October 23, 2017

5 ways to save money in your direct marketing communication

Written by Nilda Cerna, Marketing Manager at Romax Marketing & Distribution.

It’s a fact that printed communication is back and it’s necessary for every marketing strategy. However, most of the digital marketers are worried about the price of printing and postage and how to measure direct mail campaign success.

At Romax we have talked a lot about the impact that printed communication has on brand recognition, sales, and campaign ROI both, individually and as part of the overall campaign. We haven’t mentioned how to reduce the cost of direct mail whilst retaining the quality of the product and service.

Different strategies help you to save money in your direct marketing, and most of them aren’t related to the quality of the material or printing process. Here you have 5 ways to save money in your direct marketing communication:

1. Less is more

There are lots of direct mail options such as letters, postcards, catalogues, leaflets, magazines and personalised one-piece mailer formats. You can save money just by switching your actual direct mail format for an option that reduces the size, weight or any other component.

For instance, you can reduce the size of your communication to fit in a letter category instead of a large letter; this will save you a lot of money without changing any message in your mail piece. Check out the Sadler’s Wells case study with £7,500 saved in postage from one season campaign – £30K annually. Furthermore, if you reduce the length of your communication, and send a roll-fold A4 instead of a twenty-page catalogue or magazine, you’ll save both printing and postage.

2. Booking in advance

Booking your direct mail job with a direct marketing supplier in advance also gives you a pool of benefits, not just related to saving money. You can secure your print production and delivery which will bring you peace of mind, you’ll have enough time for design and text amends and copy proof, and of course, you’ll avoid extra charges relate to increases in the price of paper, postage and other components which are the variable component of the direct mail equation.

Did I mention that some companies charge for the last-minute booking or for moving your job along the schedule? That’s the same as being charged all your money for buying the last can of coke in the desert!

3. Cleaning data

Did you know that 1.2 million people move house each year and national change of address file contains 24 million records? Moreover, the estimates suggest that 170,000 mailings are sent every day to the deceased.

You can avoid the cost of printing, postage and response management of those records who have passed away or have changed their address, by cleaning your database. Furthermore, you can also avoid a customer lost through annoyance if you keep their records accurate. Direct Marketing suppliers, such as Romax, offer you data management and response services, to reduce this waste of money.

4. Targeting your campaign – profiling

Should you send the same piece of direct mail to all your clients or prospects, or only who is more likely to buy? Within your data, you should have your client profiles, which may include gender, age, marital status, family lifestyle, personal income model, etc. This can help you to create a targeted direct marketing communication, for example, you can send a brochure to your customer who has a high-value history, and the rest send them an informative letter or postcard.

5. Save postage costs with a Direct Marketing company – £13,000 annually

It’s not the same postage cost when sending twenty welcome packs a day, compared with a mailing house who send out thousands of welcome packs per day. Volume is something that always reduces the price of your postage and delivery. You can benefit with your shared access to high volume mail, or any other communication. Thanks to a global direct marketing supplier, you will achieve a discount also. The amount of saving is variable depending on the volume, size of the letter or parcel, destination, etc.

At Romax we work with all sizes of organisations to help them save money on postage when you print with us and use our mailing house services. For instance, we work with one of the largest museums in London, who saved more than £13,000 annually in postage just from their printed membership communications.

romax_logo_tag_blueRomax Marketing & Distribution, a Greenwich-London based company, provides a wide range of services in Direct Marketing for B2B and B2CDirect Mail, Data Management, Printing, Discount Postage and Membership Communication Services and Consultancy. 

Contact us: hello@romax.co.uk +44 (0) 20 8293 8550

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October 11, 2017

5 reasons to introduce more printed client communication

Written by Nilda Cerna, Marketing Manager at Romax Marketing & Distribution.

 

In business, there are a series of strategies to build loyalty from your clients and prospects. There are companies which include loyal programs to encourage their customers to reach goals, such as an amount of points collected, to receive discounts or other benefits. Moreover, they also know their purchase behaviour and help to target and promote products suitable for them and reduce excessive printed membership communication.

