January 14, 2016

Are You Postage Discount Fit?

Are you gaining the correct postage discount for your bulk mailings? Are you Postage Fit?

Romax are pleased to announce Royal Mail’s forthcoming trial of ‘Advertising Mail Catalogue’, a new service option geared to customers who sell their products and services from a catalogue or a brochure and wish to ‘send more for less’.

The trial will take place from January 2016 to March 2017.

Postal Savings

The new pricing structure will be in five 10g increments between 100g – 150g for both letters and large letters. During the trial Royal Mail will assess whether this works for customers and encourages their commitment to larger printed catalogues.

If the trial is successful Royal Mail, will continue to offer the option after March 2017.

Content Criteria
To qualify for the catalogue option, your brochure must meet the following criteria:
  •  The mailing primarily comprises a list of goods and/or services, together with a description, image and price.
  •  The goods and/or services are sold directly from the page at the prices listed; and
  •  The editorial and content of the mailing is minimal.

Postal Savings

Is the annual postage increase
weighing heavy
on your mind?

Every year postal prices in the UK rise. The standard time for this is December and April. Typically, Royal Mail, who manage the wholesale or Down Stream Access (DSA) – ‘Final Mile’ delivery network, increase the cost to direct customers and DSA suppliers (those that access the network ‘down stream).

It is good business practice therefore to complete a regular review of your postal prices. Ideally annually to ensure that your postage discount levels are maximised.

There are numerous distributors that offer many levels of service across format and location.

This is an arduous task and requires a depth of knowledge of marketing, print, postal formats, mail service and distributors. 

 Why not ask Romax to look at
postage savings for you?


Our promise:

“to scour the market and negotiate competitive postage costs
and to offer expert advice.”

Robin Sumner, Managing Director

romax_logo_tag_blueRomax Marketing & Distribution, a Greenwich-London based company, provides a wide range of services in Direct Marketing for B2B and B2CDirect Mail, Data Management, Printing, Discount Postage and Membership Communication Services and Consultancy. Contact us: hello@romax.co.uk +44 (0) 20 8293 8550

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December 19, 2014

Postage price rises: what next for direct mail?

Postage price rises: what next for direct mail?

 

Royal Mail driving the postage price rise price rises are not  a surprise in themselves, but those in the direct mail industry were generally shocked to discover that, with very little notice, pricing changes expected for April 2015 will now take effect from the week beginning 2nd January 2015. It’s likely to make many rethink their strategy, but could mean more effective mail marketing for some.

One important effect of the price changes could be that it improves the economics of using machine-readable addressing, such as barcodes, optical character recognition and the Royal Mail’s Mailmark system. For first-class deliveries, using such addressing can now save as much as eight pence per letter for both advertising and business mail. It’s certainly possible that some firms which might have taken their business elsewhere after the price changes may instead figure it’s better to remain with their preferred mail supplier, but adopt machine-readable addressing.

Will this effect smaller firms cutting back on direct mail? With the overall quantity of poorly targeted mailouts received by householders dropping, it’s certainly possible the recipient will pay more attention to better profiled more pertinent individual pieces. Ironically, that could even mean the return on investment actually rises for those companies that invest further in the direct mail but apply improved data process, following the price changes.

Catalogue companies could be most affected by the price changes. The sheer weight of catalogues makes them most susceptible to price increases, meaning retailers will either need to absorb the extra expense or reduce page counts to keep costs constant. Either way, many will have to concentrate on making catalogues more effective to boost orders if they are to avoid passing on the added costs to consumers. One way that this is being ‘rethought’ by Royal Mail is to shrink the postal weight bands for advertising catalogue companies and bring in, for example, 10g incremental price brackets so that should a retailer have 8 extra pages of a brochure that takes it over 100g, they will pay for the increment by weight. This is being considered – watch this space.

The price changes could also bring more attention to direct mail specialist firms which handle Direct Mail advertising on behalf of clients. The price rise means such firms will need to work even harder to justify their services, but will also mean the difference between the most and least effective specialists will become ever more significant.

One thing we at Romax know is that the direct mail and postal market provides marketers with a complex array of variables to consider whan planning their campaign: data, weight, format, machineability, stock, message postal service and of course these costs in relation to ROI. The other thing we know is how to take away  those potential pitfalls for a marketing department, save money and add value to client campaigns.

romax_logo_tag_blueRomax Marketing & Distribution, a Greenwich-London based company, provides a wide range of services in Direct Marketing for B2B and B2CDirect Mail, Data Management, Printing, Discount Postage and Membership Communication Services and Consultancy. Contact us: hello@romax.co.uk +44 (0) 20 8293 8550

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December 11, 2014

Postage Price Increase

Royal Mail

Postage Price Increase – January 2015

As previously reported in a previous blog on postage increases being brought forward to January rather than the historical April increase, Royal Mail have now released their new pricing structure for the New Year.

In Summary:

  • Advertising Mail will increase on average by 2.5%
  • Business Mail will increase on average by 3.2%
  • Publishing Mail will increase on average by 3.2%

Romax have now received wholesale pricing through our Downstream Access postage suppliers and we are now entering the figures into our summary matrix to calculate the best price and the best supplier for each service.

For an overview of pricing visit Royal Mail

Romax offer a full range of postage services and provide clients with the most cost effective route to market for Direct Mail accessing End to End suppliers, for B2B and B2C postal requirements.

Romax have invested in Mail Mark (the cheapest route to market for postal services) and as an early adopter have the facility to commence Mail Mark mailings from January 2015. Utilising a 2D barcode generated by the data, this Mail Mark, acts as an information ‘holder’ for sorting the outbound post, tracking the postal item to delivery and for creating reports for clients to review fall to earth drop dates amongst other useful tools.

For further information on Mail Mark see the video here.

To find out how we can save you postage costs and take full advantage of Mail Mark and our other discounted mail services and direct mail marketing, please contact us, please email: hello@romax.co.uk or call 020 8293 8550

romax_logo_tag_blueRomax Marketing & Distribution, a Greenwich-London based company, provides a wide range of services in Direct Marketing for B2B and B2CDirect Mail, Data Management, Printing, Discount Postage and Membership Communication Services and Consultancy. Contact us: hello@romax.co.uk +44 (0) 20 8293 8550

Contact Us