November 30, 2020

Award winning Romax

This year a new distinction, The Clutch 100 Award was created and Romax was a success applicant. This award, part of Clutch’s Global Leader Awards Program highlights the recipients of this award on a global scale, as exceptional suppliers.

The announcement made on november 30th 2020, meant a lot to all of the team at Romax and we would like to thank our customers for their support and praises that helped boost our chance of winning.

We are exceptionally proud of the work that we produce for our clients and many of these projects are highlighted on our case study page.

At Romax, we are an ambitious and nimble business confidently selling our expertise, forging ahead in our sector and enjoying growing together. We are inquisitive, open, progressive people who value honesty and want to build mutually beneficial and respectful relationships. We take time to recognise what each other brings and we know we are strong together.

Our annual customer survey consistently gives us a client rating of 4 or higher out of 5 for over 90% of our services. Working with blue chip clients across the automotive, retail, finance and membership sectors, we will shortly be celebrating 25 years of service. We hope to continue to be seen as the award winning Romax for many years to come!

July 23, 2020

Direct mail provides an opportunity for brands to cut through the noise

The continuing spread of Covid-19 and its tragic effects has left very little of the print world untouched. The combination of an economic lockdown and staff either furloughed, laid off or working from home has completely transformed the industry landscape, with the majority of print companies reporting a significant decrease in order levels.

There are however, glimmers of light in the darkness. A number of areas within the print industry, such as food and pharma packaging, as well as suppliers for the NHS and other public service sectors, are as busy or busier than ever. And with the rapid decline of experiential marketing, many commentators are seeing an opportunity for direct mail.

Brand in the hand

With most people spending the vast majority of their days at home, being able to get a piece of mail or a door drop directly into the hand is a big advantage for any brand, particularly at a time when marketing is dominated by TV and online. Offering something physical that communicates an appropriate message can be a powerful way to build a brand or ensure loyalty once this is all over. And for charities whose donation levels have been hit hard by the virus, direct mail offers valuable levels of engagement and ROI.

The Opportunity for Direct Mail

Brands should understand the power and effectiveness of print. While TV has the reach, it remains a highly expensive option for many companies and organisations, plus it lacks the targeting power of DM and partially addressed mail. Of course, right now many people are living their lives online, but the constant bombardment of online ads and content makes it difficult for any company to really cut-though and engage a consumer.

Done well, direct mail has the power to stop people in their tracks, grab their attention and compel them to take action. The physical nature of the medium also means that it’s likely to stay around in the home for longer – 17 days according to the Royal Mail study ‘The Private Life of Mail’.

What’s more, direct mail has a perceived value and importance that virtual media simply doesn’t, which is why the Government and the NHS have been using it to communicate key messages and health advice to the population throughout this crisis.

Ahead of the curve

In any crisis, marketing is usually the first budget to be slashed. But marketing experts agree that continuing to communicate with customers during a crisis is vital for brands, keeping them front-of-mind for consumers that will want normal life to return as quickly as possible once this situation is over.

“The best time to market to people is when others are not,” said Robin Sumner, Managing Director of Romax. “After the initial panic subsides and the society accepts the ‘new normal’, then the trade will return swiftly – those that have continued to promote during that time will be ahead of the curve.”

The article was created by Two Sides.

March 12, 2019

Romax Listed Amongst Top Direct Marketing Companies!

Since 1997, we have supplied data-driven communication services to organizations seeking to outsource production, improve quality and make savings in both marketing, membership and operational based compensation. We are experts in direct marketing strategies and our capabilities have not gone unnoticed. Above all, in Clutch’s recent research, we have been named among the top direct marketing companies in the UK!

top direct marketing

Based in the heart of Washington DC. Clutch is connecting small, medium, and large enterprises alike to business solutions that will assist them in overcoming their next business challenge. Furthermore, Clutch ranks companies based on a unique methodology that stems from technical capabilities, market presence, and verified-unbiased client reviews. Just recently, we have received our first review on Clutch. And already the feedback is more than we could have expected. Take a look:

top direct marketing

We would like to thank our amazing clients for their amazing support throughout the years. And Clutch for including us in their research into top direct marketing companies in the UK. We look forward to keeping up the success as we look onward!

November 13, 2017

There really is such a thing as FREE ADVICE – Ask Robin

You know that there are thousands of excellent digital marketing and website experts who share the latest trends, tools and advice. We love and follow them because we combine digital and direct marketing in our campaigns.

But if we want to find an expert in direct marketing the story is slightly different. There are a small number of websites where you can find relevant information, most of them have useful details about the sector, the facts and figures and significant studies which pretend to show the direct marketing reality and how to affect your overall marketing result. But, they are still missing an expert who shares their hands-on experience in this sector.

So, considering that in our 20 years of trading, we have managed thousands of direct marketing campaigns for clients across a wide range of sectors such as business and financial services, retail, both traditional and e-commerce, conference and media, arts, charity, telecoms and membership organisations of all sizes including big brands such as Emma Bridgewater, Mercedes-Benz, PlusNet, Southbank Centre, London Zoo, MetFriendly, DKMS and V&A.

How can we transfer our knowledge to marketers?

Blog

Currently, we provide a weekly blog post covering different topics related to direct marketing: direct mail examples, neuroscience to understand the consumer behaviour, facts & figures, data management and other subjects relevant to marketing professionals.

Webinars

We recently launched a series of live free webinars covering direct marketing topics, such as, “How to improve your direct mail” and “5 strategies to boost sales and membership renewals with direct marketing”. We will continue working on those monthly webinars and hope that you will join us for the next one.

NEW SERVICE –  “Ask Robin” for FREE Advice*

Are you probably you still hungry for more? So, because every marketer has their own marketing challenge, be it budget, acquisition strategies, retention and reactivation headaches, and you’re always looking for the next way to improve and save money, we came up with “Ask Robin”

To help marketers like you to increase the overall campaign ROI, find different ways to improve your direct mail and reduce the waste, we have just launched a new free service: “Ask Robin.”

This free advisory ‘Agony Uncle’ service allows you to:

  1. Send your marketing heartaches related to direct marketing.
  2. Send a question about direct marketing.
  3. Clarify data concerns and help understand current legislation
  4. Test your own idea against an independent expert.
  5. Reassure yourself that you have covered your bases.

Robin will respond with personalised advice and all for FREE!

Who is Robin?

Robin Sumner is the founder and Managing Director of Romax Marketing & Distribution who has more than 20 years of experience providing advice and direct marketing services to help companies succeed with their direct mail campaigns. For example, he helped Fantastic Services to improve their client letter and achieve a 249% ROI. And helped Sadler’s Wells reduce the cost of printing and postage by £7500 on just one season brochure mailing for Sadler’s Wells.

How to send your questions to Robin?

Email: Subject: Ask Robin – marketing@romax.co.uk

Social media: hashtag #AskRobin

Form: Fill the form below with your question

 

 

romax_logo_tag_blue

Romax Marketing & Distribution, a Greenwich-London based company, provides a wide range of services in Direct Marketing for B2B and B2CDirect Mail, Data Management, Printing, Discount Postage and Membership Communication Services and Consultancy. Contact us: hello@romax.co.uk +44 (0) 20 8293 8550

 

Ask Robin

Terms & Conditions

Using the “Ask Robin” free consultation, you are allowing Romax Marketing to publish your question and answer on our blog and other media promotions, such as social media and printed communication, among others.

Romax Marketing also, can publish another details such as your role and company.

Your question may be modified for Romax Marketing Team to be easy to understand, to improve the meaning and technical terms.