Likewise, arts and other organisations have implemented membership schemes, which allows them to segment their offer depending on the type of level chosen by the member.

The result of this segmentation is a series of targeted communications that might have to be released at different times throughout the month, dependent on when the customer or member joined, their member status, their associated benefits, renewal state or when they should receive their monthly bill or magazine.

Whilst sending the same generic communication, across both digital or printed mediums, to all the clients and/or members is common practice because it is ‘easy’, it does little to further engage the member with your brand or helps you to increase engagement. The consequence is a lower response ratio, less loyalty and fewer renewals.

Undoubtedly, printed communication has an important role in marketing strategy. Research confirms how physical advertising and communication is more successful because it is more readily absorbed by the brain, involving more emotional process across multiple senses, not just sight. As a result, it produces more brain responses which help to reach a brand recall 70% higher than digital communications.

Here you have 5 reasons to introduce more printed client communication:

  1. Increase your client’s satisfaction – Welcome pack

Email open rates are around 20% depending on the industry, according to Royal Mail MarketReach, 83% of people read and 69% interact with a mail with information update. Furthermore, as soon as your client or member receives their loyalty or member card in a neatly presented welcome pack, the likelihood that they will buy a further product or participate in an event increases significantly: 97% of people were influenced to make an online purchase as a direct result of receiving mail.

  1. Personalised printed communications increase sales

Personalisation is crucial in your communication and with printing, you can achieve better results. A targeted letter is more than “dear name”, if you want a big impact, you must include variable printed communication that utilises alternative text and images for every target group within your campaign.

 

For example, charitable organisations used personalisation to request a different amount of donations according to each donor’s annual income, which is obtained by profiling the database. This targeted communication made a big impact on their funding campaigns.

 

The Salvation Army received on average £22.53 via mail compared with the £2.08 with paid search.

Personalised printed communication helps to increase the number of sales, the value of each purchase and influence renewals within a loyalty programme.

At Romax Marketing & Distribution we use software that matches each record that you have in your database with the correct content collateral. Clients such as the retailer Emma Bridgewater use it on their catalogues and other communications because it increases their campaign ROI.

 Increase the client’s renewal target and ROI

It’s a fact that a physical targeted communication has a greater impact than an electronic one alone, but, when we talk about the annual membership renewal, the combination of targeting and printed communication makes a big difference.

Using mail in a campaign can increase the ROI by 27% and 40% for sales and acquisition respectively, according to Royal Mail MarketReach.

  1. Printed Membership communication management optimises the overall process

Sending a print communication takes time: preparing it, proofing, printing and then sending it. Add to that managing the returns/response. If you have, for example, nine types of different members – or clients, and every one of them has a different level, benefit or list of products, that can be 30 different types of text alone. Automating the process will reduce time on proofing and pre-press and shorten the time it takes from a member joining or a new client signing up until they receive their welcome pack.

Managing the communication with a direct marketing supplier, set up on with an automated workflow to service the requirements for your member or client, which includes, variable text, images and whatever you decide is crucial content. You only have to upload your member/client database and they prepare, proof and send your communication to your client, releasing you and your team to focus on acquisition rather than administration.

The amount of time saved is massive with a high impact on your brand and productivity.

  1. Outsourced printed membership communication management saves money on postage – £30,000

Discounts for volume is something that can help you save a lot of money. At Romax we work with many membership organisations, reducing their postage costs substantially for both UK and Overseas postage.

By making recommendations to Sadler’s Wells we demonstrated an average saving of £7,500 in postage alone for every brochure season mailing, that meant an annual saving of over £30k.

Of course, the discount depends on multiple factors such as the type of letter or welcome pack, weight, volume, etc. but we are here to help guide you through that complexity.

If you are still not convinced about outsourcing your communication management, then challenge us to see how Romax can help you to manage your clients and/or member communication better. With our 20 years of experience supplying personalised printed communication services for organisations such as Southbank Centre, DKMS and Mercedes-Benz, you’ve got nothing to lose.

 

 

 

 

 

References: Royal Mail Market Reach

 

romax_logo_tag_blueRomax Marketing & Distribution, a Greenwich-London based company, provides a wide range of services in Direct Marketing for B2B and B2CDirect Mail, Data Management, Printing, Discount Postage and Membership Communication Services and Consultancy. 

