December 17, 2019

Make your customers feel unique with personalised handwritten notes

Keeping customer loyalty

Handwritten marketing has been proven to be more effective than both email and traditional direct mail marketing time and time again. People want to feel connected to the companies with which they do business, and particularly those that subscribe to a membership should feel like they are getting something in return for their loyalty. So why is it that so few businesses bother to go the extra mile for their customers? Therefore, a physical, personalised handwritten letter can make a world of difference. Those who have used handwritten messages in the past have seen massive boosts in their engagement rates. Developing meaningful relationships with your clients through regular handwritten correspondence can help nurture long-term customer loyalty.

Cost-effective handwritten communication

With seamless integrations, we can fully automate the process of writing and delivering handwritten notes, making it as easy as sending an email but with all the benefits of the personal touch. Using AI technology allows us to provide you with the most cost-effective option on the market. There are plenty of handwriting styles to choose from, or if you want to make your notes extra personal, you can even have them learn your own handwriting! Imagine that: hundreds of birthday cards written by your company’s CEO, without them having to put in those valuable hours!

Give your customers a little extra

We believe your customers deserve that little something extra. Make them feel special by sending anything from heartfelt thank you letters, to personal offers showcasing your latest customer recommendation. If you want to increase your lead generation, boost customer engagement levels, or simply reward your customers for sticking by you, then try sending custom handwritten notes with us.

Our team is highly knowledgeable in data-driven customer communications. In fact, we have been building strong connections for our clients since 1997. Contact us today on hello@romax.co.uk or 020 8293 8550 to get assistance with handwritten or any other types of customer communications.

March 12, 2019

Romax Listed Amongst Top Direct Marketing Companies!

Since 1997, we have supplied data-driven communication services to organizations seeking to outsource production, improve quality and make savings in both marketing, membership and operational based compensation. We are experts in direct marketing strategies and our capabilities have not gone unnoticed. Above all, in Clutch’s recent research, we have been named among the top direct marketing companies in the UK!

top direct marketing

Based in the heart of Washington DC. Clutch is connecting small, medium, and large enterprises alike to business solutions that will assist them in overcoming their next business challenge. Furthermore, Clutch ranks companies based on a unique methodology that stems from technical capabilities, market presence, and verified-unbiased client reviews. Just recently, we have received our first review on Clutch. And already the feedback is more than we could have expected. Take a look:

top direct marketing

We would like to thank our amazing clients for their amazing support throughout the years. And Clutch for including us in their research into top direct marketing companies in the UK. We look forward to keeping up the success as we look onward!

April 6, 2016

Data Driven Marketing

By Charlene Plows, Head of Client Services at Romax marketing.

Data Driven Marketing

Gone are the days, when you had a database of 50,000 consumers to whom you would simply ‘blanket mail’ the same message or offer hoping for interaction. You now need to stand out from the crowd using data driven marketing.

Nowadays, with all the different means of marketing it so important that you understand your customers and capture all the possible information you can. BIG DATA is the Black Gold of the 21st century. If you are not securely and safely capturing and using data about your clients’ sales activities, and their propensity to engage with you, you will be falling behind the curve and will eventually lose out to your competitors.

Data does make or break a campaign. The more relative the message is to the individual, the more likely you are going to receive a positive response. It does not have to be overtly ‘personalised’ or unnecessarily branded with their name, but in terms of the printed offer or message, this DEFINITELY SHOULD be positioned in relation to the preferences of your client.

The great thing is, that now the technology and expertise exists to manipulate data as little or us much as you need, so you that can send a multi message campaign to sets of individuals with personal messages, without losing out on any postage or experiencing any marketing downside.

Here’s an example of data driven marketing

An example of a targeted and relevant piece of direct marketing: Following a holiday, around six months after my return, I received a direct mail piece from the tour operator with a picture of the destination I had visited, containing a picture of the exact hotel! Immediately this brings back great memories and I am already itching to book again. This is an easily achieved print process driven from flags within the data, denoting which variable image to import based on my data record/history.

