December 17, 2019

Make your customers feel unique with personalised handwritten notes

Keeping customer loyalty

Handwritten marketing has been proven to be more effective than both email and traditional direct mail marketing time and time again. People want to feel connected to the companies with which they do business, and particularly those that subscribe to a membership should feel like they are getting something in return for their loyalty. So why is it that so few businesses bother to go the extra mile for their customers? Therefore, a physical, personalised handwritten letter can make a world of difference. Those who have used handwritten messages in the past have seen massive boosts in their engagement rates. Developing meaningful relationships with your clients through regular handwritten correspondence can help nurture long-term customer loyalty.

Cost-effective handwritten communication

With seamless integrations, we can fully automate the process of writing and delivering handwritten notes, making it as easy as sending an email but with all the benefits of the personal touch. Using AI technology allows us to provide you with the most cost-effective option on the market. There are plenty of handwriting styles to choose from, or if you want to make your notes extra personal, you can even have them learn your own handwriting! Imagine that: hundreds of birthday cards written by your company’s CEO, without them having to put in those valuable hours!

Give your customers a little extra

We believe your customers deserve that little something extra. Make them feel special by sending anything from heartfelt thank you letters, to personal offers showcasing your latest customer recommendation. If you want to increase your lead generation, boost customer engagement levels, or simply reward your customers for sticking by you, then try sending custom handwritten notes with us.

Our team is highly knowledgeable in data-driven customer communications. In fact, we have been building strong connections for our clients since 1997. Contact us today on hello@romax.co.uk or 020 8293 8550 to get assistance with handwritten or any other types of customer communications.

May 9, 2019

Profit from the power of handwritten notes

Personalised notes penned by robots

Although it might seem antiquated in our digital age, handwritten notes still convey esteem and promise attention in a very powerful way. This is a very important aspect if you want to make your message stand out from the crowd and grab a piece of the very limited and exclusive “attention budget” of your audience.

Handwriting your own notes is always the best option, but not everyone has the time! This is where Romax working as Pensaki’s UK partner becomes your best alternative to self-written messages that stand out amongst all that digital noise.

Handwritten notes create massive impact

Since 2014, Pensaki (Japanese for fountain pen nib), has created thousands of personal notes penned by friendly robots. Sending 500 or 50, 000 authentic looking handwritten postcards effortlessly.

Humans and machines work together in perfect harmony, with a special focus on data quality before creating and sending the handwritten messages. Customers can either select one of the standard handwriting styles or use their own personal handwriting! All messages are written with a fountain pen or ball pen based on your preference. We can extensively personalise all communications with unique messages, not just the salutation.

Meaningful personalisation can be challenging, but in the right hands can be hugely impactful. Understanding how to leverage personalised communication to create marketing pieces that forge memorable and meaningful connections between the brand and the customer is mission critical. The recipient appreciates the creativity and the time invested by the sender. For a message to be perceived as meaningful, it must convey a corresponding quality or value; and what could be possibly more valuable than a personal “handwritten” message?

Experience very high ROI

This thoughtful approach to communication delivers astonishing business results, both in the B2B lead generation or B2C customer retention context. e-Commerce companies, in particular, appreciate the importance of influencing the psychological power of handwritten messages to create an emotional connection with their customers. The business case for handwritten messages is very strong. Sending handwritten thank-you messages can even reduce return rates by 33% or help companies in the context of win-back strategies with companies achieving 9-12% win-backs.

Few areas have experienced changes as rapidly as those driven by digitalisation. A study by Adobe found that marketing has changed more in the past 2 years than in the past 50.

Recently, thought leaders in marketing have come to understand the limitations of digital marketing. They understand that a smart combination of online and offline marketing delivers substantially better business results. They are investing heavily in their omnichannel strategies to create a meaningful customer journey that provides user choice!

In the B2B lead generation context customers using penned communications achieve response rates of 10 to 40 per cent. Recipients recall personal writing months later.

For more information please contact us at hello@romax.co.uk or 020 8293 8550.