Contact us: hello@romax.co.uk +44 (0) 20 8293 8550

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October 3, 2017

Direct Mail Case Study: 349% ROI

The Client

Fantastic Services provides cleaning and maintenance services to both consumers and businesses in the UK, operating under several sub-brands: Fantastic Cleaners, Fantastic Gardeners, Fantastic Handyman, Fantastic Pest Control, and many others specialising in different trades.

The Challenge

Fantastic Services engaged Romax to help organise their planned Direct Mail campaigns for 2017. The objective was to acquire new customers through a purchased database and re-establish contact with customers who had not used Fantastic Services for some time.
As part of their planned monthly campaign, they are doing B2C mailing. Using their own data of new and return customers to the brand. Their goals were to both, increase revenue and improve brand awareness.

The Solution

Romax made a series of recommendations to help make their Direct Mail Campaign a success.

Firstly, Romax recommended to digitally print the letters in full colour, which allowed full personalisation throughout. Secondly, adding the company logo onto the envelopes, to help promote the brand and create recognition for those already familiar with it. Finally, Romax designed and ran out sample packs of different options for client approval adding promotion codes aimed at incentivising potential and existing customers to engage Fantastic Services.

Quick Turnaround Times

Romax and Fantastic Services also pre-agreed quick turnaround times to ensure the packs arrived promptly, to ensure that the acquired data did not become ‘out of date’. After the initial mailing Romax now despatch incentivised promo code mailings shortly after a client has used a service to increase additional activity and improve revenue per client.

Keeping Costs Down.

Using our industry experience, the mailing was sent via advertising mail – a discounted postal service for marketing purposes. Additionally, we added a mailmark barcode to the letter which ensured that not only was the mail fully trackable through to delivery but that the cheapest postal price was achieved.

The Results

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One of their most successful direct mail pieces was sent in May 2017.  Mailing out to new clients with a letter which included a discount promo code and a clear call to action.  Romax managed the project which included: data management, printing the letters and envelopes, fulfilment, postage and distribution in the UK.

 

Direct Mail Results – 349% ROI

Fantastic Services have sent out via Romax a good number of letters in their first six months and continue to send regular highly targeted mailings that achieve excellent returns: the overall direct mail campaign has reached a 349% ROI.

 

romax_logo_tag_blueRomax Marketing & Distribution, a Greenwich-London based company, provides a wide range of services in Direct Marketing for B2B and B2CDirect Mail, Data Management, Printing, Discount Postage and Membership Communication Services and Consultancy. 

Contact us: hello@romax.co.uk +44 (0) 20 8293 8550

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July 25, 2017

Direct Mail Facts & Figures

Written by Nilda Cerna, Marketing Manager at Romax Marketing & Distribution.

Direct Mail

Are you trying to increase the open rate of your emails to bring more traffic to your website and grow sales? What if I told you that Direct Mail delivered a great return on investment (ROI) and creates strong, emotional connections and brand associations? Let’s show you figures from the Private Life of Mail research by Royal Mail Market Reach that supports this. Research based on eighteen months of investigation, which included focus groups, neuroscience and tactility work, and more than 9.5K survey responses.

 

Mail in the home

“On average, people kept door drops for 38 days.”

The study shows that people commonly keep mail they find useful. 66% of the respondents stated that they keep mail that they considered useful. Financial and tourism sectors mail saw increases on that figure up to 72%. In contrast, a study of the email analytics revealed that 51% of emails are deleted within two seconds.

Kantar Media’s TGI survey confirmed that 80% of adults had kept relevant mail in the last four weeks. On average, the mail was kept for 17 days for advertising mail, 38 days for door drops and 45 days for bills and statements. For the same reason, it is common practice in the transactional mail, to include targeted communications and adverts, Romax’s many utility clients use this strategy to cross-sell other products.

The age group of 15-34 years old (millennials) are:

  • 42% more likely to find mail memorable than the UK population as a whole.
  • 71% more likely to trust the advertising mail they receive.
  • 21% more likely to have switched supplier as a result of mail.

