October 29, 2019

Welcome to the future of managed communications

Multi-platform communication solutions

Our multi-platform communication solutions are now servicing multi-national insurance companies, such as Generali Insurance, and world-leading automotive manufacturers including Mercedes Benz. Moreover, we innovate and improve to stay ahead of the game and make sure that our clients receive the best available service in the market.

Technology changes fast, so we are leading membership communication management with innovative and environmentally sound ways to reduce unsustainable communications and replace them with alternatives that do impact with the recipient but impact less on the environment.

New Partners – Systematic Marketing – Bespoke Software Development

Besides, we are very happy to announce that in April this year, Romax acquired 50% of Systematic Marketing. (SMXI). A software development company that specialises in high-end CRM and CMS solutions both for the commercial and non-profit sectors. Clients range across the charity sector to FTSE100 companies.

For an overview please visit www.smxi.com/Our-Clients

Indeed, with the SMXI team integrated now into the wider business, we now produce bespoke software solutions that incorporate your data, communication and marketing plans taking a holistic, single customer view approach. A seamless product and service.

We’re also pleased that our cutting-edge technology partnerships, that allows us to produce brilliant hand-written communications or whose amazing 3D lenticular images that provide unique and innovative yet cost-effective ways of creating an impact in your communication are being used with fantastic ROI results for customers.

Moreover, we’re able to target your campaigns and communications with laser-like precision, delivering exactly the right message to the right people at the right time using the right platform.

Effective and joined-up communications

We will continue to add additional value to your communications. Plus, we’ll also help you use data more intelligently, producing more effective, joined-up customer communications. Unquestionably, with our help you’ll make the most of your customer communications, maximising efficiencies to build trusted relationships that last.

We have a wealth of experience and knowledge, and we want to share it with you. 

Finally, get in touch now to find out more about how we can help your business grow by getting the most out of your customer communications and marketing campaigns.  

Email us at hello@romax.co.uk or call 020 8293 8550.

November 21, 2017

45 facts you should know about direct mail

Written by Nilda Cerna, Marketing Manager at Romax.

Mail addresses

  1. 30% of people are less likely to open a piece of mail if their name is spelt incorrectly1
  2. 51% of people are less likely to open a piece of mail if it is addressed it to “the occupier1
  3. 31% of people are less likely to open a piece of mail if they don’t know who it is from1

Mail perception

  1. 78% of people consider valuable or interesting,  mail related to retail and 40% of valued mailings combined information and advertising 2
  2. 85% of the useful and/or interesting pieces of mail that were selected by respondents were from brands with which the individual currently had a relationship 2
  3. 60% of people say that mail kept product/service top of mind 2
  4. 58% of people say that mail made them think about using a product or buying from a brand reminded about a brand or company 2
  5. 60% of people say that direct mail reminded them about a brand or company 2
  6. 56% of consumers say mail grabs their attention 3
  7. Mail is seen as a medium of authority, so people still prefer to get bills and statements in a physical form 
  8. Only 28% of people consider receiving direct mail ads of promotion extremely negative, compared with the 76% for telemarketing calls, 63% for pop up online advertisement and 48% for auto-playing online video advertisements. 4

Mail and business

  1. Advertising mail is kept for 17 days on average3
  2. The average response rate for direct mail is 24%2
  3. Direct mail holds a 43% share of total retail advertising.4
  4. 43% of people download something from a website as a direct result of receiving direct mail 3
  5. 54% of people engaged with social media as a direct result of receiving direct mail 3
  6. 86% of people connected with business as a direct result of receiving direct mail 3
  7. 87% of people were influenced to make an online purchase as a direct result of receiving direct mail 3
  8. 92% of people driven to online or digital activity as a direct result of receiving direct mail 3
  9. 43% “liked” the mail sender’s Facebook Page3
  10. 24% followed a mail sender on Twitter3
  11. 25% followed the mail sender on other social media sites 3
  12. 36% shared the mail information with friends via social media 3
  13. 50% of people downloaded the mail sender’s app 3
  14. 51% of people in the UK prefer to be contacted by mail and only 35% preferring email when being sent ‘sensitive or confidential account information.5
  15.  40% of direct mail contained a combination of account information and advertising, 35% only account information and 25% only advertising3.

