USE: Check your book thickness for Photobooks

 

romax_logo_tag_blueRomax Marketing & Distribution, a Greenwich-London based company, provides a wide range of services in Direct Marketing for B2B and B2CDirect Mail, Data Management, Printing, Discount Postage and Membership Communication Services and Consultancy. Contact us: hello@romax.co.uk +44 (0) 20 8293 8550

Contact Us