Mail in the heart

“People value something they can see & touch 24% more than something they can only see.”

There are strong reasons why getting consumers to engage physically with a brand is likely to have a stronger effect on them. Multisensory stimulations alter the way the brain processes messages which are key to driving an emotional response to messages or brands.

Physical contact results in a sense of ownership over an item (Endowment effect), therefore mail gains an advantage over email.

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In the study, 64% of the responders had opened a piece of mail that day, and the majority who did go on to interact with it. The highest open rates and interactions come from Statement, bill or information updates, brochures and letters with a promotion or special offer.

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Mail in the Wallet

“ 87% of the responders were influenced to make online purchases as a direct result of receiving mail.”

The Internet has changed your customer’s behaviour. They research a product online and buy it in one click. Often digital behaviour is the last action, an identifiable part of the process, though generated by offline media.

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The Royal Mail research shows that mail is highly effective at delivering ROI. When mail was included in a campaign, the total communications ROI increased by 12%.  Including mail delivers more than just ROI. Incremental reach, the efficient growth of market share and cost per new customer acquisition also perform better.

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To summarise, a single piece of mail can represent multiple opportunities for people to engage with a brand, reminding them of it, reinforcing its values, and ultimately becoming part of everyday life. Direct mail creates an instinctive sense of value being exchanged between the sender and recipient, which the latter may not be aware of.

References: Private Life of Mail, Royal Mail MarketReach. 3Bet Media Marketing, Litmus Email Analytics 2013. TGI Kantar Media, 2014.

 

 

Romax_tag1Romax Marketing & Distribution, a Greenwich-London based company, provides a wide range of services in Direct Marketing for B2B and B2C, Direct Mail, Data Management, Printing, Discount Postage and Membership Communication Services and Consultancy.

Contact us: hello@romax.co.uk +44 (0) 20 8293 8550

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May 13, 2016

Arts and Culture Marketing for London

Written by Charlene Plows, Head of Client Services at Romax Marketing.

Maybe it’s because I am a Londoner……

So what do I love about London?? The arts and culture in London for a start, not to mention the multi-billion-pound retail industry.

It is just so accessible, I can simply jump on a tube and within ten minutes be in the hassle and bustle of Central London!

London is one of the most popular tourist destinations in the whole world, attracting around 30 million visitors from other countries each and every year. People travel here from every corner of the globe to admire London’s many impressive monuments and explore the richly vibrant culture of the city. In addition, a total of roughly 26 million overnight visits are made to London each year, and these overnight visits are mostly made by people living in other parts of the United Kingdom.

Whether you’re purchasing a beautifully crafted dinner set from Emma Bridgewater, visiting an exhibition in one of many museums, possibly taking a tour of the Theatre and Performance exhibit at the V&A or watching Yang Lipings, Contemporary Dance ‘Under Siege’ at Sadler’s Wells theatre. The choices are vast. You could even find myself face-to-face with the majestic Asiatic lion at the spectacular new lion enclosure ‘Land of Lions’ at ZSL!

Land of the Lions Marketing for ZSL

Land of the Lions ZSL

London Zoo

Revenues generated by tourism in London comprise approximately 10 percent of the city’s gross value added income, and it is projected that tourists in London spend approximately £15 million per year. This figure includes all aspects of the tourism industry, such as accommodation, transportation, eating out and attraction entrance fees.

Arts and Culture Marketing for London

The collection of data to understand your ‘audience’, if managed properly, using value added marketing to reach those individuals, will pay dividends.  Simple but effective personalised communication using variable messaging combined with carefully thought out incentives to promote membership or events will demonstrate a connection that engages them.

 

Membership Communications

Regular communications to your customers or members will help them feel that you value them. Add value to their membership and make them feel that their ticket or subscriptions charges are worth every penny in this hard-fought market. Ensure they receive details of all upcoming events ahead of the general public, not forgetting all the other additional perks!

It doesn’t need to cost a fortune to stay in contact with past bookers and attendees – with correct and effective marketing, these people could be your new members paying annual subscriptions. The perfect help in boosting your sales and bringing greater recognition to your brand.