Mail and email

  1. 96% of consumers have unsubscribed from receiving emails. The top reason was the sheer volume of emails they were receiving from a company.3
  2. The average mail response increase to 25% if it is combined with email4
  3. 70% of people say “I feel that I receive too many emails3
  4. 51% of emails are deleted within two seconds3
  5. 63% of people prefer to read brochures and catalogues in printed format compared with the 21% who prefer digital 3
  6. 62% of people prefer a physical welcome pack compared with the 23% who prefer digital format 3
  7. 13% more consumers visited a sender’s website after adding mail to the marketing mix 3
  8. 21% more consumers made a purchase after businesses added mail to the marketing mix 3
  9. 35% more consumers redeemed coupons or vouchers after marketing adding mail to the marketing mix 3

Mail and data management

  1. In 2012-13, 2.3 million households had moved into their current accommodation in the previous 12 months6
  2. There were 499,331 deaths registered in England and Wales in 2012. 7
  3. There are over 5.9 million records on the MPS suppression file – with around 19,000 new records added each month8
  4. 102,000 new businesses were registered in 20129
  5. There were more than 4,500 UK business name changes per month in 201310
  6. In the UK, more than 20 million mailed items are incorrectly addressed every month, costing businesses an estimated £200m to £300m per year11

Mail delivery

  1. 94% of First Class mail arrives next working day12.
  2. 92% of mail through downstream access operators arrives within two working days12
  3. 99% of Second Class mail arrives within three working days12
  4. 96% of Economy class arrives within four working days12

Romax Marketing & Distribution, a Greenwich-London based company, provides a wide range of services in Direct Marketing for B2B and B2CDirect Mail, Data Management, Printing, Discount Postage and Membership Communication Services and Consultancy. 

Contact us: hello@romax.co.uk, +44 (0) 20 8293 8550


    1. BMRB Research 2011, sponsored by Royal Mail
    2. The Private life of Mail, Royal Mail MarketReach, 2015
    3. It’s all about Mail and Email, Royal Mail MarketReach, 2014
    4. HubSpot Global Interruptive Ads Survey Q4 2015 – Q1 2016
    5. Mail in Uncertain Times, Royal Mail Reach Market study, August 2017
    6. English Housing Survey Headline Report 2012-13
    7. Office of National Statistics
    8. mpsonline.org.uk
    9. Department for Business Innovation and Skills
    10. Companies House – Statistical tables on companies’ registration activities 2012-13
    11. DMA/Axiom whitepaper Reaching more consumers with certainty, 2011
    12. Advertising mail guide, DMA, 2017

October 25, 2016

Christmas 1970s Memories Baubles, Slade and Colourful Cards

It’s Christmas – well almost…

By Charlene Plows, Head of Client Services

From a very young age, I have the most wonderful memories of Christmas.

Christmas trees with glittering baubles, Dad dressing up as Santa Claus in his cherry red suit; Mum trying to hide the Quality Street chocolates until the Christmas holiday officially begins, presents wrapped in shiny wrapping paper and not forgetting the ill-fitting knitted jumpers, provided by Nan!

I think back to the cheesy, foiled decorations hanging from the living room ceiling, all the multi-coloured paper chains, the frosted fake snow on the windows, party poppers, multi coloured balloons, streamers and the crisp white iced Christmas cake –  wow, what excitement this bought.

70s Christmas 2

Colours and smells can bring create a whole mixture of emotions. Even now as an adult, I do love to walk around the West End of London looking at all vibrant, beautifully coloured shop displays – it makes me feel warm, happy and excited, thinking about my loved ones and the perfect present for them. The smell of roasted chestnuts or caramelised peanuts.

First impressions can be underestimated. If a shop window alone can set off a bunch of emotions which tempt me in to just take a look, why not take your shop front to the customer’s doorstep? Can you imagine what a beautifully created piece of marketing direct mail can do to evoke memories and prompt enquiries?

Splash Out at Christmas

Why not use Christmas as a perfect opportunity to add a splash of colour to your marketing packs and promote your brand?

Personally, when I receive my post at home, I flick through knowing exactly what they are, even before even opening them (usually bills!) BUT when something catches my eye, a vibrant and evocative well thought through a piece of direct mail, then my attention immediately focus on the piece, engaging me.

There are many ways of achieving this and not just by the design and colour. Data is key, send your message to the wrong person and it is not direct mail it is pointless mail. A waste of money and damage to your brand reputation. Get the data, message and design right and you’re on to a winner!

The Icing on the ‘Christmas’ Cake

Christmas Cake

Many forget the importance of the print finishing to add impact and wow factor to a piece of direct mail. There are many techniques which will give a positive impact and help a customer to recognise your brand.

