June 6, 2016

Mailmark Savings – Users Avoid Postage Price Increase

Mailmark Savings Continue to Provide the Lowest Price for Volume Mail.

Customers opting to continue using CBC barcode services for posting Business Mail and Advertising Mail, sorted and unsorted letters will experience a price increase of circa 1.5% from 4th July 2016.

To avoid the price increase, (if you have not already made the switch) we recommend you move to one of the Mailmark postage products that are available. Mailmark will be circa 4% cheaper than CBC barcode services from July 4th 2016 as the CBC Product costs increase. (Mailmark costs will remain the same).

Mailmark is Royal Mail’s 2D barcode technology. It includes the following benefits at no extra cost to you:

  • Where mail is and when it’s going out for delivery
  • Accurate predictions of mail landing allow flexing of resource in your contact and marketing teams
  • Online, custom reporting so that you can see the status of your mail and the quality of your data
Mailmark Barcodes

How Mailmark Savings work

As your mail is produced, a Mailmark is added. Your mailing details are then added to an e-manifest (an electronic list of your consignments). That gets sent to Royal Mail. As your mail rolls through the postal system, the barcodes are scanned and recorded, generating a personal report which you can check online to see exactly what’s happening with your mail.

More information about Mailmark Savings is available at royalmail.com/Mailmark.

 

What Next for the Postal Industry?

Early adopters of this service have seen the continued improvement of the service and a reduction in issues (although relatively minor) relating to reporting which were to be expected from any new product. Royal Mail’s move towards increasing non-Mailmark postings demonstrates their, and that of the postal industry at large, intention to drive users towards a more efficient sortation based on more machine sortable work.

It is understood that mail – particularly mail that cannot be machine sorted – will attract increased costs in comparison to the Mailmark service as Royal Mail is forced to improve efficiencies. Charges based on the ‘work required’ to deliver a particular mail format type will evolve, rather than (what has been perceived over the years) a cross subsidy by volume machine sortable mail to cover the additional costs of hand sorting bulky and non-machine sortable mail.

 

romax_logo_tag_blueRomax Marketing & Distribution, a Greenwich-London based company, provides a wide range of services in Direct Marketing for B2B and B2CDirect Mail, Data Management, Printing, Discount Postage and Membership Communication Services and Consultancy. Contact us: hello@romax.co.uk +44 (0) 20 8293 8550

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January 27, 2015

Mailmark Discounted UK Post Service

Mailmark Discounted UK Post Service, what does it mean to buyers of Direct Mail and what is it exactly?

For a full insight into Mailmark visit Royal Mail’s website here.

The key to the service is to allow true visibility and tracking of your mail from despatch to delivery, and ultimately for the platform to act as a returns data capture tool as well.

Utilising a 2D barcode that contains the address delivery data  and sortation codes for mailsort discounts.  The mail piece is scanned and tracked through the postal system to provide a ‘fall to earth’ date (or delivery date). Unless you are a mailing house, use a mailing house, or a large producer of mail, then Mailmark is something that as an organisation you will not need to get too hung up over.

Your supplier will make recommendations to you to use Mailmark (if they have completed the accreditation process themselves) you will require a log in to view the tracking portal, but you should be ‘hand-held’ through this process by your mailing house.

Apart from the tracking and open visibility of the mailing that the mail market has been seeking for years, this service allows marketing professionals to visibly see the effects of their campaigns in real time, and to plan effectively around responses, orders, box offices, call centres etc. as a result of the planned mailing.

Further more Royal Mail Retail and Wholesale (the Downstream Access Suppliers) wholesale network can all access Mailmark and have received confirmation that the cost of Mailmark Products will remain the cheapest postal service across all mail products. So there is additional cost incentive to utilise Mailmark for your next mailing.

Setting up Mail Mark is easy through Romax, we follow simple steps and make the process painless for you.

romax_logo_tag_blueRomax Marketing & Distribution, a Greenwich-London based company, provides a wide range of services in Direct Marketing for B2B and B2CDirect Mail, Data Management, Printing, Discount Postage and Membership Communication Services and Consultancy. Contact us: hello@romax.co.uk +44 (0) 20 8293 8550

Contact Us