 

romax_logo_tag_blueRomax Marketing & Distribution, a Greenwich-London based company, provides a wide range of services in Direct Marketing for B2B and B2CDirect Mail, Data Management, Printing, Discount Postage and Membership Communication Services and Consultancy. Contact us: hello@romax.co.uk +44 (0) 20 8293 8550

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January 12, 2016

Direct Mail third most important channel in UK and USA

Direct mail has once again proven that marketing professionals are returning in droves back to this tried, tested and effective medium.

UK advertising expenditure for direct mail rose 4.5% to £965m over the first six months of 2015, and is forecast to reach £1.9bn by year-end, according to the latest results from the AA/Warc UK Expenditure Report.

When measured by expenditure, advertising mail is the third-largest medium for advertising in the UK, behind TV and pure play internet. Its share of all UK adspend over the first half of the year stood at 10.4% – rising to 15.1% when measuring only display – and spend of £965m was the highest recorded in the years following the financial crash in 2008.

UK direct mail trend is mirrored across the Atlantic in the USA

The situation for DM spend in the USA is similar, with TV representing 25% of the investements and Direct Mail 17%. (The totals for the USA include however also Teleservices which represent 15%. It is expected that 2015 will be a top year for the advertising industry with growth for every channel with the exception of newspapers.

 

Royal Mail‘s focus on the mail advertising sector for promotional personalised marketing, plus the introduction of more advertising friendly services such as Mailmark, and the recently introduced catalogue admail, is helping to incentivise marketing departments to utilise mail in conjunction with other mediums to create tangible touch points.

 

Reduced pricing for ad mail – particularly in Mailmark services means that there is actually an effective price reduction for these marketing lead mail services. Combine this price drop with the well documented results that a physical printed piece has on the recipients’ engagement and response in relation to the advertising brand, results in a win:win.e-publishing

Magazines too invest a lot in understanding the role they play for consumers. Various articles point at the unique position of magazines. Certainly when it comes to engagement and client retention. new publications are increasingly rising, particularly when used in conjunction with interactive e-publishing and branded smartphone apps.

romax_logo_tag_blueRomax Marketing & Distribution, a Greenwich-London based company, provides a wide range of services in Direct Marketing for B2B and B2CDirect Mail, Data Management, Printing, Discount Postage and Membership Communication Services and Consultancy. Contact us: hello@romax.co.uk +44 (0) 20 8293 8550

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June 4, 2015

London Mailing House Tour a Success as Romax Can Organise a ‘Drinking Session’ in a Brewery!

London Mailing House Tour a Success

Couldn’t organise the proverbial ‘P*** Up’ in a brewery, couldn’t be further from the truth for Romax, as we host members of the South East Board for a tour of the Romax Facilities followed by a tour of the local Meantime Brewery in Greenwich.

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As a digital manufacturing and digital print and mailing house in London, Romax operates from a well provisioned print facility providing direct mail print, mail fulfilment and direct mail, so as a manufacturing plant with an array of hi tech and industrial machinery, it is always fascinating to experience other manufacturing processes – particularly those with such ‘flavourable’ outcomes!

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Meantime offer a very interesting tour and the beer is pretty good too! Our guests from the BPIF Board all commented on the event as being a great success. Direct Mail is used by many retailers to promote their brand to consumers and the success it provides as a return in investment from marketing spend, particularly when utilised as part of an OMNI channel or Multi Channel Marketing campaign is recognised as the best.

20150528_171313 Meantime Brewery

For more information about Romax a London Mailing House, please email: hello@romax.co.uk

February 6, 2015

Sustainable Marketing

Sustainable Marketing – Environmental and ROI considerations – Why direct mail is the smart choice.

 With the modern dependence on email marketing, the value of direct mail has been somewhat overlooked. The email boom and the public’s misunderstanding about the environmental impact of this area of marketing has conspired to leave an awful lot of businesses missing out on the benefits that only a well thought-out, creative direct mail campaign can bring.