Creative design for a one-piece mailer using die cutting to trim out unique shapes and innovative designs that can be further enhanced using matt lamination, gloss lamination, UV varnish, embossing & foiling

When putting together your initial concept, a mixture of colour and finishing techniques will help your company stand out from the crowd.

Christmas is a time to create joy and provide your customers with the opportunity to experience the products and experiences that your business offers, so now’s the time to get your thinking ‘party’ hats on for fresh way to ‘present’ your business.

direct mail rocket ROI

romax_logo_tag_blueRomax Marketing & Distribution, a Greenwich-London based company, provides a wide range of services in Direct Marketing for B2B and B2CDirect Mail, Data Management, Printing, Discount Postage and Membership Communication Services and Consultancy. Contact us: hello@romax.co.uk +44 (0) 20 8293 8550

Contact Us

August 16, 2016

Data, Data everywhere….

But how to get it?

We here at Romax HQ like to dig deep into data – finding new ways to enhance our clients marketing prowess gets us all excited. So it was with interest that we recently were approached by a well known Telecoms company to produce their welcome packs.

Initially, we were sceptical as to how much variability would be contained within the data set given but we were pleasantly surprised the reverse was true. Due to this, we are able to produce relevant, timely, tailored and therefore ultimately useful communications to their client base that enhanced their brand whilst at the same time driving down calls to the call centre with questions already answered.

So this got me thinking. How can we educate our other clients in the value of data within their organisation and how best to collect it?

Why the value exchange matters

Consumers have not been offering their data to business because rather than feeling that they want to, they feel obliged to, therefore the trend is not to share. Ad Blocking on the web grew 90% between 2015 and 2016 alongside preferences being enacted on Chrome and Gmail is an indication that consumers are becoming more protective of their personal data. Recent research has indicated that 4 out of 5 have concerns about the way their data is sourced, captured and sold.

If we are to enhance our industry with valued and relevant communications in a post-GDPR world (even leaving the EU will mean laws in accordance with GDPR) we need consumers to give brands permission to engage so, therefore, we need to give them a reason for doing so.

The exchange

How do brands encourage consumers to part with more and better information willingly?

  1.  Trust

Best practice in data collection is crucial so as to not damage the brand that you are trying to promote in the first place! Ensure email communications have opt ins, permissions are clear and that any unsubscribes are removed from future blasts. Run the Mailing Preference Service (MPS) against any cold data if mailing is part of the campaign mix.

  1. Treat data as a privilege, not a right

Once permission to engage has been given, brands should listen to what the consumer has said, and give them what they have asked /signed up for. Ensure the campaign execution contains content relevant to the consumer using the media channels requested. Build the trust to then enhance the knowledge you have of that consumer

  1. One size does not fit all

Be careful in what you offer in return – take into account age, sex and lifestyle

  1. Avoid appearing mechanical or cynical

Every communication should relevant and timely so as to implicitly demonstrate your understanding of them as a consumer, not exploiting, their permission to engage.

Data gathering strategies

3 simple data gathering strategies that can create a better value exchange for the consumer:

  1. Make opt-ins and permissions big, bold and obvious: Transparent opt-ins build trust and enhance feelings of control. Don’t hide them in the small print. Make them a feature, not an afterthought.
  1. Only ask for what you need: Consumers can’t feel in control of a relationship where they’re asked for large amounts of seemingly unrelated and irrelevant information. Relevance helps build trust.
  1. Make it progressive: Build your data capture strategy in proportion to your developing relationship. So instead of asking for everything up front in a move perceived as a cynical data grab, start with the bare minimum, and build the data pool over time.


romax_logo_tag_blueRomax Marketing & Distribution, a Greenwich-London based company, provides a wide range of services in Direct Marketing for B2B and B2CDirect Mail, Data Management, Printing, Discount Postage and Membership Communication Services and Consultancy. Contact us: hello@romax.co.uk +44 (0) 20 8293 8550

Contact Us

July 1, 2016

20 Years of Direct Mail Marketing

Romax is today celebrating 20 years of direct mail marketing

July 1st 2016 marks the anniversary of the incorporation of Romax Marketing & Distribution. We are entering the 20th year of trading and what a fantastic 20 years it has been!



The Time Line:

Just to place our history into context, we thought a brief timeline of events from 1997 to now to give you some reference point.


