October 3, 2017

Direct Mail Case Study: 349% ROI

The Client

Fantastic Services provides cleaning and maintenance services to both consumers and businesses in the UK, operating under several sub-brands: Fantastic Cleaners, Fantastic Gardeners, Fantastic Handyman, Fantastic Pest Control, and many others specialising in different trades.

The Challenge

Fantastic Services engaged Romax to help organise their planned Direct Mail campaigns for 2017. The objective was to acquire new customers through a purchased database and re-establish contact with customers who had not used Fantastic Services for some time.
As part of their planned monthly campaign, they are doing B2C mailing. Using their own data of new and return customers to the brand. Their goals were to both, increase revenue and improve brand awareness.

The Solution

Romax made a series of recommendations to help make their Direct Mail Campaign a success.

Firstly, Romax recommended to digitally print the letters in full colour, which allowed full personalisation throughout. Secondly, adding the company logo onto the envelopes, to help promote the brand and create recognition for those already familiar with it. Finally, Romax designed and ran out sample packs of different options for client approval adding promotion codes aimed at incentivising potential and existing customers to engage Fantastic Services.

Quick Turnaround Times

Romax and Fantastic Services also pre-agreed quick turnaround times to ensure the packs arrived promptly, to ensure that the acquired data did not become ‘out of date’. After the initial mailing Romax now despatch incentivised promo code mailings shortly after a client has used a service to increase additional activity and improve revenue per client.

Keeping Costs Down.

Using our industry experience, the mailing was sent via advertising mail – a discounted postal service for marketing purposes. Additionally, we added a mailmark barcode to the letter which ensured that not only was the mail fully trackable through to delivery but that the cheapest postal price was achieved.

The Results

letter-direct-mail

One of their most successful direct mail pieces was sent in May 2017.  Mailing out to new clients with a letter which included a discount promo code and a clear call to action.  Romax managed the project which included: data management, printing the letters and envelopes, fulfilment, postage and distribution in the UK.

 

Direct Mail Results – 349% ROI

Fantastic Services have sent out via Romax a good number of letters in their first six months and continue to send regular highly targeted mailings that achieve excellent returns: the overall direct mail campaign has reached a 349% ROI.

 

romax_logo_tag_blueRomax Marketing & Distribution, a Greenwich-London based company, provides a wide range of services in Direct Marketing for B2B and B2CDirect Mail, Data Management, Printing, Discount Postage and Membership Communication Services and Consultancy. 

Contact us: hello@romax.co.uk +44 (0) 20 8293 8550

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July 14, 2014

Personalised Mail Delivers the Most Powerful ROI

Messaging and personalised mail delivers the most powerful ROI

 

While forms of digital marketing such as social media, outreach publicity and email newsletters have taken centre-stage in advertising and publicity campaigns, it has been proven that the personalised approach of direct mail has a resonating effect on consumers. What matters are the foundational messages in the marketing approach, or behind the brand, more so, than the ad creative or technique used reach those customers.

Despite many companies jumping on board with the latest digital marketing fads, direct marketing company Romax Marketing urge people to remember that traditional methods are still key. They argue that direct mail marketing should not be overlooked as a valuable asset to the operations of B2B and B2C marketers in producing effective blended campaigns that can greatly increase the potential for return on investment. A market study has shown that 79% of UK adults react to direct mail immediately and 48% have acted in response to direct mail marketing in the last 12 months, with 30% making an actual purchase. Additionally, direct mail materials have been proven as having a longer lifespan than digital materials, as consumers are much more likely to hold on to physical mail. Two-thirds of UK consumers keep their physical mail.

A Romax company spokesperson explained: ‘As these figures show, direct mail marketing can have a tremendous effect on customers. If you’re looking to get the best ROI and ensure that customers are actively engaging with your company the way you want them to, the effects of such direct marketing cannot be ignored.’ The high rate of response that direct mail elicits from consumers is largely due to its capacity to be directly relevant to the recipient.

The three key reasons consumers are likely to react to direct mail are:

  1. recognition of previously known brands
  2. the materials being personally addressed
  3. mail regarding products or services of specific interest to the recipient

 

Marketers should also get creative with their packaging, say Romax. The more eye-catching and tactile the direct mail, the higher the potential for returns. Oversized dimensional mail with flashy graphics and company logos is proven to be more effective in attracting consumers’ attention and influencing purchasing behaviour. Research from Baylor University found that dimensional mail holds 20 times the penetration of flat direct mail, and can boost market demand by up to 75% compared with plain, smaller format mail.

Blended campaigns that incorporate both the most up-to-date digital frameworks and proven traditional formulas such as direct mail are the most likely to succeed in sustaining consumer interest. Romax offers a cost-effective, transparent and timely approach to producing engaging materials whatever the campaign may be. With quick turnaround time and experienced account managers, direct mail campaigns can be specially tailored to intimately engage with key market segments and deliver success.

romax_logo_tag_blueRomax Marketing & Distribution, a Greenwich-London based company, provides a wide range of services in Direct Marketing for B2B and B2CDirect Mail, Data Management, Printing, Discount Postage and Membership Communication Services and Consultancy. Contact us: hello@romax.co.uk +44 (0) 20 8293 8550

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