The public perception of the industry as wasteful and not environmentally aware is just flat-out wrong and is something that we are working tirelessly to change; we try to offer a fairer reflection of steps being taken to ensure that direct mail has as small an impact on the environment as possible. For example, the mailing industry is constantly searching out ways in which it can reduce its carbon footprint, as all responsible industries and individuals should be, and great strides have been made in recent years in areas such as the types of materials used and improving the accuracy of addresses used to reduce undeliverable items.

 
The Direct Mail Association has also been engaged in an industry-wide initiative to reduce any impact that direct mail has on the environment. The Green 15 enforces 15 baseline business practices across all areas of the direct mail life-cycle that companies must adhere to when producing campaigns in order to improve environmental performance. All of which have combined to make direct mail an environmentally-viable choice when considering your marketing strategy.

While we thoroughly advocate the use of email marketing as part of a fully integrated cross media campaign, given the rise of things like smartphone use, as a stand-alone marketing method is one that is easily dismissed by the recipient. Think about it: we all receive endless emails and only give very short shrift to 90% of them. It is so easy for campaigns to wind up in the junk e-mail folder, never to be seen again and with it goes your hard work. That is never the case when direct mail is integrated correctly.

 There is nothing quite so creative as a direct mail campaign; memorable items that tie in with your brand really do make an impact on the mind of potential customers in a far more meaningful way than just another email. For more information on what a well-crafted direct mail campaign can do for your business, please contact Romax

 

February 5, 2015

Romax Achieve Double Bubble ISO 9001 & ISO 27001 Data Security

Romax Achieve Double Bubble ISO 9001 & ISO 27001 Data Security

Last week Romax received further confirmation that the level of quality and data security associated with the business services and output was still excellent. Having been externally assessed by independent adjudicators, Romax once again exceeded the standards required to retain our ISO credentials.

 

When is it OK to blew your own trumpet? Well – sometimes if you don’t do it then nobody else is going to do it for you!

Clients can be confident once more that when they place a job with Romax, service, data security and quality are assured. Contact Romax on 020 8293 9550 or email hello@romax.co.uk

 

February 3, 2015

Mailmen – Direct Mail Report Endorsed by Marketing Leaders

 

Mailmen: Marketing Leaders Endorse Royal Mail MarketReach Direct Mail Report

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Robert Senior Comments on the effectiveness in the use of Direct Mail in a marketing campaign

Mailmen: Marketing Leaders Endorse Royal Mail’s MarketReach Campaign endorsed by five influential industry leaders: Robert Senior, Worldwide CEO, Saatchi & Saatchi Fallon Group; Karen Blackett OBE, CEO MediaCom; Nik Roope, Founder, Poke; Elspeth Lynn, Executive Creative Director, M&C Saatchi and David Robinson, Sales and Marketing Director, The Sun.

No marketing professional will ‘put everything on red’ when it comes to planning a successful marketing campaign, but there has been a reawakening of late in the realisation that the value return made from social media and email campaigns without the combined use of a more tangible and emotive marketing touch point such as printed direct mail, does not create the returns required.

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At Romax we are huge advocates of the correct use of data driven marketing to ensure that the message of  your campaigns reach the target audience via their preferred media, but also as importantly allows them to respond by the method of their choice. Increasingly this is by a hand held device, tablet, phone or web device. The marketing stimulant to drive activity on your site is what needs thought – a true multi-media cross media  data driven campaign.

Salvation Army Case Study: There is a great case study in the report from a Charitable perspective. It is important to remember that direct mail is the strongest stimulant for the charity sector, but if your non-charity sector marketing campaign is planned as well you will achieve good results too. The graph speaks for itself.

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We thought this was a little extreme, but let’s remember this is a marketing report endorsed by ‘The Sun’ so you would expect an evocative headline. As we believe that direct mail is the epitome of communication with clients we can categorically state that no animals were (or will be) eaten as a result of this report!

Part of the report around the impact of direct mail was around the retained value in the household. Big Brother style cameras were installed to ascertain where and how direct mail was interacted with and acted upon. The opposite plan demonstrates the ‘warm’ and ‘hot’ spots of interaction. Unsurprisingly (some may say surprisingly) 1% of people do actually take their mail to the toilet to open it! Top spots being of course the Living Room and Kitchen. More importantly however this shows that once the mail piece has reached destination, it stays in around the household as a tangible interactive marketing piece for so much longer than a electronic communication which we feel are best used as reminders to jolt a response as part of a campaign.