Lady Diana – Princess of Wales – IS killed in a Paris underpass.

General Election: Labour Party Under Tony Blair’s Leadership are elected into power in the UK following 18 years of Conservative rule.

Romax starts its journey to provide direct mail marketing services to the UK market.


A new Millennium is heralded, The Millennium bug fails to cripple PCs and technology and the forecast end of the world – just didn’t happen!


Space shuttle Colombia disintegrates as it re-enters the atmosphere following sustained damage, killing all on board.


The EU Expands its membership to include Bulgaria and Romania.


Usain Bolt sets a new World Record of 9.69 secs. for the 100m sprint at the Beijing summer Olympics.


Kate marries Wills – Wedding of Prince William, Duke of Cambridge and Catherine Middleton


Facebook buys WhatsApp for $19 Billion – Small Change!


The UK votes to leave the EU after a Referendum

Romax Marketing & Distribution celebrate the start of our 20th year of providing direct mail marketing services with huge success


20th years celebration – Open Day


romax_logo_tag_blueRomax Marketing & Distribution, a Greenwich-London based company, provides a wide range of services in Direct Marketing for B2B and B2CDirect Mail, Data Management, Printing, Discount Postage and Membership Communication Services and Consultancy. Contact us: hello@romax.co.uk +44 (0) 20 8293 8550

Contact Us

September 25, 2015

Recruiting? – how to get the best candidates!


Are you Recruiting? – how to get the best candidates!

I come out in a cold sweat when faced with the prospect of recruitment within the Marketing Communications industry I work in.

Across all skillsets finding the right individual can be both time consuming and frustrating particularly when dealing with such a diverse workforce this sector represents. So what best practice can you use to help?

  • Use Social Media – LinkedIn, Twitter and Facebook all help and can be a free tool to get your requirements out there especially if you can get colleagues to share
  • Ensure your website has a careers page and crucially it is up to date!
  • Consider an apprenticeship or intern scheme so contact local colleges and schools
  • Colleague recommendations

Paying for job adverts on LinkedIn or Ozzle can produce results, however, they will come at a cost depending on the options you choose.

Alternatively, you can let specialised recruitment agencies do all the work for an even higher cost but make sure you negotiate hard and get refund terms if the appointment does not work out – typically a sliding scale over three months.

Enhancing your brand is an important tool to help attract new talent ensuring that you portray your business as an exciting and rewarding place to work.

All of the above are areas that can help get the right team members onboard however what many organisations are missing, are actual proper job definitions, with proper behavioural definitions and proper skill and competence (and competency) definitions. This results in the job advertisement being poorly worded and therefore the possibility of incorrectly matched applicants being interviewed.

Ensure your focus is on what type of personality you want working in your organisation, their skills, ambition and ultimately the objective of the vacancy in a business perspective.

Blog written by Wes Dowding, Director, Technology and Operations, Romax


March 10, 2015

Marketing Glossary of Terms


Welcome to our Marketing Glossary of Terms from Romax. This is intended to assist you in working with us. We try hard to avoid jargon, but there will always be a phrase or two that slips in! If you would like clarity on any please contact hello@romax.co.uk

Phrase or Word Meaning or Interpretation


Any paid form of non-personal presentation and promotion of ideas, goods or services by an identifiable sponsor’


Application Program Interface – an abbreviation of application program interface, is a set of routines, protocols, and tools for building software applications. The API specifies how software components should interact and are used when programming graphical user interface (GUI) components.


Usually 3mm or additional image printed over the edge of the final print size, so that when the printed paper is cut to size, there is no ‘white’ border around an image that should print to the paper’s edge.


Buy One Get One Free


Business Reply Envelope (Freepost Envelope) Often included in a marketing campaign, particularly a Charity based DM piece requesting donations. A pre-printed envelope with a Royal Mail Business Reply Services licence which prompts a charge to the mailer NOT the donor.


From a marketing context, a campaign can be a single contact point covering a single show, or a project covering months or years around a product or product range. A campaign normally however, is a smaller segment of an overall marketing/business plan with a specific target involved based on the investment made. A return on Investment (ROI) would usually apply to an individual campaign.


4 colour printing process – Cyan, Magenta, Yellow , Black

Cold List

A database of individuals be they B2B or B2C of potential clients or buyers of your product service that have NOT shown previous interest or past lapsed/purchases of your service/product, but have a strong likelihood of having an interest.

