January 20, 2016

Finishing – Don’t fall at the final hurdle!

Finishing – Don’t fall at the final hurdle!

 

Being in the print industry, I genuinely love print; the feel, the look (not so much the smell) and the enthusiasm I feel when seeing the final product. So much energy and time is spent by marketing professionals, designers and the printers themselves to produce the finest printed product, it is a real shame when having done so much that a piece of print is although good quality, does not give of added WOW!

This bug bear of mine, is seeing a beautifully printed item that is let down by the poor quality of the finish.

In my opinion, the finishing of the product is just as or more important than the printing.

What options are there for finishing?

There are so many techniques to enhance your print. They will all  make a positive impact and leave the recipient recognising the quality that relates to your brand.

I have listed a few below:

 

  • Innovative folding types, Cross fold, concertina fold, roll fold, not just a standard fold.
  • Glue dots or glue seals to seal down a one piece mailer.
  • Matt lamination, gloss lamination, UV varnish, embossing, foiling.
  • Die cutting, this is the ‘shape punching’ to trim out unique shapes.
  • Perfect binding (square Edge) stitching ( centre stapling), wiro-banding.

When creating a concept of a printed piece, the final look, feel and finish should be vital.

Investment in technology now means more options are readily available at competitive costs. Many finishing techniques can now be managed in-house with quicker turnarounds than in past.

Branding is key to any organisation, without it you lose your identity and simply disappear into the back ground.

So please, next time you are discussing / designing your next piece of print, research all print finishing techniques available and add a little glitz!

 

romax_logo_tag_blueRomax Marketing & Distribution, a Greenwich-London based company, provides a wide range of services in Direct Marketing for B2B and B2CDirect Mail, Data Management, Printing, Discount Postage and Membership Communication Services and Consultancy. Contact us: hello@romax.co.uk +44 (0) 20 8293 8550

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December 1, 2014

Robin Sumner Romax MD starts tenure as BPIF South East Board Chairman

Chairman Robin Sumner
Chairman Robin Sumner

Robin Sumner MD of Romax Starts his 2 year tenure as Chair of the BPiF’s (British Print Industry Federation) South East Region Board.

Paying Tribute to the outgoing Chair, Andy Skarpellis from Precision Print, Robin praised the work that Andy and the rest of the board did and stated that he was looking forward to being available to all members of the BPiF in the South East.

Working with Bob Davies, Regional Secretary, Robin is keen to hear from and meet as many members as possible, to understand their concerns for the Print Industry regionally and to enable him to report nationally to the representative body that lobbies parliament and works to secure the future of the print industry in its many forms.

The BPIF is the principal business support organisation representing the UK print, printed packaging and graphic communication industry. It is one of the country’s leading trade associations.

The federation strives to ensure their members’ requirements come first. Through listening to their needs they have developed an unrivalled range of products and services that go well beyond those provided by a traditional trade association.

They provide the highest standard of support for printers to grow and develop healthy, sustainable and profitable businesses, aiming to provide an environment geared towards their businesses success.  The BPIF offer practical, value-adding solutions for all areas of a print organisation, ranging from Health, Safety, Environmental and Quality issues; with the implementation of HR requirements; provide resolutions of technical or legal issues; as well as advice and support on marketing, sales and finance. This is all delivered by individuals and teams of highly skilled and experienced print industry specialists.

If you would like to review the current board members please click here BPiF South East Board

To contact Robin Sumner, regarding the BPiF in the South East, please email rsumner@romax.co.uk

Robin formed Romax in 1997 as a Direct Mail Print and Fulfilment House, for more information on Romax please click here

romax_logo_tag_blueRomax Marketing & Distribution, a Greenwich-London based company, provides a wide range of services in Direct Marketing for B2B and B2CDirect Mail, Data Management, Printing, Discount Postage and Membership Communication Services and Consultancy. Contact us: hello@romax.co.uk +44 (0) 20 8293 8550

Contact Us