February 22, 2016

Logo Design the use of Colour in your Brand

The use of colour in your brand is a big decision, what to remember when designing a logo:

The use of colour in your brand creates a great deal of thought and discussion.

Recommendations range from:

  • Use colours near to each other on the colour wheel (e.g. for a “warm” palette, use red, orange, and yellow hues).
  • Don’t use colours that are so bright that they are hard on the eyes.

As well as a good use of colour in your brand, the logo must also look good in black and white, grayscale, and two colours so that wherever the logo is to be used in mono print, web, colour print or mobile it is always recognisable to your clients

Breaking the rules sometimes is okay; just make sure you have a good reason to!

K.I.S.S. (Keep it Simple, Stupid)

The simpler the logo, the more recognisable it will be.

Scalability:

A logo is not effective if it loses too much definition when scaled down for letterheads, envelopes, and small promotional items. The logo also has to look good when used for larger formats, such as posters, billboards, and electronic formats such as TV and the Web.

12 essential rules to follow in logo design

Even if you are on an absolute budget you should still print a brand/logo/message in mono for additional impact on your marketing print.

Using the colour in your brand for maximum marketing impact


Colour printed envelopes are 9 times more likely to be opened than envelopes that are not
. If your direct mail outer packaging contains No message, No brand and No colour this equals a missed opportunity.

 

ZSL Colour Envelope
ZSL London Zoo Colour Envelope

 

How does your brand compare on the Colour Emotion Guide

Direct Marketing Romax = Blue = “Trust, Dependable, Strength”

Our Managing Director’s favourite colour is yellow according to the colour emotion guide (and him!) this reflects Optimism, Clarity and Warmth, so should we have a yellow logo? On the same guide, Blue denotes Solid and Dependable, demonstrating ‘Strength of Character’, so the brand would reflect that too? We should therefore have a happy (yellow) and a dependable (blue) logo. But what if our clients hate yellow and despise blue?  What to do?

The key here is that your brand is something that becomes known over time and as long as the logo is easily recognisable and that the message and ethics that the business promotes are reflected in the brand by regularly promoting them and positioning the brand at every opportunity, and every marketing message, this will become engrained in the positive psyche of your clients and potential market.

Our clients that make great use of this to improve their marketing message:

Vulcan Envelope

Vulcan  – Charity

 

 

 

 

 

Marlowe Colour EnvelopeMarlowe Theatre – Arts Venue

 

 

 

 

 

Demelza Colour EnvelopeDemelza – Charity

 

 

 

 

 

So much time is spent designing your logo to reflect your brand, it would be foolish to not include it at every opportunity, to reinforce your organisation’s marketing message, so get your brand recognised. Or you can raise the design contest and choose a logo that suits the best for your business description.

romax_logo_tag_blueRomax Marketing & Distribution, a Greenwich-London based company, provides a wide range of services in Direct Marketing for B2B and B2CDirect Mail, Data Management, Printing, Discount Postage and Membership Communication Services and Consultancy. Contact us: hello@romax.co.uk +44 (0) 20 8293 8550

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January 19, 2015

Pay peanuts – get monkeys! No more monkey business for Direct Mail Marketing!

Pay peanuts – get monkeys! No more monkey business for Direct Mail Marketing!

 

Would you put your brand’s future in the hands of monkeys?

Direct mail marketing is enjoying a resurgence as advertisers realise the power of this channel. The increase in postage rates has been no barrier to this within the sector with greater effectiveness in response for those advertisers that continue investing in the medium. With a roughly 30% increase in responses relative to email only, direct mail remains one of the most solidly established methods of acquiring new clients.

The proven success of direct mail, and the continued investment in it by marketing professionals and advertising agencies on behalf of their clients, demonstrates the power of tangible marketing in a virtual world of noise. Physical and tangible marketing remains in the memory longer, increases emotion and promotes positive brand association.

Advertisers need a direct mail partner that they can trust to deliver. Romax’s years of experience, and preferred partner status to some of the biggest advertisers in the UK, alongside its data management services means that they are a partner heavily relied upon to deliver quality, targeted and effective printed direct mail campaigns.

Romax’s data management services, ensure that advertisers placing orders will receive a top and tail review of their data which will highlight any risks with potential effectiveness of a data driven print campaign. Romax excel when they are leveraged for its quality control and enhanced services which is best demonstrated by the higher ROI enjoyed by its partners and clients.

Direct mail is most effective when the messaging is aligned with target audiences. When you are marketing a product or service, there are a few things that you are going to want to convey to your potential customers or clients. Mostly utility – a proven ability to do what it says it can, value for money and the correct positioning to drive its performance in the market.

Brand perception is all-important and if you use cheap methods or suppliers you could be placing your brand and/or company at risk, not to mention the limiting effectiveness of your direct response goals, because potential customers are not going to see that your brand is worthy of a part of their wallet.

Your direct mail supplier is an essential partner in delivering your advertising goals. Do not take risks with your future. Employ a partner that has well-defined business processes, quality controls and the right type of technology and people to ensure that campaigns go out on time and to the required standard every time.

romax_logo_tag_blueRomax Marketing & Distribution, a Greenwich-London based company, provides a wide range of services in Direct Marketing for B2B and B2CDirect Mail, Data Management, Printing, Discount Postage and Membership Communication Services and Consultancy. Contact us: hello@romax.co.uk +44 (0) 20 8293 8550

Contact Us