July 10, 2019

Successful Take-off: Elements of a Memorable Product Launch

After months – or even years – of conceptualising, experimenting, and prototyping, you’ve finally landed on a product that’s ready to be launched. It’s overwhelming as it is exciting. What if no one finds it interesting? What if no one comes to the launch?

These feelings are all valid. You don’t want to waste all the time, effort, and money you spent on development, after all. As such, it’s only natural to go out of your way to create a product launch that people will remember for a while. Here are a few recommendations on how you can make your product launch as striking as your product.

Make Sure Your Product Is Ready

One of the recent (potential) product launch fails was Samsung’s Galaxy Fold. As its name suggests, it’s a 4.6-inch phone that unfolds into a whopping 7.3-inch tablet. While Samsung claims the product was tested to fold 200,000 times without any problems, user reviews painted a different picture.

Tech publications like The Verge reported that their review units’ screens broke after only days of use. People soon found out that the space between the hinge and the display itself can form a hole, where dust and other particles can get in and damage the internal parts of the screen after repeated use. As such, the tech giant owned up to its mistakes and pushed the release date to an indefinite time.

Testing products with a machine can help you gauge the durability and functionality of your product, but nothing matches real-life testing by users. Once you have a prototype, have a few people use it regularly. If it’s industry-specific, tap a few of your partners to test the product out. This way, you get to find vulnerabilities in everyday applications, which is something you really can’t achieve with a robot arm.

Have an Intimate or Exclusive Launch

You don’t want your product to launch at the same time as your competitor’s. The risk of getting overshadowed or compared is just too much. There’s a reason why big companies such as Apple have opted out of releasing their products in huge functions like the Consumer Electronics Show (CES) in favour of their own event.

If you’re a start-up, launching in conventions like the CES may get you the chance to net customers and investors. However, your own event, no matter how big or small the venue is, lets your audience focus on your product and company alone.

Establish Meaningful Engagements

You probably have a profile or at least an idea of who will use your product regularly. As such, you should create a buzz through the channels they use to communicate. Here at Romax, we recommend using email marketing to reach businesses. As for customers, you may want to utilise a combination of social media and direct mail marketing. This way, you can directly engage your target market and get them excited.

Product launches can be pretty scary, especially if you’re only starting your business. Ensure that you have an honest product and you’re creating a buzz among your audience through targeted messages. All of the time and effort you invest will pay off when you see the orders coming in.

Get a Reliable Customer Communication Partner

If you want to have a successful product launch, you need to partner with a reliable Customer Communication firm to make sure your messages find the right people at the right time. Romax offers data-driven business-to-business and business-to-customer Customer Communication Management. We achieve results through offline methods like direct mail and online channels like email. We use only the latest equipment and techniques to make sure we meet your marketing needs.

Contact us today to get your message out there.

June 17, 2015

Marketing Agencies Direct Mail Partner

Marketing Agencies: Have you considered a Direct Mail Partner?

Marketing partnerships can be an incredibly valuable method for businesses to extend their reach to wider audiences, and benefit from leveraging more resources for bigger, better campaigns. For agencies in particular, partnering with the right company can be especially fruitful since it gives access to broader range of skills and capabilities in order to better fulfil your client’s requirements. Direct mail partners can be incredibly useful for agencies who want to have a host of mail marketing solutions on hand. It allows you to increase the service breadth by leveraging a range of print services to help clients reach a wide range of customers via direct mail.

On demand print to appeal to a wider audience

 

At Romax, we provide direct mail capabilities that could greatly benefit agencies both in the UK and around the world. Our on demand print services enable rapid production and delivery of promotional literature in small quantities. On demand print does exactly what it’s name suggests; prints can be ordered as and when they’re needed in order to reduce the need for long-term planning and make campaigns a reality incredibly quickly. For agencies who work with clients with fast-moving campaigns, the direct print services here at Romax can be a very valuable asset to fulfil every demand of the client. Furthermore, with these capabilities on hand an agency can attract a wider range of new clients and grow business faster with less risk and upfront investment.

Local expertise for international agencies

Romax Local UK Marketing

The UK has one of the largest economies in the world and is a fantastic market for international companies to export sales to. As a UK based company, we at Romax can help agencies to get valuable insights into this market and create successful campaigns for clients who want to expand their reach to the UK. Once again, this a valuable selling point which could put an agency above the rest due to its connections with UK based direct mail experts. If you’re a UK or international agency looking for marketing partnerships, consider our direct mail services at Romax. We offer flexibility in our services with on demand printing, and we can work closely with you to maximise the impact of every campaign you work on. A partnership with us could extend your reach to a wider audience and enable you to offer better expertise to your client base. For more details or advice on a partnership with Romax, please don’t hesitate to contact us today; we look forward to a long and successful partnership.

romax_logo_tag_blueRomax Marketing & Distribution, a Greenwich-London based company, provides a wide range of services in Direct Marketing for B2B and B2CDirect Mail, Data Management, Printing, Discount Postage and Membership Communication Services and Consultancy. Contact us: hello@romax.co.uk +44 (0) 20 8293 8550

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