Not only is it vital to understand your clients, it is essential that your data is as up to date and as clean as possible. Can you imagine if you were to send out a charity appeal campaign requesting a donation and it was sent to the same two recipients at the same address? Surely their first reaction would be:-

‘Why would I donate to a charity when they quite clearly don’t mind wasting money on sending out duplicate packs?’

Worse than this, how would you feel if you received a marketing communication selling life insurance which was addressed to a loved one who had passed away?

All of this can, with a little planning and engagement, be avoided. How? By speaking with your supplier about how to ride the wave of BIG DATA and its relevance to data driven marketing. Be on the crest of the wave not drowning in the aftermath of the storm.

 

romax_logo_tag_blueRomax Marketing & Distribution, a Greenwich-London based company, provides a wide range of services in Direct Marketing for B2B and B2CDirect Mail, Data Management, Printing, Discount Postage and Membership Communication Services and Consultancy. Contact us: hello@romax.co.uk +44 (0) 20 8293 8550

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May 22, 2015

Fiery RIP Products Senior VP Visits Romax

It was a pleasure to welcome Senior Vice President and General Manager, Toby Weiss to Romax this week, as he visited the UK on business.

Romax uses a Fiery RIP 8 Quad Core Processor to with our iGen 150 and Docucolor digital colour presses to manage the work flow and send the merged colour documents to the printers. As over 95% of the work throughout that Romax prints has some element of variation or personalisation, so the computer power and technology to ensure not only perfect output, but also high speed field variations printed on colour runs where data and image content changes throughout the print and merge process to ensure that the message being printed for both marketing and transactional communication is reliant on this equipment.

 

Since investing in the Fiery RIP from efi, the speed to process documents at Romax has reduced 10 fold making us more efficient and increasing our ability to manage increasingly complicated document types. Recent new contracts have included Retail Clients, Online Web to Print Clients and Transactional Mailing Customers that have increased their spend on printed communication based on improved response and client retention figures when compared to stand-alone electronic communication.

 

romax_logo_tag_blueRomax Marketing & Distribution, a Greenwich-London based company, provides a wide range of services in Direct Marketing for B2B and B2CDirect Mail, Data Management, Printing, Discount Postage and Membership Communication Services and Consultancy. Contact us: hello@romax.co.uk +44 (0) 20 8293 8550

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April 13, 2015

You Little Devil – Direct Mail

Are you a little devil or a sharing Angel?

Great success and a fantastic response was seen from our latest customer cross media communication this last week with the sharing of 6 naughty little treats sent out via direct mail to our clients; both thanking them for being great clients and to demonstrate how a truly personalised mailer builds online feedback and increases brand interaction.

Messages were directed to the recipients based on their gender, with female recipients receiving a message more attuned to their gender and vice versa for male recipients.

Femaleback  male

To share or not? There were more reported Angels, unsurprisingly, but the online activity, increase in client communication and retention of information from clients showed how successful this can be.

Bunnies 5Bunny pack

Creating a QR code to drive the recipient to a Romax web landing page that showed them what was inside the received pack prior to them opening it, allowed them the opportunity to ‘decide’ whether to open the pack in the office (and risk sharing the goodies) or sneaking it home in their bag to consume alone!

Tweeting #romaxbunnynotshared or#romaxbunnyshared provided an online running tally of recipients for a bit of fun and further interaction.

Direct Marketing needs to engage clients and get them thinking positively about you and further engaging with you as a result. Fundamentally we practice what we preach, mainly demonstrating how personalised direct marketing whether electronic, printed or as part of a cross media campaign does greatly enhance retention and brand recognition. A good message and a little thank you goes a long way.

romax_logo_tag_blueRomax Marketing & Distribution, a Greenwich-London based company, provides a wide range of services in Direct Marketing for B2B and B2CDirect Mail, Data Management, Printing, Discount Postage and Membership Communication Services and Consultancy. Contact us: hello@romax.co.uk +44 (0) 20 8293 8550

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