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All reports need a comparison chart and we chose this one to discuss here (there are lots more in the report so if you like a good graph or two, you won’t be deprived!) The open rates for ALL of these mail pieces are all much higher than any email campaign would dream of achieving, (where an open rate of 15% plus is seen as a result!) Interaction again is considerably higher than email alone, where a click through interaction rate of single figures is good. So to download the report to read it for yourself now that we have provided an overview click HERE

OK So there was one more….Again we are very clear that email on its own is the poor relation when it comes to achieving results, we also strongly believe that email should definitely be used in a planned and positive way in conjunction WITH direct mail. Key to this is understanding your data, if you know how your clients currently interact with your organisation, then you can, with confidence, communicate with them using their preferred method enforced through other channels.

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Romax is a full service, data driven direct marketing company; data, digital print, 1-2-1 marketing, mail and email marketing, originally starting as a London Mailing House, and expanding to provide UK and overseas direct marketing services. To contact us, email: hello@romax.co.uk or call +44 (0)20 8293 8550

 

January 30, 2015

How multi-channel marketing is driving sales growth

How multi-channel marketing is driving sales growth

Increasing numbers of advertisers are using a multi-channel marketing approach to drive customers in store and online. This type of multi-pronged approach involves marketing through multiple channels, for example, through SMS, loyalty cards (for data collection), direct mail, and email.

With this integration of traditional and modern media, and outbound and inbound methodology, increased sales success is being found. A greater percentage of retailers are increasing their spending on traditional direct mail and print solutions, to personalise messaging to their potential customers. So using the data that retailers have collected using their own computer system, they can use traditional direct mail to send out focused and personalised offers or advertisements.For instance, if a healthcare retailer has a loyalty card system and this shows them that one of their customers frequently buys baby food, they could send them a voucher for other baby products. When the customer receives this, they will be happy for the offer, rather than being annoyed by poorly targeted mail.

With specific voucher codes printed on advertisements, there is now much greater traceability when it comes to direct mail or printed campaigns. This means you will be able to clearly see your ROI and make ch anges to your campaign as necessary, giving you an improved response time to the changing market and improving your ROI.

At Romax, we provide comprehensive marketing services through all channels. We handle every aspect of your marketing campaigns, from data and design through to printing and delivery; our detailed approach is done in-house so your marketing is both effective and reasonably priced. As well as providing data services and printed direct mail marketing, Romax now offer seamlessly integrated SMS and email campaigns. So instead of subcontracting out all the different parts of your campaign to different companies, Romax provides the entire multi-channel marketing campaign using a single system. This makes it easier for you to achieve synergy between all parts of your campaign.

romax_logo_tag_blueRomax Marketing & Distribution, a Greenwich-London based company, provides a wide range of services in Direct Marketing for B2B and B2CDirect Mail, Data Management, Printing, Discount Postage and Membership Communication Services and Consultancy. Contact us: hello@romax.co.uk +44 (0) 20 8293 8550

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January 26, 2015

Romax Invest in IT Print Week Business Inspection Feature: A spacious and secure IT set-up

Romax Invest in IT Print Week Business Inspection Feature: A spacious and secure IT set-up

Continued investment at Romax in our IT Structure does not go unnoticed. PrintWeek kindly reporting on our investment under their regular Business Inspection feature.

Big and deserved thanks to Wes Dowding, Operations and Technical Director at Romax, who managed the process and successfully implemented the IT move.

Romax Invest in IT Print Week Business Inspection Feature

For more insight and to read the article please click HERE.

romax_logo_tag_blueRomax Marketing & Distribution, a Greenwich-London based company, provides a wide range of services in Direct Marketing for B2B and B2CDirect Mail, Data Management, Printing, Discount Postage and Membership Communication Services and Consultancy. Contact us: hello@romax.co.uk +44 (0) 20 8293 8550

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