April 24, 2015

Leveraging your Marketing Partners for Success

Leveraging your marketing partners for success – Time to ‘check-in’ more often.

In many areas of life, you are expected to work through a standard, proven process, for example when checking in at an airport. It’s often a clear and sensible way to work, yet if you were to apply the theory to a business situation, how often does it simply not happen that way?

Take a single company who supplies your business in one area and consider the relationship that could be developed from this. Do you take time to check-in with them and find out what is happening in their field of business and then consider how such advances could offer valuable help in a step forward for your own organisation? A development in one area might be used as is, or could easily form the germ of an idea that could be of value in a slightly different context.

Understanding the key changes in their working environment, and being regularly updated on news and other developments within their field of influence, is an exercise well worth undertaking. It may even be time for a comprehensive review of your business and the services offered to it. Many companies and organisations still tend to operate on a default setting of “this is what we’ve always done and it’s worked pretty well in the past”. Others mistake the process of a review as a need to change everything. The truth surely lies comfortably between these two extremes.

Working to both engage with your marketing partners as key suppliers, and then to operate in tandem with them, can bring a new and more open attitude to the relationship. As with a tandem bicycle, you can then work in partnership to create a combination that operates more effectively, when both using and focusing all the available strengths. As a prime example, your direct mail provider can offer the expected range of such services. However, through their marketing knowledge, and a wide range of skills and know-how, added to the expertise they have gained in many business areas, you could well leverage a greater advantage from the partnership you already have with them simply by taking the time to appreciate everything they could bring to your business’ table.

Azim Premji, head of global multinational Wipro, expressed the point clearly when he said: “The important thing about outsourcing… is that it becomes a very powerful tool to leverage talent, improve productivity and reduce work cycles”. It’s worth taking his words and then building them into the ethos of your business.


romax_logo_tag_blueRomax Marketing & Distribution, a Greenwich-London based company, provides a wide range of services in Direct Marketing for B2B and B2CDirect Mail, Data Management, Printing, Discount Postage and Membership Communication Services and Consultancy. Contact us: hello@romax.co.uk +44 (0) 20 8293 8550

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February 2, 2015

Streamline your client communication processes using single supplier outsourcing

Streamline your client communication processes using single supplier outsourcing

 We all know that life for a professional working in membership or marketing communications can be hectic and it’s essential to make the best use of your time, to ensure the best results for your clients. One way to achieve this is by working with a single dedicated supplier, rather than many. Here are four ways you can streamline your business processes, by outsourcing through a marketing services company:

Tired of dealing with multiple suppliers? Hours spent on the phone, dealing with layers of admin and payments? At Romax, we remove the administration hassle from your to-do list. We have access to a huge breadth of contract specialists and when you work with us, you’ll only have to deal with one quote process, one supplier and one invoice. We take care of the individual admin processes for each person you work with, saving you valuable time to do what’s important to you and your business.

 One downfall of using multiple suppliers, is that you can’t always guarantee they’ll have the skills or experience you require and time is often lost in logistics and communication orchestrating the project. Poor effort, lack of knowledge and shoddy craftsmanship can be damaging, not only to your product but to your schedule. By outsourcing to an efficient, audited and professional company, you will succeed in making yourself and your projects successful. That’s why it’s essential to trust the professionals you engage with. At Romax, we take care of the filtering process for you. We’ll ensure that only highly trained and motivated professionals are appointed to take care of your projects, allowing you peace of mind.

All that extra time you’ll save means you can put your resources into delivering quality projects for your clients. You’ll have the freedom to focus on your in-house team, making sure they have everything they need to get the job done. All the while, your brilliant team of outsourced specialists will be contributing to the workflow, rather than slowing it down.

 Deliver to your customers faster Become more cost effective

 When you take into account the cost of staffing your in-house team, outsourcing can often be a highly cost-effective solution. Whether you’re bringing in an entire creative team, or just one specialist for a specific project, the time and money saved on finding that perfect person and then employing them directly can become considerable. Add to that the administration staff required to manage a wide and varied team of individuals, and the costs continue to rise. By using a marketing services company like Romax, you can concentrate funds on your core business provisions, without becoming distracted by additional administration costs.