Crop Marks

Crossed lines placed at the corners of an image or a page to indicate where to trim it are known as crop marks.

Cross Media

Cross-media marketing is a form of cross-promotion in which promotional companies commit to surpassing traditional advertisement techniques and decide to include extra appeals to the products they offer. The material can be communicated by any mass media such as e-mails, letters, web pages, or other recruiting sources.


A date set in the diary that is agreed by the client and supplier as the point in which a campaign should reach its target audience.

Deceased Data Register

A database of demised individuals that have recently passed away. This database is used to ensure that communications are not sent to deceased individuals, which can upset other family residents upon receipt.

De-Duplicate (De-dupe)

The analysis of databases that may contain duplicate records within the same file or where there is a chance that data may be contained in multiple data files where only one record is required. Software is used to compare using varying levels of matches on chosen criteria to confirm an exact match or a probable match.

Digital print

In digital printing, an image is sent directly to the printer using digital files such as PDFs and those from graphics software such as Illustrator and InDesign. This eliminates the need for a printing plate, which is used in offset printing.

Digital Proof

Preparing a sample of printed output on a computer printer before the job is printed on a commercial press.

Direct Mail

A marketing effort that uses a mail service to deliver a promotional printed piece to your target audience.

Direct Marketing

‘An interactive system of marketing which uses one or more advertising media to effect a measurable response/and or transaction at any location’.

DPI (Dots Per Inch)

Number of printed dots printed per inch of paper – a measure of print density. The more |DPI the higher the resolution/definition of the print.


Downstream Access –  mailing services provided by competitor to Royal Mail and then handed back to Royal Mail for final stage of delivery.


Digitally printing to two sides of one sheet.


Messages distributed by electronic means from one computer user to one or more recipients via a network.

Gross Profit

A company’s revenue minus its cost of goods sold. Gross profit is a company’s residual profit after selling a product or service and deducting the cost associated with its production and sale. To calculate gross profit: examine the income statement, take the revenue and subtract the cost of goods sold. Also called “gross margin” and “gross income”.


Grams per Square Metre’, It’s a measurement of paper weight which allows for printers to be far more precise than they could be with woolly terms like ‘thick’, ‘thin’ and ‘kinda in the middle’. As the name suggests, it tells you how much a square metre of the paper or card you’re using would weigh.

iGen 150

The most recent digital colour press released by Xerox. The quality of print combined with the range of paper size up to to 6pp A4 means increased versatility and quality for colour variable digital print.


The Application of Mono or Colour Ink ‘sprayed’ on to paper product in varying dpi (dots per inch).

Litho print

Oil and Water Don’t Mix – Lithographic Print

Loss Leader

A retailer or vendor deliberately losses out on any profit from one promotion in order to gain footfall or spend on other items not in a sale or promotion. So making a loss on the individual item, yet making an overall margin on the total spend from the consumer. A strategy not risk free but loss leaders tend to be well planned.

LPI (Lines Per Inch)

Number of printed lines printed per inch of paper – a measure of print density. The more LPI the higher the resolution/definition of the print.

Mail Mark

A 2D barcode used to track and sort mail.


Mailsort was a five-digit address-coding scheme used by the Royal Mail (the UK’s postal service) and its business customers for the automatic direction of mail. Mail users who could present mail sorted by Mailsort code and in quantities of 4,000 upwards (1,000 upwards for large letters and packets) receive a discounted postal rate.


The difference between the sale value and the costs of the business and other expenses.


The chosen channel to market or advertise media can be any form of method of portraying a message, often split into below the line and above the line, Above the line being media that is not data driven, and below the line being data driven. Increasingly given data and modern technology, there is increasing Cross Media or through the line marketing which uses data mainly as the route to drive personalised messages, but also non personalised messages through socio-demographic data analysis.


Multimedia Messaging Service (MMS) is a standard way to send messages that include multimedia content to and from mobile phones.

Movers and Gone-away Data

A database of individuals that have recently moved address or gone-away (left) their previous registered address. Very often individuals only advise the absolute essential utility and finance companies of their relocation and other organisations are often left in the dark. Using this database enables marketeers to remove these individuals so reducing their marketing spend on non-recipients. A further addition of this database in some circumstances is to track the person to the new address for onward marketing communication.


Online Business Account – Solely for clients with direct postage accounts with Royal Mail.


Postcode Address File: Owned and managed by Royal Mail, this contains all 20 million UK addresses and is used as a reference tool for data accuracy and data capture.

PDF Proof

A PDF Proof is a ‘Portable Document Format’ file that gives a fairly good idea of what the finished print should look like. They are typically used in order for a client to check text, images and layout before going to print.

PPI (Pixels Per Inch)

This is screen resolution density of the image on the screen.

PPI (Printed Postage Impression)

Postal indicia depicting postage paid on account, can be used for additional marketing touch point.


Personalised URL (Uniform Resource Locator) or location address on a computer network – particularly used via the internet.

Response Management

A successful marketing campaign, will lead to responses. Handling these responses in terms of physical receipt, opening, scanning, and capturing of the content, data, banking and additional fulfilment as a result of the response is a task suited to some organisations and based on volume. Many mailing houses manage mail response and return as well as outbound communications.


Red, green blue – usually monitors or screens are set to this resolution.


Return on investment (ROI) is the benefit to the investor resulting from an investment of some resource. A high ROI means the investment gains compare favourably to investment cost. As a performance measure, ROI is used to evaluate the efficiency of an investment or to compare the efficiency of a number of different investments. In purely economic terms, it is one way of considering profits in relation to capital invested.


Experts in Data driven direct marketing, cross media, personalised digital print and direct mail.

sales promotion

A range of tactical marketing techniques, designed within a strategic marketing framework, to add value to a product or service, in order to achieve a specific sales and marketing objective.’


A name and address of an individual(s) – usually the purchaser(s) of the marketing campaign to test the fall to earth date and quality of the marketing piece/campaign, added to the supplied data prior to supply to the agency/mailing house.


Digitally printing to one side of one sheet.


Short Message Service (SMS) is a text messaging service component of phone, Web, or mobile communication systems.

Strap Line

A Call to Action on a carrier sheet or envelope aimed at prompting the recipient to act on receipt of the marketing piece.

Warm List

A database of individuals be they B2B or B2C of potential clients or buyers of your product service that has shown previous interest or past lapsed/purchases of your or similar products.

Wet Proof

A Wet-Proof is a printed proofing page of your file/s. It is printed on the actual paper that will be used on your project; with the actual inks that will be used on the final press run. It requires special set-up on press and special plate output which makes it a pricier proofing option. However, this type of proofing process yields the best colour proofing result. Wet-Proof is an option especially recommended on projects that are critical on colours. This includes art books; museum quality projects and photography books.

February 2, 2015

Streamline your client communication processes using single supplier outsourcing

Streamline your client communication processes using single supplier outsourcing

 We all know that life for a professional working in membership or marketing communications can be hectic and it’s essential to make the best use of your time, to ensure the best results for your clients. One way to achieve this is by working with a single dedicated supplier, rather than many. Here are four ways you can streamline your business processes, by outsourcing through a marketing services company:

Tired of dealing with multiple suppliers? Hours spent on the phone, dealing with layers of admin and payments? At Romax, we remove the administration hassle from your to-do list. We have access to a huge breadth of contract specialists and when you work with us, you’ll only have to deal with one quote process, one supplier and one invoice. We take care of the individual admin processes for each person you work with, saving you valuable time to do what’s important to you and your business.

 One downfall of using multiple suppliers, is that you can’t always guarantee they’ll have the skills or experience you require and time is often lost in logistics and communication orchestrating the project. Poor effort, lack of knowledge and shoddy craftsmanship can be damaging, not only to your product but to your schedule. By outsourcing to an efficient, audited and professional company, you will succeed in making yourself and your projects successful. That’s why it’s essential to trust the professionals you engage with. At Romax, we take care of the filtering process for you. We’ll ensure that only highly trained and motivated professionals are appointed to take care of your projects, allowing you peace of mind.

All that extra time you’ll save means you can put your resources into delivering quality projects for your clients. You’ll have the freedom to focus on your in-house team, making sure they have everything they need to get the job done. All the while, your brilliant team of outsourced specialists will be contributing to the workflow, rather than slowing it down.

 Deliver to your customers faster Become more cost effective

 When you take into account the cost of staffing your in-house team, outsourcing can often be a highly cost-effective solution. Whether you’re bringing in an entire creative team, or just one specialist for a specific project, the time and money saved on finding that perfect person and then employing them directly can become considerable. Add to that the administration staff required to manage a wide and varied team of individuals, and the costs continue to rise. By using a marketing services company like Romax, you can concentrate funds on your core business provisions, without becoming distracted by additional administration costs.